Core Insights - A transformation regarding "appearance" is emerging among the youth, particularly after the college entrance examination [1] - The trend of cosmetic procedures is replacing traditional summer activities like driving school and travel, with significant increases in orders for procedures such as double eyelid surgery and teeth whitening [2][5] - The rise in cosmetic procedures among high school graduates is driven by social media and appearance anxiety, with over half of high school students reporting concerns about their looks [3][10] Group 1: Trends in Cosmetic Procedures - There has been a 108% increase in orders for vision correction surgeries in the week following the college entrance exam, alongside a 30% rise in teeth whitening and skin management procedures [8][10] - Medical institutions are experiencing a surge in student patients, with outpatient visits increasing by 10% to 30% and surgical volumes rising significantly during the summer months [7][8] - The trend is expected to peak between late July and August, as students prepare for university [8] Group 2: Psychological Factors - The phenomenon of "spotlight effect" contributes to heightened appearance anxiety among youth, leading to a distorted self-perception and increased worry about looks [10][11] - A survey indicates that 57.03% of high school students experience some level of appearance anxiety, with a higher prevalence among girls (61.85%) compared to boys (47.78%) [11][13] - The pressure from social media and peer comparisons exacerbates this anxiety, creating a cycle of self-doubt and concern about physical appearance [14] Group 3: Market Dynamics - The cosmetic surgery market is becoming increasingly accessible to younger demographics, with marketing strategies targeting students and offering summer discounts [20][21] - Data shows that individuals aged 18 to 24 engage most frequently with cosmetic content, with nearly half of those under 25 expressing interest in cosmetic procedures [21][22] - The trend is also evident in lower-tier cities, where 38.4% of individuals have tried cosmetic procedures, indicating a shift towards a broader consumer base [24][26] Group 4: Shift Towards Light Cosmetic Procedures - The market is seeing a preference for "light cosmetic" procedures that are less invasive and have quicker recovery times, appealing to younger consumers [28][29] - A report indicates that 61.9% of consumers plan to spend less than 10,000 yuan on cosmetic procedures in 2025, reflecting a trend towards budget-friendly options [30] - The focus is shifting from major surgeries to less invasive treatments, which are marketed as effective yet affordable solutions for beauty enhancement [29][32]

Core Viewpoint - Tongce Medical reported a net profit of RMB 501.43 million for 2024, reflecting a year-on-year increase of 0.2%, with total operating revenue reaching RMB 2.874 billion, up 0.96% from the previous year [14][33]. Company Overview - Tongce Medical is a leading enterprise in China's dental medical service sector, focusing on a "clinical, research, and teaching" integrated strategy to strengthen its market position [8]. - The company plans to accelerate its national expansion through a combination of self-built facilities, acquisitions, and franchising [8]. Industry Market Analysis - The dental industry market size is expected to exceed RMB 260 billion in 2024, driven by factors such as aging population, consumption upgrades, and technological advancements [5]. - Over 90% of dental institutions are privately owned, with a concentration in first-tier cities and coastal regions, while third- and fourth-tier cities are emerging as new growth points due to rising incomes and health awareness [5]. Industry Development Trends - Rapid chain expansion is observed, with leading companies like Tongce Medical adopting a "regional general hospital + branch" model to penetrate lower-tier markets [6]. - The adoption of digital diagnosis and treatment technologies, such as 3D printing and AI-assisted diagnostic systems, is increasing, enhancing accuracy and reducing labor costs [6]. - There is a growing demand for high-end services, such as teeth whitening and invisible orthodontics, contributing to increased customer spending [7]. - The industry is witnessing a shift towards integrated services covering prevention, treatment, and maintenance, particularly in pediatric and geriatric dental care [7]. Financial Performance - In 2024, the company achieved a total outpatient volume of 3.5334 million, with a net profit margin of 40.14% based on the proposed cash dividend distribution of RMB 4.5 per 10 shares [14][34]. - The company’s total share capital as of December 31, 2024, was 447,289,117 shares, with a proposed total cash dividend of RMB 201.28 million [34]. Operational Model - The company employs a "regional general hospital + branch" operational model, establishing a multi-tiered medical network to enhance resource utilization and patient accessibility [8]. - A "medical smart platform" is being developed to improve procurement efficiency and standardize management processes [9]. Supply Chain and Sales Model - The company is implementing intelligent procurement and standardized processes to enhance supply chain efficiency [9]. - A digital-driven customer lifetime value management approach is being adopted to improve patient retention and service personalization [10]. Profit Distribution Plan - The proposed profit distribution plan includes a cash dividend of RMB 4.5 per 10 shares, subject to approval at the annual shareholders' meeting [34][36].