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文旅融合绘就乡村新图景
Hang Zhou Ri Bao· 2025-07-07 02:46
Core Viewpoint - The transformation of rural areas in Hangzhou, particularly through tourism and cultural initiatives, has significantly improved local economies and community engagement, showcasing successful models of rural revitalization [3][4][6]. Group 1: Rural Tourism Development - The village of Shangshan has evolved from a traditional agricultural community to a vibrant tourist destination, attracting over 10,000 visitors each weekend and generating more than 5 million yuan in revenue from music festivals [4][6]. - The establishment of the "Hemei Shangshan" landscape through environmental improvements and the creation of lotus ponds has become a focal point for tourism, enhancing the village's appeal [3][4]. - The integration of local attractions, such as the Xiaoliu Stone Happy Park and Xindeng Ancient City, has created a comprehensive rural tourism experience [4]. Group 2: Cultural and Agricultural Integration - Jing Mountain Village is leveraging its tea culture by creating a tourism brand around "Jinglingzi," which includes themed accommodations and cultural products, enhancing visitor engagement [5][6]. - The village's tea production has reached an annual output of nearly 40,000 kilograms, with sales exceeding 70 million yuan, demonstrating the economic benefits of integrating tourism with traditional agriculture [6]. - The development of new business models, such as tea-themed immersive experiences and cultural events, has attracted over 300,000 visitors annually, further boosting the local economy [5][6]. Group 3: Music and Cultural Events - Meicheng Town is innovating by combining music with local cultural heritage, hosting various music festivals that attract diverse audiences and enhance the town's cultural profile [7][8]. - The town's strategy includes collaborating with professional music and media teams to create distinctive cultural tourism symbols, thereby increasing its visibility and appeal [8]. - The success of music events has led to a series of cultural activities, including art exhibitions and folk performances, revitalizing the local cultural scene [8]. Group 4: Broader Implications for Rural Revitalization - The initiatives in Hangzhou's villages serve as a model for rural revitalization across China, emphasizing the importance of cultural heritage and tourism in economic development [8]. - The transformation of these villages highlights the potential for integrating environmental sustainability with economic growth, creating a blueprint for other regions to follow [8].