炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 在上海市场，国贸有一个非常明显的标签——松江之王。公司2011年首次进入上海以来，共开发了14个 楼盘，其中11个位于松江，足见国贸深耕区域的决心。 在刚刚过去的2025年，国贸共有5个楼盘有过开盘记录，其中4个在松江，分别是海屿佘山、海上原墅、 国贸鹭原、萃屿原墅。 具体来看这4个楼盘销售表现，数据均来自于网上房地产，数据截至时间为2026年1月13日。 来源：乐财聚 1个多月前，国贸完成了上海总经理的更替，原集团副总经理鹿兵接替周中庆出任上海公司总经理。 资料显示，鹿兵是一位85后，去年刚满40周岁。2019年，其出任国贸房地产事业部内控与风险管理部总 经理、及国贸地产法务风控中心总经理。 3年后的2022年，其被调往福州，担任国贸福州公司常务副总经理，一年后升任总经理。2024年底，鹿 兵重回总部，成为国贸地产副总经理。 本次前往上海，将是其第二次从集团来到城市公司，能否延续此前在福州公司的精彩表现，是一大看 点。 海屿佘山位于松江佘山板块，2025年累计开盘2次，共推出425套住宅，已销售195套，销售率45.9%。 | 销售信 ...

Core Insights - The new project "Green Town Shanghai Yilu" has reported a high subscription rate of approximately 122% with over 180 groups expressing interest in 148 units, but this figure masks underlying market challenges [1][4] - Despite the impressive initial numbers, 96 out of 148 units remain unsold less than a month after the launch, indicating potential difficulties in actual sales [2][4] Project Information - Project Name: Green Town Shanghai Yilu - Total Units: 148 - Total Area: 20,646.34 square meters - Units Sold: 52 (7,348.54 square meters) - Units Available for Sale: 96 (13,297.8 square meters) [3][4] Pricing and Market Comparison - The average price for the first batch of units is 106,900 CNY per square meter, with high-rise units averaging 98,800 CNY and duplex units at 131,700 CNY [4] - The pricing strategy has created competitive pressure on neighboring projects, such as "West Coast Sea," which has a lower average price of 96,500 CNY per square meter [5][6] Sales Strategy and Market Dynamics - The project has initiated a distribution strategy to expedite sales, indicating pressure to clear inventory ahead of a second batch release [7][10] - The project manager faces challenges balancing the sales of Yilu while also managing a new high-profile project in Hongkou, which could strain financial resources [8][9] Competitive Landscape - The land for Yilu was acquired at a record price of 2.916 billion CNY, with a 40% premium, setting a new benchmark for land prices in the area [11] - The competitive environment is intensified by the rapid sales of nearby projects, which have benefited from the heightened market interest following Yilu's launch [12] Future Considerations - The project is facing challenges related to its location and surrounding infrastructure, which may hinder its attractiveness compared to future developments [13]

Core Viewpoint - The Shanghai real estate market experienced a vibrant start during the May Day holiday, with several popular projects triggering sales restrictions and point systems, indicating strong demand and market activity [1] Group 1: Market Performance - Multiple popular projects in Shanghai, such as Feiyun Yuefu and Xipai Haishang, performed exceptionally well during the holiday [1] - Feiyun Yuefu project became a focal point, achieving a record of 939 subscriptions for 228 units during its first batch, with an entry score of nearly 64 points, marking the highest subscription and entry score for new projects in Shanghai this year [1] - Following the successful first launch, Feiyun Yuefu quickly initiated a second batch of sales, offering 160 units with an average price of 10.74 million yuan per square meter [1] Group 2: Sales Dynamics - The second batch of Feiyun Yuefu saw over 500 subscriptions by May 3, achieving a subscription rate of 318%, which again triggered sales restrictions and point systems [1] - Other projects like Greentown Chaoming Dongfang and Angao Shenlongyuan also triggered sales restrictions during this period, reflecting a broader trend of high demand across the market [1]