Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage in the market [5][41]. Core Views - The company is recognized as a leading domestic brand in the oral care industry, with strong brand momentum and a focus on high-quality products [5][14]. - The report highlights the company's robust growth potential driven by its innovative product lines and expanding e-commerce channels, which are expected to enhance profitability [10][16]. Summary by Sections Company Overview - The company specializes in the research, production, and sales of oral care products, including well-known brands like "Cold Acid Spirit" and "Beilele" [7][14]. - It aims to provide effective oral health solutions through a diversified product strategy that includes adult toothpaste, toothbrushes, electric toothbrushes, and children's oral care products [7][14]. Financial Performance - The company is projected to achieve revenues of RMB 18.6 billion, RMB 21.9 billion, and RMB 25.5 billion from 2025 to 2027, with year-on-year growth rates of 19.3%, 17.5%, and 16.5% respectively [6][41]. - The net profit attributable to shareholders is expected to reach RMB 2.0 billion, RMB 2.5 billion, and RMB 3.0 billion during the same period, with growth rates of 25.5%, 22.0%, and 20.9% respectively [8][41]. Market Position and Competitive Advantage - The company has established a multi-channel marketing system that includes distribution, direct supply, and e-commerce, enhancing its market reach and operational efficiency [25][28]. - It has built a strong brand matrix, particularly with its core brand "Cold Acid Spirit," which holds over 60% market share in the sensitive toothpaste segment [30][34]. Product Development and Innovation - The company is committed to increasing its R&D investment, focusing on both independent and collaborative innovation to maintain its industry-leading position [34][40]. - It has a robust pipeline of new products aimed at addressing various consumer needs, including sensitivity, whitening, and orthodontic care [38][40]. Valuation and Comparables - The current price-to-earnings (P/E) ratios for the company are projected to be 39, 32, and 26 for the years 2025, 2026, and 2027 respectively, compared to an average of 45 for comparable companies in the personal care sector [41][43].

Summary of Conference Call Notes Company and Industry - The discussion primarily revolves around the small home appliance industry, with a specific focus on the company "XiaoXiong" (小熊). Core Points and Arguments 1. **Market Environment and Profitability** The small home appliance sector is expected to see a reversal in profit margins this year due to favorable conditions such as national subsidies and platform adjustments against excessive competition [1][2][5]. 2. **Brand Transformation** XiaoXiong has undergone significant brand upgrades, shifting from a traditional home appliance brand to one that appeals to younger consumers, enhancing its product offerings to include more essential and high-quality items [3][9]. 3. **International Expansion** The acquisition of Roman Smart has been pivotal for XiaoXiong, facilitating its entry into international markets and significantly boosting profitability, with Roman contributing approximately 70 million in profit [4][14]. 4. **Product Line Expansion** The introduction of new products such as rice cookers, water purifiers, and microwaves under national subsidy programs has positively impacted XiaoXiong's product range and profitability [5][21]. 5. **Financial Performance** The company reported a significant recovery in profit margins, with Q4 of the previous year showing a return to 6-7% from a low of 1-2%, and Q1 of this year further improving to around 10% [5][21]. 6. **Valuation Metrics** XiaoXiong's current price-to-sales (PS) ratio of 1.3 is significantly below the industry average of approximately 2.5, indicating that the company is undervalued [6][21]. 7. **E-commerce Growth** The company has seen substantial growth in e-commerce sales, with a 28% year-over-year increase in April and a 30% increase in March, driven by enhanced investments in platforms like Douyin [16]. 8. **Organizational Changes** XiaoXiong has restructured its organization to include new divisions focused on emerging products and overseas markets, which is expected to drive future growth [13][15]. 9. **Consumer Trends** The company has adapted to changing consumer preferences, focusing on high-demand products and reducing the number of SKUs by 35% to improve efficiency and profitability [10][11]. 10. **Future Outlook** The company anticipates a significant increase in net profit, projecting close to a 50% growth to approximately 430 million, supported by the full-year consolidation of Roman Smart [21][22]. Other Important but Possibly Overlooked Content - The competitive landscape has shifted, with new consumer brands emerging in the small appliance sector, necessitating a focus on innovation and market responsiveness [18][19]. - The company is addressing challenges related to rising costs in offline channels and is exploring new marketing strategies to enhance return on investment [15][20].

