商家因"羊毛党"滥用"仅退款"而困扰，消费者因高价开通的会员权益悄然"缩水"而感到不公，平台规则 晦涩难懂、修改随意，各方都觉得知情权和选择权无从保障。 国家市场监督管理总局联合国家网信办于2025年12月发布的《网络交易平台规则监督管理办法》（以下 简称《办法》）将于2026年2月1日起正式实施。以上这些长期困扰商家和消费者的痛点，即将迎来强有 力的制度回应。 《办法》实施前，北京市第一中级人民法院法官马佳雯对《办法》中涉及的网络交易中备受关注的几个 亮点举措进行了解读。马佳雯认为，《办法》首次以"平台规则"为核心切入点，系统性地为网络交易平 台规范经营划定了"红线"与"底线"，旨在构建一个公平、透明、可信的网络交易生态。 提升平台规则制定、修改透明度 广州市市场监督管理局专项排查显示，多家平台存在规则公示不规范、查询便利不足、滥用"最终解释 权"等问题。还有部分平台将冗长晦涩的规则隐藏在页面深处，涉及重大利益的变动缺乏事前沟通，规 则修改后更未及时公示。 马佳雯指出，在此背景下，《办法》第二章围绕规则的制定、修改、执行，作出了明确且易落地的规 定，核心是从规则源头压实平台主体责任，在提升平台规则制定与修改 ...

Core Points - The second "Peach You Like · iQIYI 717 Membership Festival" has officially launched on July 8, featuring a theme of "Peach You Like" and offering a variety of benefits in entertainment and lifestyle consumption [1] - iQIYI has introduced an unprecedented "Buy One Get Seven" membership package, allowing users to subscribe to annual plans at discounted prices while receiving additional memberships from seven other platforms [3] - The festival continues the theme from the first event, aiming to reward members with a series of benefits, including collaborations with various lifestyle service brands to distribute over one million brand benefits [4] Membership Subscription - From July 11 to July 17, users can subscribe to iQIYI's Golden VIP and Platinum VIP annual cards at promotional prices of 138 yuan and 249 yuan respectively, with the added benefit of receiving memberships from platforms like NetEase Yanxuan and Cool Dog Music [3] - The festival features attractive lottery events for all iQIYI VIP members, with prizes including tickets to the "iQIYI Scream Night" and exclusive limited edition collectibles [3] Brand Collaborations - iQIYI has partnered with brands such as JD.com, Meituan, and QQ Music to provide extensive brand benefits across shopping, music, and travel, enhancing the overall value of the membership festival [4] - An ongoing "Most Anticipated IP" voting activity adds an interactive element to the membership day, with plans for an "IP Interactive Carnival" to be launched later [4]