（来源：光明日报） 转自：光明日报 云南省大理州南涧县小湾东镇居民在赶集。新华社发 顾客在浙江省建德市乾潭镇"万乐"乡村市集上选购商品。新华社发 山东省临沂市临沭县曹洼大集一角。禚从杰 摄/光明图片 【文旅观察】 火了，这个农贸大集！单日超10万人涌入，超4亿人次网友线上围观，江苏、安徽等地游客跨省"逛 吃"……这一次，泼天的流量，给到了山东临沭县的曹洼大集。 除了曹洼大集，北京的永宁大集、沙河大集吸引大量消费者，沈阳蒲河大集、青岛泊里大集等都曾 在社交平台冲上热搜。 "走，去赶集！"俨然成为新的潮流和时尚。 当人们在赶集时，"赶"的是什么 在网购已深深"嵌"入人们生活的时代，线下的传统农贸大集缘何走红？今天，当人们去赶集，到底 在"赶"些什么？走，且随我们去这些热闹欢腾的大集一探究竟。 单日超10万人涌入，"去赶集"成时尚 "热乎的手抓饼，五块钱一份！""一块钱俩牛肉包"……来到曹洼大集，一下子就被热闹的吆喝声叫 卖声和满溢在空气中的各种香味围裹。岁尾的脚步越近，寒意也越发浓了，早上七点多记者来到大集 时，这里已是人头攒动。 羊肉汤摊位上，热气升腾。刚煮出来的羊肉切开，放进滚烫的羊肉汤里，喝上一口，那叫一个 ...

Core Insights - The Cao Wa market in Shandong has gained significant popularity, attracting over 100,000 visitors in a single day and generating a consumption volume of 5 to 6 million yuan, with online engagement exceeding 400 million views [1][5] Group 1: Market Characteristics - The Cao Wa market spans 170 acres with over 2,000 stalls and employs more than 5,000 people, making it one of the largest markets in the region [1] - The market features a diverse range of products, including local delicacies such as lamb soup and various snacks, appealing to both local and cross-province visitors [1][2] Group 2: Cultural and Social Appeal - The market offers a unique blend of local culture and culinary experiences, with traditional performances and local crafts enhancing the visitor experience [2][3] - Visitors express a nostalgic connection to their childhood experiences at markets, highlighting the emotional and cultural significance of the gathering [4] Group 3: Economic Impact - Specific stalls report impressive sales figures, such as a fried bun stall selling 7,000 yuan worth of goods and a rice cake stall selling two tons, contributing to the overall market's substantial economic activity [5] - The market serves as a model for rural economic revitalization, demonstrating how local markets can be transformed into vibrant economic hubs through community engagement and cultural integration [5]