上周发布的最新统计局数据中，上海的餐饮数据可圈可点，收入超过163亿元，比去年同月增长了2.1%，环比增长了7.0%，是今年以来首次单月同比回正。 除了国庆小长假、消费券等因素助推外，在消费需求迭代，竞争加剧的环境中，餐饮行业的增量到底是如何实现的？近日，记者走访了长宁区餐饮生意最火 的商场之一龙之梦。 午餐时间，长宁龙之梦八楼这个面档座无虚席，食客中既有附近白领，也有周边居民。一位老顾客分享道："你要点菜就进去吃，想简单一点就在大堂，小 生意大生意它都做了。" 今年4月，开了16年的上海人家把餐厅最好的位置划出来卖本帮面，一下子盘活了午市生意。创始人黄斌坦言："面馆营业额虽不高，但它是锦上添花，从零 到有，就是增量。" 素来以服务见长的海底捞今年同样也在菜品上下功夫，相继开出了牛肉和海鲜工坊，客流和营收同样应声而涨。一位顾客说："以前海鲜多是冻品，现在有 了活虾、鲍鱼，真是名副其实的海底捞了！"海底捞上海大区经理贾飞妮表示："顾客喜欢什么，我们就要做什么。海鲜改为鲜品后，到店顾客数量增加了 5%到10%，连商务人群也多了。" 还有像茶餐厅"东发道"放弃晚市，主攻午餐。创始人凌晨说："晚上做家庭客我们没优势， ...

Core Insights - The article highlights the successful development and strategic positioning of the brand Zuo Ting You Yuan in the fresh beef hotpot industry, marking its 10th anniversary in 2025 [1] Policy Guidance: Seizing New Opportunities - The brand has effectively aligned its development strategy with national policies aimed at enhancing the beef cattle industry, demonstrating a commitment to high-quality development [2] - Zuo Ting You Yuan's proactive approach in constructing the "Four Self-Family" full industry chain system serves as a model for the industry [2] Full Industry Chain Layout: Best Practice for Policy Implementation - The "Four Self-Family" full industry chain system exemplifies the practical application of national policies, with a self-owned ranch in Inner Mongolia covering 360,000 acres providing an ideal environment for cattle growth [3] - The scientific breeding methods employed, including approximately 500 days of meticulous care and antibiotic-free preventive measures, significantly enhance beef quality, offering replicable experiences for the industry [3] Quality Control: Industry Benchmark for Policy Standards - Zuo Ting You Yuan is the first restaurant brand in China to have all its fresh beef products certified as antibiotic-free, achieving industry-leading quality control [4] - The brand's self-owned slaughterhouse and logistics system comply with national food safety policies, featuring a modern slaughterhouse of 6,000 square meters that ensures traceability and efficiency [4] Innovative Development: Brand Upgrade under Policy Trends - The brand has undergone a comprehensive upgrade, including the appointment of Tengger as a spokesperson and strategic partnerships with new retail platforms, reflecting a diversified business approach [5] - New product offerings, such as the "Hot Pot Cup" with calorie labeling, cater to consumer demands while aligning with national policies promoting consumption upgrades [5] Empowerment and Co-creation for a New Industrial Future - The ten-year development of Zuo Ting You Yuan represents a successful combination of policy empowerment and corporate innovation, establishing a benchmark for the industry [6] - The brand aims to continue responding to national policy calls and deepen its industry chain advantages to promote high-quality development in the beef cattle industry [6]