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一个浙江小山村的“生态经”
Core Viewpoint - The article highlights the transformation of Jing Mountain Village into an ecological and tourism hub, driven by local initiatives and community involvement, particularly through the leadership of Yu Ronghua, who has played multiple roles in promoting the village's tea culture and environmental restoration efforts [1][2]. Group 1: Ecological Restoration and Development - Jing Mountain Village underwent a significant ecological restoration starting in 2000, following the closure of a local stone mine, leading to the village being recognized as a municipal-level ecological village by 2003 [2]. - The village has achieved a 96% forest coverage rate, contributing to a high concentration of negative oxygen ions at 30,000 per cm³, and has developed a carbon sink with 3,000 acres of tea gardens and over 10,000 acres of bamboo forests [1][2]. - In April 2023, Jing Mountain Village was included in the first batch of "Zero Carbon Village and Town Promotion Project" pilot list by the Ministry of Agriculture and Rural Affairs, highlighting its commitment to sustainable practices [2]. Group 2: Economic and Cultural Development - The village has diversified its tea products, including Jing Mountain Red Tea and Fuyou Tea, and has developed nearly 100 tea-related products such as toothpaste and face masks through tea technology [2]. - A collaborative tourism initiative with four neighboring villages aims to promote a unique cultural experience centered around the 1,200-year-old Jing Mountain culture, targeting over 30,000 visitors in 2024 [2]. - The village has also launched creative products like tea ceremony kits and pillows, enhancing its cultural tourism offerings [2].
文旅融合绘就乡村新图景
Hang Zhou Ri Bao· 2025-07-07 02:46
Core Viewpoint - The transformation of rural areas in Hangzhou, particularly through tourism and cultural initiatives, has significantly improved local economies and community engagement, showcasing successful models of rural revitalization [3][4][6]. Group 1: Rural Tourism Development - The village of Shangshan has evolved from a traditional agricultural community to a vibrant tourist destination, attracting over 10,000 visitors each weekend and generating more than 5 million yuan in revenue from music festivals [4][6]. - The establishment of the "Hemei Shangshan" landscape through environmental improvements and the creation of lotus ponds has become a focal point for tourism, enhancing the village's appeal [3][4]. - The integration of local attractions, such as the Xiaoliu Stone Happy Park and Xindeng Ancient City, has created a comprehensive rural tourism experience [4]. Group 2: Cultural and Agricultural Integration - Jing Mountain Village is leveraging its tea culture by creating a tourism brand around "Jinglingzi," which includes themed accommodations and cultural products, enhancing visitor engagement [5][6]. - The village's tea production has reached an annual output of nearly 40,000 kilograms, with sales exceeding 70 million yuan, demonstrating the economic benefits of integrating tourism with traditional agriculture [6]. - The development of new business models, such as tea-themed immersive experiences and cultural events, has attracted over 300,000 visitors annually, further boosting the local economy [5][6]. Group 3: Music and Cultural Events - Meicheng Town is innovating by combining music with local cultural heritage, hosting various music festivals that attract diverse audiences and enhance the town's cultural profile [7][8]. - The town's strategy includes collaborating with professional music and media teams to create distinctive cultural tourism symbols, thereby increasing its visibility and appeal [8]. - The success of music events has led to a series of cultural activities, including art exhibitions and folk performances, revitalizing the local cultural scene [8]. Group 4: Broader Implications for Rural Revitalization - The initiatives in Hangzhou's villages serve as a model for rural revitalization across China, emphasizing the importance of cultural heritage and tourism in economic development [8]. - The transformation of these villages highlights the potential for integrating environmental sustainability with economic growth, creating a blueprint for other regions to follow [8].