Core Viewpoint - The small home appliance sector is experiencing significant growth during the 6.18 shopping festival, driven by consumer demand for aesthetic, health, and convenience products, despite a backdrop of price competition and market reshuffling [1][3]. Group 1: Market Performance - Small home appliances have become a key growth category on e-commerce platforms during the 6.18 sales event, with notable increases in sales across various segments such as beauty devices and health care appliances [2][3]. - Tmall reported a 21% increase in overall sales in the home appliance sector in May, with specific products like vacuum cleaners seeing a 54.9% year-on-year sales growth [3]. - JD.com also noted significant growth in categories like beauty and health appliances, with sales of beauty devices and hair dryers increasing over 200% compared to previous periods [3]. Group 2: Pricing Strategies - Some mid-to-high-end brands are opting to lower prices during the 6.18 event to attract consumers who are sensitive to price, with TYMO's products priced higher than competitors but seeing strong sales during the promotion [4][11]. - The sales volume for TYMO's products surged significantly during the promotional period, indicating that consumers are more responsive to discounts on higher-priced items [4][11]. Group 3: Competitive Landscape - The small appliance market is still in its early competitive stage, with a wide range of players and significant price differentiation among products [11][12]. - The industry faces challenges in finding new paths beyond price competition, as many low-end brands struggle with limited profits and innovation capabilities [12][16]. - Technological innovation is identified as a crucial long-term competitive strategy, with brands encouraged to invest in R&D to enhance product differentiation and market presence [12][16]. Group 4: Consumer Trends - The rise of the "post-00s" generation is reshaping market demand, with younger consumers favoring stylish, high-priced products that enhance their lifestyle and social experiences [13][14]. - New consumer needs are emerging from segments like pet care and home automation, leading to increased sales of products like pet air purifiers and smart home devices [14][15]. Group 5: Innovation and Development - Continuous product iteration and differentiation are essential for brands to maintain competitive pricing and market relevance [16]. - The small appliance industry is moving towards higher-end, smart, and eco-friendly products, with a focus on meeting the evolving demands of consumers [12][16].

Core Viewpoint - The brand dividend has not disappeared; it has simply changed its path [2] Group 1: Shift in Health Management - The focus of health management is shifting from "treatment" to "prevention" [4] - Health devices are rapidly integrating into daily life, with products like CGM and oxygen machines becoming commonplace [4] - Health equipment is one of the fastest-growing segments in the health industry, indicating a shift towards consumerization [4][6] Group 2: Trends in Health Equipment - Health equipment is transitioning from professional medical use to home use, expanding into new scenarios like fitness and travel [8] - Consumer products are becoming more medicalized, with higher standards attracting consumer interest [8] - Core technologies previously used in professional settings are now entering the consumer market, indicating a shift in positioning from "medical devices" to "daily health products" [9] Group 3: Brand Development Challenges - Many brands excel in product development but struggle with brand building and user communication [9] - The transition from "medical logic" to "consumer logic" presents challenges for brands in understanding user needs [9][10] - The "Treasure New Brand" mechanism on platforms like Tmall aims to support brands in overcoming these challenges by providing long-term assistance [10][11] Group 4: Case Studies of Successful Brands - Brands like Fuching have successfully transitioned from professional to consumer markets by restructuring their content and communication strategies [14][17] - Fuching's GMV exceeded 20 million yuan during the 618 event, showcasing the effectiveness of platform support [17] - International brands like Mepitel are also adapting to the Chinese market by focusing on consumer education and brand elevation [18][19] Group 5: Market Dynamics and Future Outlook - The health equipment sector is not a short-term trend but a long-term growth path, with evolving consumer behaviors and market dynamics [23] - The transition from supply-driven growth to value co-creation is essential for building a sustainable brand [23][24] - Tmall's role as a core platform for brand evolution emphasizes the importance of collaborative growth and resource sharing [25]

Core Viewpoint - The article discusses the increasing concern over oral health, particularly focusing on the phenomenon of widening gaps between teeth, its causes, implications, and preventive measures. Group 1: Causes of Widening Gaps - Aging leads to gum recession and bone loss, which can cause teeth to appear more spaced apart [3][4] - Periodontal disease affects nearly 90% of adults aged 35-44, contributing significantly to the widening of gaps between teeth [5] - Incorrect dental habits, such as using teeth as tools or improper brushing techniques, can damage gums and exacerbate the issue [7][9] Group 2: Implications of Widening Gaps - Aesthetic concerns arise as larger gaps can create an impression of aging and poor dental health [11] - Functional issues include food trapping, increased risk of cavities, and worsening bad breath due to difficulty in cleaning [12] Group 3: Preventive Measures - Regular dental cleanings every 1-2 years can help remove tartar and prevent gum recession [13] - Proper brushing techniques and the use of dental floss instead of toothpicks are recommended for maintaining gum health [14] - Timely dental restoration for missing teeth is crucial to prevent adjacent teeth from shifting and creating larger gaps [16]

