Core Insights - The State Council has officially announced a 9-day Spring Festival holiday from February 15 to February 23, 2026, which is expected to significantly boost the tourism market [1] Group 1: Travel Demand Surge - There has been a more than double increase in search volume for keywords related to "2026 Spring Festival," "outbound travel," and "long-distance travel" on Ctrip, indicating an unprecedented surge in travel demand [1] - Flight bookings for the Spring Festival period are projected to increase by 63% compared to 2025, with a threefold increase in searches for flights departing during the holiday [2] Group 2: Changing Travel Preferences - The extended holiday is shifting travel preferences from "single destination travel" to "domestic + international connecting travel," with travelers planning more complex itineraries [3] - Popular domestic destinations include Sanya, Dali, and Harbin, while international destinations seeing increased interest include Berlin, Busan, and Melbourne [4] Group 3: Impact on Travel Industry - The extended holiday and new vacation policies are seen as tools to enhance macroeconomic consumption and population mobility, reflecting a broader trend in the travel industry [4]

Group 1 - The core viewpoint of the articles highlights a significant increase in travel bookings in major cities of the Guangdong-Hong Kong-Macao Greater Bay Area due to the upcoming National Games, with a nearly 400% increase in comprehensive search volume for hotels, flights, train tickets, and attractions related to the event [1] - Major cities such as Guangzhou and Shenzhen experienced over 40% growth in search heat, while Hong Kong and Macau also saw noticeable increases in travel search activity [1] - Flight search heat from cities like Beijing, Chengdu, Hangzhou, Shanghai, Xi'an, and Wuhan to Guangzhou and Shenzhen has shown significant growth, indicating a rise in travel interest during the event period [1] Group 2 - Hotel booking trends show substantial year-on-year increases in cities hosting the events, with Huizhou and Qingyuan exceeding 100% growth, and Shenzhen, Foshan, and Jiangmen showing over 60% growth [1] - The peak travel periods are expected to occur on the weekends of November 8-9 and November 15-16, indicating strong demand for accommodations during these times [1] - The research institute anticipates a considerable rise in winter tourism in major cities of the Greater Bay Area, driven by the National Games and the release of winter travel demand [2]

Core Viewpoint - Company maintains revenue expectations for 2025/2026 while raising non-GAAP net profit forecasts by 3% for both years due to better-than-expected cost control [1] Group 1: Financial Performance - Company reported Q1 2025 revenue of 13.8 billion, a 16% year-on-year increase, meeting consensus expectations; non-GAAP net profit reached 4.2 billion, exceeding market expectations by 9% due to controlled marketing expenses and favorable foreign exchange gains [2] - Non-GAAP net profit forecasts for 2025 and 2026 are adjusted to 16.4 billion and 18.9 billion respectively [1] Group 2: Domestic Tourism Demand - Domestic hotel booking revenue for Q1 2025 was 5.54 billion, a 23% year-on-year increase, surpassing market expectations; domestic hotel booking volume increased nearly 20% [3] - Company anticipates mid to low double-digit year-on-year growth in domestic hotel night volume for Q2 2025 [3] Group 3: International Travel Trends - During the May Day holiday, outbound hotel and flight bookings increased by 30%, with demand for destinations like Japan and Europe compensating for the slow recovery in Thailand [4] - Company expects a 15-20% year-on-year increase in outbound hotel and flight bookings for Q2 2025, returning to 120% of 2019 levels [4] Group 4: Trip.com Growth Strategy - Trip.com achieved over 60% year-on-year growth in international OTA bookings, with its revenue share rising to 13%; inbound travel bookings surged by approximately 100% [5] - Company plans to maintain investment in Trip.com, focusing on marketing in low-penetration markets and enhancing brand presence in the Middle East and Europe, with an expected operating profit margin of 28% for 2025 [5]