Core Insights - The event showcased the strong economic growth potential driven by sports events, attracting 32,000 offline visitors and generating over 300,000 yuan in regional consumption [1][10] Group 1: Event Overview - The third Yangtze River Delta Youth Forest Sports Carnival and the 2025 E-run Forest Half Marathon were held at the Shanghai Gongqing Forest Park, focusing on the integration of "sports + consumption" [1][10] - The event featured three main thematic areas and over 40 brands, highlighting the synergy between sports experiences, nature education, and consumption upgrades [3][10] Group 2: Consumer Engagement - The "Spring Awakening Sports Life" area attracted over 1,000 participants with interactive tennis projects, while traditional sports activities promoted family collaboration [3][5] - The consumer market segment became a key platform for brand display and sales conversion, with notable sales figures such as 1,500 yuan in deposits and an expected sales volume of 9,000 yuan at the Five Corners Wanda Plaza booth [5][10] Group 3: Brand Innovation - Brands utilized scenario-based marketing to connect deeply with user needs, such as Banana Boat's sunscreen experience and health promotion through product sampling [7][10] - Cultural experiences and nature exploration projects engaged families, while health brands communicated scientific parenting concepts [7][10] Group 4: Digital Engagement - The event leveraged digital communication to expand its influence, achieving over 50,000 exposures in a single day and engaging more than 100,000 users through various online platforms [8][10] - Collaborative brands enhanced user engagement through live streaming and short videos, creating a closed-loop of "offline experience, online sharing" [8][10] Group 5: Economic Impact - The event exemplified an innovative practice of integrating commerce, tourism, culture, and sports, demonstrating a successful model for enhancing commercial value and social benefits through sports events [10]