当房地产行业从"规模竞速"全面转向"价值深耕"的高质量发展新阶段，企业的产品硬实力、服务暖实力 与责任担当力，成为穿越周期的核心竞争力。2025年，建发房产凭借在城市共生、产品革新、客户服务 三大维度的持续深耕，斩获国家级认证、行业权威评选等多项重磅荣誉，用实打实的成绩交出国企标杆 答卷，为行业发展注入稳健力量。 行业评选中，建发房产多点开花：在北京中指信息技术研究院主办的年度大会上，摘得"中国房地产产 品力优秀企业TOP3""中国房地产文化创新优秀企业TOP2"，同时凭借在重点城市群与高能级城市的持 续深耕，包揽"长三角区域房地产30强企业TOP7""京津冀区域房地产30强企业TOP8"等区域荣誉。 而在亿翰智库发布的2025中国房地产超级产品力研究成果中，建发房产斩获"2025中国房企超级产品力 TOP10"，"建发房产好房子体系框架"荣获"2025中国房企十大好房子营造体系"，建发房产"灯塔作品"成 功入选"2025中国房企十大豪宅产品线"。 在由凤凰网、凤凰网房产、风财讯联合主办的《2025凤凰网中国人居发展大会》上，建发房产凭借长期 可持续发展实践，荣膺"2025年度责任品牌"大奖。 项目层面，建发 ...

Core Viewpoint - The real estate industry is entering a "value cultivation" era, with Jianfa Real Estate leading the way by launching the "Lighthouse Strategy," which emphasizes innovation in products and models, focusing on "sincerity" and "beauty" to reignite people's aspirations for a better life and elevate industry value [1][2]. Group 1: Lighthouse Strategy Overview - Jianfa Real Estate's "Lighthouse Strategy" is centered around the belief that "love equals sincerity, and aesthetics equals value," aiming to create "Lighthouse Works" that resonate with people's hearts through sincerity and define value through aesthetics [2][3]. - The strategy aims to elevate buildings from mere living spaces to spiritual domains that embody life dreams and timeless values, with four core characteristics: leading spirit, customer-centricity, cultural heritage, and exquisite craftsmanship [3][4]. Group 2: Implementation Paths - The implementation of the "Lighthouse Strategy" involves five core paths, including strategic height anchoring, high-level resource aggregation, cutting-edge design concepts, selected materials and craftsmanship, and a new product series [4][6][10]. - The strategic height anchoring ensures that top decision-makers are involved in all processes from land assessment to product development, ensuring resource allocation and high standards [4]. - High-level resource aggregation focuses on prime urban locations, long-term residential value, and collaboration with elite teams and global design experts to infuse cultural, aesthetic, and technical value [4][6]. Group 3: Product Innovations - The "Lighthouse Works" feature cutting-edge design concepts that respect urban context and incorporate forward-thinking elements such as intelligence and sustainability, exemplified by projects like Beijing Jianfa·Haiyan [6][8]. - Selected materials and craftsmanship emphasize the use of rare materials and innovative techniques, as seen in Xiamen Jianfa Port·Chenqi Ruihu, which integrates local cultural characteristics [8][10]. - The new product series represents a self-transformation for Jianfa Real Estate, breaking away from past experiences to reshape the entire product system, as demonstrated by Shanghai Jianfa·Haicheng [10][12]. Group 4: Future Outlook - Jianfa Real Estate's "Lighthouse" projects are not isolated but part of an innovative and evolving strategic system, with notable projects like Xiamen Jianfa Port·Chenqi Ruihu, Beijing Jianfa·Haiyan, and Shanghai Jianfa·Haicheng gaining market attention [12]. - Future plans include the launch of more benchmark projects across the country, guided by the "Lighthouse Spirit," to consistently deliver exceptional living values and respond to societal expectations [12].

Core Concept - The article emphasizes the "Lighthouse Spirit" as a guiding principle for the real estate industry, particularly through the introduction of the "Lighthouse Strategy" by Jianfa Real Estate, which aims to enhance product quality and redefine development models while inspiring a love for a better life [1][2]. Group 1: Lighthouse Core - Jianfa Real Estate's core belief is centered around "sincerity and beauty," which reflects the company's commitment to creating a better life for people [2]. - The "Lighthouse Works" are designed to set industry standards by combining emotional appeal with aesthetic value, aiming to create warm and timeless architecture [2]. Group 2: Lighthouse Characteristics - Jianfa Real Estate has defined four core characteristics of "Lighthouse Works" to elevate living spaces into realms that embody life dreams and timeless values: 1. Leading Spirit: Establishing a high-end product series that drives innovation in the housing sector [3]. 2. Customer-Centric: Customizing non-standard works that enhance the living experience through health, intelligence, and convenience [3]. 3. Cultural Heritage: Integrating new Chinese cultural concepts and local cultural elements into modern design [3]. 4. Exquisite Craftsmanship: Utilizing green, safe, and energy-efficient materials while introducing new technologies and techniques [4]. Group 3: Lighthouse Pathways - Jianfa Real Estate employs five core pathways to implement the "Lighthouse Strategy": 1. Strategic Height: Involvement of top decision-makers in all phases of project development to ensure resource allocation and high standards [5]. 2. High-Level Resource Gathering: Focusing on scarce urban locations and long-term residential value while collaborating with elite teams and experts [5]. 3. Cutting-Edge Design Concepts: Creating products that respect urban context and incorporate forward-thinking elements like intelligence and sustainability [8]. 4. Selected Materials and Craftsmanship: Using rare materials and advanced techniques to enhance the uniqueness of each project [10]. 5. New Product Series: A comprehensive transformation of the product system, exemplified by innovative projects like Shanghai Jianfa·Haicheng [12]. Group 4: Future Outlook - Jianfa Real Estate's "Lighthouse" projects are not isolated but part of an evolving strategic system, with notable projects like Beijing Jianfa·Haiyan and Xiamen Jianfa Port·Chenqi Ruihu already launched, and more projects in cities like Hangzhou and Chengdu on the way [14]. - The company aims to continuously create benchmark projects across the nation, guided by the "Lighthouse Spirit" and its core values of "sincerity" and "beauty" [14].