Core Insights - The new project "Green Town Shanghai Yilu" has reported a high subscription rate of approximately 122% with over 180 groups expressing interest in 148 units, but this figure masks underlying market challenges [1][4] - Despite the impressive initial numbers, 96 out of 148 units remain unsold less than a month after the launch, indicating potential difficulties in actual sales [2][4] Project Information - Project Name: Green Town Shanghai Yilu - Total Units: 148 - Total Area: 20,646.34 square meters - Units Sold: 52 (7,348.54 square meters) - Units Available for Sale: 96 (13,297.8 square meters) [3][4] Pricing and Market Comparison - The average price for the first batch of units is 106,900 CNY per square meter, with high-rise units averaging 98,800 CNY and duplex units at 131,700 CNY [4] - The pricing strategy has created competitive pressure on neighboring projects, such as "West Coast Sea," which has a lower average price of 96,500 CNY per square meter [5][6] Sales Strategy and Market Dynamics - The project has initiated a distribution strategy to expedite sales, indicating pressure to clear inventory ahead of a second batch release [7][10] - The project manager faces challenges balancing the sales of Yilu while also managing a new high-profile project in Hongkou, which could strain financial resources [8][9] Competitive Landscape - The land for Yilu was acquired at a record price of 2.916 billion CNY, with a 40% premium, setting a new benchmark for land prices in the area [11] - The competitive environment is intensified by the rapid sales of nearby projects, which have benefited from the heightened market interest following Yilu's launch [12] Future Considerations - The project is facing challenges related to its location and surrounding infrastructure, which may hinder its attractiveness compared to future developments [13]

Core Viewpoint - The Shanghai real estate market experienced a vibrant start during the May Day holiday, with several popular projects triggering sales restrictions and point systems, indicating strong demand and market activity [1] Group 1: Market Performance - Multiple popular projects in Shanghai, such as Feiyun Yuefu and Xipai Haishang, performed exceptionally well during the holiday [1] - Feiyun Yuefu project became a focal point, achieving a record of 939 subscriptions for 228 units during its first batch, with an entry score of nearly 64 points, marking the highest subscription and entry score for new projects in Shanghai this year [1] - Following the successful first launch, Feiyun Yuefu quickly initiated a second batch of sales, offering 160 units with an average price of 10.74 million yuan per square meter [1] Group 2: Sales Dynamics - The second batch of Feiyun Yuefu saw over 500 subscriptions by May 3, achieving a subscription rate of 318%, which again triggered sales restrictions and point systems [1] - Other projects like Greentown Chaoming Dongfang and Angao Shenlongyuan also triggered sales restrictions during this period, reflecting a broader trend of high demand across the market [1]