Core Viewpoint - The article emphasizes the importance of oral hygiene and the effectiveness of a specific water flosser in maintaining dental health, particularly in cleaning areas that traditional brushing cannot reach [3][6][40]. Group 1: Oral Hygiene Awareness - Many individuals may not realize that food debris trapped between teeth can lead to bad breath, which is often noticeable to others [2][6]. - Regular brushing may not be sufficient to remove small food particles, necessitating professional cleaning or the use of specialized tools like water flossers [3][5][40]. Group 2: Water Flosser Benefits - The water flosser discussed in the article operates at a high pulse rate of 1400 times per minute, effectively removing food debris and plaque from hard-to-reach areas [23][25][27]. - It is designed specifically for Asian users, featuring adjustable settings to cater to different sensitivity levels, ensuring a gentle yet effective cleaning experience [14][41]. Group 3: User Experience and Testing - The article includes various tests demonstrating the flosser's effectiveness, such as cleaning food debris from corn and a model of uneven teeth, showcasing its superior cleaning capabilities compared to traditional brushing [31][34][36]. - Users report a significant improvement in oral freshness and cleanliness after using the flosser, with many expressing regret for not adopting it sooner [20][22][90]. Group 4: Product Features and Design - The water flosser is compact and portable, making it convenient for travel, with a battery life of up to 40 days on a single charge [81][79]. - It incorporates safety features such as an automatic shut-off and waterproof design, ensuring user safety and ease of use [70][88].

Core Viewpoint - The company, Jiangsu Lude Medical Electronics Co., Ltd., reported a revenue increase of 4.66% in 2024, but experienced a decline in net profit by 13.08%, indicating challenges in profitability despite revenue growth [1][2]. Financial Performance - The company achieved operating revenue of 344.60 million in 2024, up from 329.26 million in 2023, reflecting a growth of 4.66% [1][2]. - The net profit attributable to shareholders was 27.54 million, down 13.08% from 31.69 million in the previous year [1][2]. - The net profit after deducting non-recurring gains and losses was 26.21 million, a decrease of 12.64% compared to 30.00 million in 2023 [1][2]. - The weighted average return on equity based on net profit attributable to shareholders was 7.00%, down from 8.19% in 2023 [1]. - Basic earnings per share decreased to 0.16 from 0.18, reflecting a decline of 13.08% [1]. Business Overview - Jiangsu Lude Medical focuses on the research, development, production, and sales of home medical devices and healthcare products [5]. - The company has been listed on the Beijing Stock Exchange since November 15, 2021, after being one of the first 32 companies to go public on the selected tier [5]. - The main product categories include home medical devices such as blood pressure monitors, nebulizers, and thermometers, as well as healthcare products related to family health management [6]. Cash Flow and Assets - The net cash flow from operating activities was 13.03 million, showing a significant decline of 61.70% year-on-year [5]. - As of the end of 2024, total assets amounted to 530 million, an increase of 7.94% compared to the previous year [5]. - The equity attributable to shareholders was 400 million, reflecting a growth of 2.61% [5]. Research and Development - The company continued to invest in research and development, with R&D expenses increasing by 4.33% in 2024, aimed at product innovation and technological upgrades [5]. Market Expansion - The company actively expanded its overseas market presence, achieving significant sales growth through cross-border e-commerce platforms [5]. - In 2024, several products received EU MDR CE certification and MDSAP certification, enhancing competitiveness in international markets [5].

