记者丨 陈归辞 编辑丨卜羽勤 没有生产，只做采购和转卖，常熟老板靠卖十块不到的服装给海外客户，就能年入一千万。 9月17日上午，记者跟随"活力中国调研行"主题采访团队来到江苏省常熟综合保税区B区，常 熟老板陈跃的一批服装货物正在装柜，准备和其他小商户的货物一起"拼柜"报关发货。 陈跃告诉记者，自己当天有17吨左右的货要出口到菲律宾，总价值在14万美元左右。他指着一 箱灰色T恤，在记者们的惊愕表情下平静地说，一件T恤采购价4.8元、售价7.5元，自己就赚这 2.7元的利润，跑量。 他从印尼卖家那里采购来T恤，卖给菲律宾客户，菲律宾客户再卖给马尼拉山姆。"你们都知 道'收库存'，我就是收库存的。"陈跃手脚麻利、目光透着机敏，看起来精神饱满而放松。 四天左右，他的货物就会抵达菲律宾马尼拉，不到一周就会在那边上架销售。 "我把货物一装柜，就什么都不用管了。拼柜、保函、报关、报税什么的，都交给（市采通） 平台了，后面就等着收款了。"陈跃说。 陈跃转销往菲律宾的灰色T恤。摄/陈归辞 打工人成中间商老板 陈跃表示，自己做外贸生意已经有20多年了，2003年非典以后来到常熟，开始做起外贸生 意。"以前我是帮人家企业打工的，后 ...

Core Viewpoint - The article discusses how prominent business leaders use signature clothing to simplify decision-making and enhance their public image, reflecting their personal and corporate identities [3][4][8]. Group 1: Decision Fatigue and Simplification - Decision fatigue theory suggests that making numerous decisions depletes mental resources, leading to poorer decision quality over time [6][7]. - High-profile individuals often simplify their clothing and dietary choices to conserve energy for more significant decisions, as exemplified by figures like Barack Obama and Mark Zuckerberg [7][8]. - Surveys indicate that individuals spend considerable time daily choosing outfits, with women averaging 17 minutes and men 16 minutes, highlighting the impact of clothing choices on mood and efficiency [7][8]. Group 2: Symbolism and Identity - Business leaders utilize standardized clothing to reinforce their unique identities and create social symbols, with minimalist styles representing values like innovation and efficiency [8][10]. - Huang Renxun's choice of a leather jacket contrasts with the minimalist styles of others, creating a strong visual identity that aligns with Nvidia's culture of technological innovation [10][12]. - The clothing choices of entrepreneurs like Zong Qinghou and Huang Renxun serve as symbols of their personal and corporate philosophies, fostering emotional connections with consumers [12][14]. Group 3: Marketing and Recognition - Uniform clothing helps establish visual recognition and memory points, making it easier for the public to identify and remember these leaders [13][14]. - The article emphasizes that modern entrepreneurs often prefer "anti-authority" symbols, such as casual attire, to reshape power dynamics and promote a sense of equality and innovation [14][16]. - The significance of clothing extends beyond mere appearance; it reflects deeper social psychology and cultural expressions related to identity and belonging [14][16]. Group 4: Implications for Ordinary Individuals - While ordinary individuals can benefit from adopting a simplified wardrobe to enhance focus and personal branding, direct imitation of leaders' styles may not be appropriate due to differing contexts and meanings [16][17]. - The essence of emulating these leaders lies in understanding the underlying principles of decision simplification and authenticity rather than merely copying their external appearance [17].