Core Viewpoint - Increasing awareness of oral hygiene among the public, leading to the use of various oral cleaning tools and the need for proper brushing techniques [2] Group 1: Oral Hygiene Practices - Effective brushing is essential for oral cleanliness, with adults recommended to use the horizontal vibratory brushing method and children advised to use the circular brushing method [2] - Brushing alone is insufficient; attention must be paid to the gaps between teeth where food debris and plaque often accumulate [2] Group 2: Additional Cleaning Tools - Flossing tools such as roll floss or floss picks are suitable for cleaning small gaps between teeth [2] - Water flossers serve as auxiliary cleaning tools but require correct usage for effectiveness [2] - Mouthwash, containing antibacterial ingredients, can help prevent gingivitis and periodontitis but should not replace brushing; it is recommended only as an auxiliary care tool in cases of oral inflammation [2] - Caution is advised against the unsupervised use of prescription mouthwashes to avoid disrupting the oral health ecosystem [2]

Core Viewpoint - The article highlights the resilience and strategic adjustments of Jiangsu Huaten Personal Care Products Co., Ltd. in response to the trade tensions and tariff policies under the Trump administration, showcasing the company's proactive measures to diversify its market and reduce dependency on the U.S. market. Company Development - Jiangsu Huaten was established in 2009 in Yangzhou, specializing initially in the production of dental floss and has since expanded its product line to include toothbrushes, interdental brushes, and tongue scrapers, with 80% of its revenue coming from overseas markets [1][5]. - The company successfully entered Walmart's supply chain in 2015 after a rigorous selection process, which included factory inspections and compliance with U.S. FDA regulations [5][6]. Market Impact - Following the implementation of the "reciprocal tariffs," Jiangsu Huaten experienced a noticeable decline in sales in the U.S. market, with revenue from the U.S. dropping from a peak of 50% to 20% of total revenue [6][10]. - Despite the challenges, Walmart continued to place orders in early 2023, although there was a lack of subsequent orders typically expected in March, indicating a cautious approach from the retailer [6][9]. Strategic Adjustments - The company has been actively working to reduce customer concentration and has made efforts to develop new clients in Europe and South America in anticipation of potential market disruptions [5][9]. - Jiangsu Huaten has also seen a significant increase in domestic demand for oral care products, with sales of specialized products like interdental brushes growing by over 50% annually [9][11]. Future Plans - The company aims to increase its domestic market share to 50% within one to two years, having already begun to adapt its products and packaging for the local market [11].

Core Insights - The oral care market is evolving from basic products like toothpaste and toothbrushes to a diverse range of specialized products, including mouthwash, oral sprays, and advanced tools like electric toothbrushes and water flossers [1][4][18] - Consumers are increasingly focused on the efficacy of oral care products, emphasizing "maintenance," "treatment," and "aesthetic" functions when making purchasing decisions [2][7][10] Product Trends - The demand for advanced oral care products is rising, with significant sales growth in items like dental floss sticks (over 50% YoY) and tongue scrapers (over 100% YoY) [3][12] - Mouthwash has seen an 80% increase in search interest, particularly for probiotic, whitening, and portable options [5][18] - Whitening products, such as whitening strips and pens, have gained popularity, with search volumes increasing over 100% [6][18] Consumer Behavior - Over 90% of consumers switch oral care products within a year, with many using multiple types of toothpaste simultaneously to achieve different benefits [2][16] - There is a trend towards "personalized use," with 76% of families opting for separate toothpaste for different members, reflecting diverse oral care needs [16][17] - Consumers are increasingly aware of their oral health, with 93% reporting multiple oral issues, leading to a preference for products that address specific problems [10][18] Market Dynamics - The oral care market is shifting towards specialized products for specific demographics, such as children and the elderly, with significant sales growth in children's toothpaste and denture cleaning products [17][18] - The focus on aesthetics is driving demand for products that enhance appearance, with over 30% of consumers considering teeth as important for their overall attractiveness [3][12] - The market is witnessing a "micro smile competition," where keywords like "fresh breath," "whitening," and "ingredients" are becoming central to consumer choices [8][18]