Core Insights - The oral care market is evolving from basic products like toothpaste and toothbrushes to a diverse range of specialized products, including mouthwash, oral sprays, and advanced tools like electric toothbrushes and water flossers [1][4][18] - Consumers are increasingly focused on the efficacy of oral care products, emphasizing "maintenance," "treatment," and "aesthetic" functions when making purchasing decisions [2][7][10] Product Trends - The demand for advanced oral care products is rising, with significant sales growth in items like dental floss sticks (over 50% YoY) and tongue scrapers (over 100% YoY) [3][12] - Mouthwash has seen an 80% increase in search interest, particularly for probiotic, whitening, and portable options [5][18] - Whitening products, such as whitening strips and pens, have gained popularity, with search volumes increasing over 100% [6][18] Consumer Behavior - Over 90% of consumers switch oral care products within a year, with many using multiple types of toothpaste simultaneously to achieve different benefits [2][16] - There is a trend towards "personalized use," with 76% of families opting for separate toothpaste for different members, reflecting diverse oral care needs [16][17] - Consumers are increasingly aware of their oral health, with 93% reporting multiple oral issues, leading to a preference for products that address specific problems [10][18] Market Dynamics - The oral care market is shifting towards specialized products for specific demographics, such as children and the elderly, with significant sales growth in children's toothpaste and denture cleaning products [17][18] - The focus on aesthetics is driving demand for products that enhance appearance, with over 30% of consumers considering teeth as important for their overall attractiveness [3][12] - The market is witnessing a "micro smile competition," where keywords like "fresh breath," "whitening," and "ingredients" are becoming central to consumer choices [8][18]

Summary of Conference Call Company and Industry - The conference call discusses a company involved in robotics and health technology, focusing on product development and market expansion strategies. Key Points and Arguments 1. **Revenue Growth Target**: The company aims for a revenue growth rate of 20% for the next five years, considering the need for investment in research and development for business expansion [1] 2. **Robotics Development**: The company has transitioned from smart storage to health technology, establishing a clear path for product category expansion in robotics [1] 3. **Acquisition of Weidis**: The acquisition of Weidis has strengthened the company's capabilities in intelligent motion systems and specialized robots for unique scenarios, such as cleaning robots [2] 4. **Demand for Specialized Robots**: There is a clear demand for specialized robots in the labor market, particularly for tasks traditionally performed by manual laborers [3] 5. **Focus on IDMs**: The company plans to focus on international markets for exports, leveraging its experience in foreign sales and targeting B2B customers rather than direct consumer sales [4] 6. **Product Development Phase**: The current year is seen as a phase for product refinement and development, with plans to regularly update stakeholders on progress through public channels [5] 7. **Market Demand Assessment**: The company anticipates challenges in surpassing last year's high revenue due to a high base effect but remains optimistic about order levels [6] 8. **Product Categories**: The company is focusing on high-potential product categories such as beauty devices and oral care products, which are expected to drive growth [7][8] 9. **Vietnam Factory Production**: The factory in Vietnam is set to begin production in May, with a target output of 4 to 5 billion in revenue, focusing on plastic and electronic products [10][11] 10. **Tariff Impact**: Currently, only exports to the U.S. are subject to tariffs, but the company believes that the new production capacity in Vietnam will help mitigate these costs [12][13] 11. **Gross Margin Stability**: The company expects to maintain stable gross margins despite fluctuations in raw material costs and other factors, with a focus on high-margin beauty health products [14][15] 12. **Domestic Market Goals**: The company aims to recover to 2023 revenue levels in the domestic market, targeting a growth rate of 15-20% [18][20] 13. **Overseas Market Growth**: The company is optimistic about growth in overseas markets, particularly in regions where demand is expected to be strong [19][20] Other Important Content - The company emphasizes the importance of innovation and product development in maintaining competitive advantage in the robotics and health technology sectors [1][2] - There is a strategic focus on leveraging existing technologies and capabilities to enhance product offerings and meet market demands [2][3] - The company is committed to transparency with investors, planning to share updates on product development and market performance regularly [5][6]

重庆登康口腔护理用品股份有限公司 （地址：重庆市江北区海尔路 389 号） 首次公开发行股票并在主板上市 招股说明书 一、重要声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对发 行人注册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表 明其对发行人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保 证。任何与之相反的声明均属虚假不实陈述。 根据《证券法》规定，股票依法发行后，发行人经营与收益的变化，由发 行人自行负责；投资者自主判断发行人的投资价值，自主作出投资决策，自行 承担股票依法发行后因发行人经营与收益变化或者股票价格变动引致的投资风 险。 | 二、发行概况 | | --- | 保荐人（主承销商） 1-1-1 （住所：北京市朝阳区安立路 66 号 4 号楼） 重庆登康口腔护理用品股份有限公司 招股说明书 声明与发行概况 招股说明书 | 二、发行人所处行业基本状况及公司竞争地位…………………………………………………………123 | | --- | | 三、发行人的销售情况及主要客户 | | 四、发行人的采购情况和主要供应商. | | 五、发行人的主要固定资产及无形资产 ...