1990年，一家全新的餐厅在北京东直门开业。 彩色的吊灯，深色的桌椅，简洁而低调的家庭餐厅风格，必胜客的中国之路就从这家餐厅起步了。 90年代初期，那是一个中国人民才刚刚基本解决温饱问题的年代，城镇居民家庭人均食品消费支出也就在700元上下。 入华之初，必胜客要面对的，是「披萨」概念，在中国消费市场中的空白。 或者说，中国消费者对西餐是什么，怎么吃，都没有什么概念。 那时的必胜客，菜单也远远不如今天的丰富。作为主打的王牌经典款，初代超级至尊披萨在美式厚饼底上铺满意式香肠、培根与蘑菇。 除此之外，罗宋汤和蒜香面包，都构成了无数中国消费者对披萨，对西餐，对精致餐饮的第一印象。 但在整个90年代，高端餐饮的规模并不大，国内高净值人群的数量，完全无法满足必胜客的野心。 即使在北京，必胜客也是那种很多人要咬咬牙下定决心才能上门消费的餐厅，人们往往需要穿上正装，带上几乎一整个月的工资，预习一下西餐的礼仪， 才能在必胜客餐厅好好的吃上一顿饱饭。 35年后的今天，当必胜客开遍中国的大小城市，披萨成为了大众餐饮的一部分，曾经那个高端精致的披萨品牌，变得平价亲民。 必胜客是如何完成在中国市场的蜕变？为何在35年过后，它依然是中国 ...

Financial Performance - In Q1 2025, the company reported revenue of 332 million yuan and a net profit attributable to shareholders of 4.21 million yuan [1] - National statistics indicate that the national catering revenue reached 1,402.7 billion yuan in Q1 2025, with a year-on-year growth of 4.7% [1] Consumer Trends and Innovations - The company is actively embracing new consumer trends by upgrading its main stores and introducing themed restaurants to enhance customer experience [2] - Collaborations with "JD Instant Delivery" for online takeout services are being established to expand new channels [2] - The company has launched over 20 innovative dishes and 6 customized meal packages to improve customer experience and increase repeat bookings [2] Marketing and Promotions - A series of marketing activities are being conducted to stimulate consumer demand during the May Day holiday, including discounts and promotional events [3] - The company is leveraging cultural elements in its marketing strategies, such as the "International Star Chef Flavor Exchange" event featuring creative dishes that blend traditional and international cuisines [4] Cultural and Creative Initiatives - The company has launched the fourth "萌动万物" cultural and creative festival, introducing new product lines that reflect its brand values and enhance consumer experience [5] - The integration of cultural experiences with dining, such as the "京梦王府·四季烟火" themed restaurant, showcases the company's commitment to cultural heritage [4] Product Development and Diversification - The company is focusing on product innovation, showcasing new snack products and ready-to-eat items at industry events [6] - Collaborations with other brands, such as the development of unique products for the Dragon Boat Festival, highlight the company's adaptability to market demands [6] Industry Context - Recent government policies aimed at boosting consumption are expected to benefit the company, as it seeks to innovate and engage younger consumers [7] - The company is positioned to capitalize on the recovery of consumer spending and tourism, aiming to balance modernization with tradition for sustainable growth [8]