绿城中国进行了一场人事"换防"。 近日，有消息称绿城中国华东区域总经理赖圣场卸任，此后其将回到杭州，担任绿城生活科技集团董事长、总经理。 接棒的是原浙江区域副总经理兼浙南片区总经理潘思远。 公开信息显示，潘思远生于1986年，拥有英国剑桥大学建筑系硕士学位，具备超20年港资房企从业经验。 其曾就职于港资房企廖创兴企业，在此期间积累了超过20年的行业从业经验，尤其在豪宅开发管理方面经验深厚。早年工作中，潘思远曾参与绿城项 目的相关合作，为后续加盟绿城中国埋下伏笔。 在担任浙南片区总经理期间，潘思远全面负责义乌等城市的项目操盘，打造了义乌凤起潮鸣、义乌凤栖逸庐等热销项目。 有媒体在报道中指出，潘思远此次的调任连升数级，是绿城中国内部提拔年轻职业经理人的一次突破性举动。接任华东区域总经理后，潘思远的核心 任务是将浙江成功的产品打造与客户深耕经验复制至华东地区，重点解决上海"地王"项目去化难题。 以上海为核心的华东区域历来是绿城中国的战略重镇。赖圣场在任时，绿城中国在上海相继推出弘安里、前滩百合园、外滩兰庭等项目，奠定了绿城 中国在上海市场的声量。 但随着楼市下行，越来越多的开发商加码上海，"卷"价格、"卷"品质、" ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：乐财聚 1月12日，长三角房地产市场迎来一则重要人事变动，绿城华东区域总经理更替，由潘思远接替赖圣 场。 资料显示，潘思远在2021年正式加入绿城，调任上海之前其担任的职务为浙江区域副总经理，本次属于 高升。而赖圣场卸任后，将会出任绿城生活科技集团董事长、总经理。 目前，绿城在上海还有一幅地王尚未入市，那便是其在2025年7月25日获得的虹口区北外滩地区hk315- 11地块，为了成功拿地，绿城付出代价不小，土地最终溢价率高达46.3%，楼板价12.66万每平，刷新虹 口区楼板价。 赖圣场自2021年以来一直担任绿城华东区域总总经理，并兼任上海公司总经理。五年时间主导上海"申 江三部曲""繁花三章"等项目，推动绿城在上海高端市场立足。 该地块已经定名为绿城潮鸣外滩，但是尚未开盘。从命名可以看出，绿城寄希望其复制绿城潮鸣东方的 销售奇迹。不过，绿城潮鸣外滩所处的市场环境与板块竞争更为艰难，日光难度相当之大。 可以说，这五年绿城在上海发展势头异常迅猛，最典型的标签便是凭借其优秀的产品优势在上海土拍市 场拿下多幅地王。 最为人所知的便是 ...

来源：乐财聚 曾经的地王制造者绿城，如今正遭受地王带来的反噬。 12月6日，绿城北蔡地王项目绿城逸庐迎来了年内第三次开盘，推出67套住宅，然而其官方账号并没有 公布摇号情况，也就意味着项目第一次取消了摇号环节。 9月27日，绿城逸庐首次开盘推出148套住宅，共获得172组有效认筹，认筹率116.2%。 11月8日，绿城逸庐第二次开盘，推出40套住宅，共获得40组有效认筹，认筹率100%。 截至目前，绿城逸庐累计推出了255套住宅，网上房地产显示已销售92套，销售率36%。 | 项目基本信息 | 9 201 211 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 项目名称:栖云逸题 | 项目地址:杨桥村西计队50号 | | | | | | | | 所在区县:浦东新区 | 所属板块:花木板块 | | | | | | | | 企业名称:上海泉秀置业有限公司 | 点击查看楼盘介绍 | | | | | | | | 销售信息 | | | | | | | | | 销售优惠 | | | | | | | | | 总套数: 255 | 总面积: ...

Core Insights - Green City has made a significant investment in the Shanghai real estate market by acquiring the HK315-11 plot for 6.472 billion yuan, marking a premium rate of 46.33% and a record floor price of 126,600 yuan per square meter [1] - The project, named Green City · Tide Sound Bund, is positioned as a high-end residential development in a prime location facing a central park and the Lujiazui skyline, indicating the company's ambition to establish a strong presence in the luxury market [1] - However, the sales performance of Green City's recent project, Green City Yilu, has been disappointing, with only 36.5% of the units sold despite a high initial subscription rate [3][5] Sales Performance - Green City Yilu launched with 148 units and achieved a subscription rate of 116.2%, but only 54 units were sold by October 24, leaving 94 units unsold [3][5] - In comparison, a nearby project, Kaiyun Lake Jinghuating, sold over 95% of its units shortly after launch, highlighting the underperformance of Green City Yilu [5] - The average selling price for Green City Yilu is reported at 106,900 yuan per square meter, with high-end units priced between 10.7 million yuan and 16.9 million yuan [5] Market Challenges - The surrounding area of Green City Yilu is criticized for its lack of mature infrastructure, including distant hospitals and commercial facilities, which may hinder sales [6] - Noise pollution from nearby highways and inadequate public transportation options are also cited as significant drawbacks for potential buyers [6] - As a result of slow sales, Green City has resorted to offering commission incentives to real estate agents, indicating a need to stimulate demand [8] Developer Practices - Reports have emerged of questionable practices by Green City regarding unsold parking spaces in their luxury developments, leading to dissatisfaction among homeowners [10][11] - Allegations of improper conduct during the election of property management committees have also surfaced, raising concerns about transparency and fairness in developer operations [13][14]

Core Insights - The new project "Green Town Shanghai Yilu" has reported a high subscription rate of approximately 122% with over 180 groups expressing interest in 148 units, but this figure masks underlying market challenges [1][4] - Despite the impressive initial numbers, 96 out of 148 units remain unsold less than a month after the launch, indicating potential difficulties in actual sales [2][4] Project Information - Project Name: Green Town Shanghai Yilu - Total Units: 148 - Total Area: 20,646.34 square meters - Units Sold: 52 (7,348.54 square meters) - Units Available for Sale: 96 (13,297.8 square meters) [3][4] Pricing and Market Comparison - The average price for the first batch of units is 106,900 CNY per square meter, with high-rise units averaging 98,800 CNY and duplex units at 131,700 CNY [4] - The pricing strategy has created competitive pressure on neighboring projects, such as "West Coast Sea," which has a lower average price of 96,500 CNY per square meter [5][6] Sales Strategy and Market Dynamics - The project has initiated a distribution strategy to expedite sales, indicating pressure to clear inventory ahead of a second batch release [7][10] - The project manager faces challenges balancing the sales of Yilu while also managing a new high-profile project in Hongkou, which could strain financial resources [8][9] Competitive Landscape - The land for Yilu was acquired at a record price of 2.916 billion CNY, with a 40% premium, setting a new benchmark for land prices in the area [11] - The competitive environment is intensified by the rapid sales of nearby projects, which have benefited from the heightened market interest following Yilu's launch [12] Future Considerations - The project is facing challenges related to its location and surrounding infrastructure, which may hinder its attractiveness compared to future developments [13]