Group 1: Company Developments - BlueFocus has submitted an application for an "A+H" listing on the Hong Kong Stock Exchange, aiming to finance its international business, primarily serving gaming and e-commerce platforms [1] - iQIYI's international version app is now available in over 190 countries, supporting 12 languages, with over 1,700 series and 3,500 movies, showing a revenue growth of over 30% year-on-year in Q1 2025 [2] - BlueFocus plans to launch AI-driven platforms, BlueX and BlueTurbo DSP, to enhance its international marketing capabilities, covering over 200 countries [3] Group 2: Industry Trends - The cultural export sector is increasingly focusing on digital cultural products like games, films, and animations, which are becoming significant in ESG reports [1][2] - The integration of AI technology in content creation and overseas dissemination is a growing trend among companies, enhancing operational efficiency and user experience [3][4] - Cultural enterprises are embedding ESG principles into their global strategies, which can lead to sustainable profit models and enhance international brand reputation [5] Group 3: Challenges and Recommendations - Cultural products face risks related to cultural adaptation, as different countries have varying acceptance levels for topics like religion and gender [6] - Companies are encouraged to improve their ESG management to reduce barriers in entering overseas markets and to enhance compliance with local regulations [7] - There is a need for increased support for small and medium-sized enterprises (SMEs) in cultural exports, including financial assistance and access to professional services [9]

Core Viewpoint - The launch of iQIYI's Middle East and North Africa (MENA) station is a significant step in cultural exchange, aiming to connect Chinese and Arab civilizations through digital media [3][4]. Group 1: Launch and Objectives - The iQIYI MENA station was officially launched on May 14, 2025, in Dubai, focusing on promoting Chinese and diverse international content while providing localized user services [4]. - The station will initially concentrate on the UAE and Saudi Arabia, with plans to gradually expand across the entire Arabic-speaking region [4]. Group 2: Content and Localization - iQIYI has curated a selection of Chinese films and TV shows with international appeal, providing Arabic subtitles to enhance accessibility for Arab audiences [3][5]. - Since 2019, iQIYI has offered over 700 series with Arabic translations in the Arab region, indicating a strong commitment to content localization [5]. Group 3: Market Potential and Partnerships - The MENA region is recognized for its rich cultural history and significant market potential, with a strong demand for quality audiovisual content [5]. - iQIYI has established strategic partnerships with local companies, including a collaboration with Etisalat to provide over 20 quality Chinese content titles on its streaming platform [7]. - A content cooperation agreement was signed with WATCH IT, focusing on content distribution and cultural exchange in the MENA market [7]. Group 4: International Expansion - iQIYI has been actively participating in international dissemination, achieving rapid growth in overseas operations through both content and platform expansion [7]. - The international version of iQIYI has served over 100 million global users, covering more than 190 countries and regions, and supports 12 languages for user interface and subtitles [7].