转自：成都日报锦观 文商旅体深度融合 如何融出新场景？ 天彭牡丹花会。 加快资源转化 成都外揽山水之幽、内得人文之胜，历经2300多年城址未变、城名未改，自古就是中外交流的枢纽，是西南丝绸之路上的明珠，丰富的历史文 化资源是城市发展最大的财富。市政协委员、成都香水艺术博物馆馆长、成都拾香来旅游发展有限责任公司总经理陈剑慧特别关注文博与文旅 融合发展的问题。 "全市文博场馆呈单点分散布局，尚未形成主题化、体系化文博文旅精品游线，同时沉浸式体验场景覆盖率不足，文创产品同质化率高，'文博 +消费'链条不强，资源价值未有效释放。"陈剑慧认为，"目前成都的文博大多还是静态展示，体验和互动类项目较少，与乡村民宿、特色农 业、属地民俗等文旅业态融合度较低，难以充分激发游客的兴趣和参与度。" 打造丰富文旅场景 市人大代表、彭州市丹景山镇丹景村党支部书记古礼燕的工作就是与"花"打交道，推动文旅融合是她一直关注的领域。近年来，她带领村民打 造"鲜花经济"，培育引进高品质芍药、牡丹，让无数游客闻香而至，有效带动了当地的文旅发展。 "光卖花还不够，要让游客来得了、留得住。"古礼燕说，"必须要将鲜花经济与文旅产业深度融合，二者相互促进 ...

Core Objectives - The city of Heze aims to establish a "one core, two zones, one belt" cultural tourism framework, focusing on the World Peony Cultural Tourism Core Area, leisure vacation destinations at the junction of Shandong, Jiangsu, Henan, and Anhui provinces, and the Water Margin cultural tourism destination [2] - The city plans to leverage six major resources: Peony, Water Margin, Yellow River, Red Culture, Agricultural Culture, and Ancestral Culture to create unique competitive advantages [2] Economic Impact - During the peony viewing season, Douyin hotel and travel orders increased by 164% month-on-month, with sales revenue rising by 213% [2] - The Water Margin-themed scenic area received over 3.6 million visitors annually [2] - The Yellow River cultural heritage projects include 74 items, with four 4A-level scenic spots [2] Rural Revitalization - The cultural tourism industry is being utilized to empower rural revitalization through a "policy + project + brand + consumption" approach, activating rural tourism potential [3] - The city has developed 10 rural tourism routes and 43 scenic villages, creating nearly ten characteristic industrial clusters with an annual output value exceeding 30 billion [3] - The Gongyi fine brush peony painting industry employs 20,000 artists, producing 1.5 million works annually, with a projected comprehensive output value of 4.5 billion by 2024 [3] Peony IP Development - Heze has established a "festival + scenic area + cultural creation" development model, with the 34th Peony Festival featuring over 20 high-quality activities and a 34.3% increase in visitors to seven peony gardens [4] - The peony industry has developed over 260 deep-processing products, generating an annual output value of 13 billion [4] - The city has seen a 167% increase in popularity during the May Day holiday, ranking among the top four niche cities in the country [4] Future Vision - Heze recognizes the need to improve resource conversion, enterprise capability, and industry chain integration [6] - The city plans to implement four major actions: enhancing consumption quality, promoting intangible cultural heritage products, upgrading services, and creating a comprehensive media promotion network [6] - The goal is to achieve 35 million annual visitors and over 40 billion in tourism revenue by the end of the 14th Five-Year Plan, transforming from a cultural resource city to a strong cultural tourism city [6]

Core Insights - The "2025 Canal Peony Cultural Week" event focused on innovation in the peony industry and the new paradigm of the national trend economy, highlighting the importance of technology in cultural dissemination and product development [1][8] Group 1: Industry Development and Innovation - Experts discussed the potential of peony development in Beijing, emphasizing the unique advantages of the Guo County area, which connects cultural narratives between Beijing, Luoyang, and Heze [2] - The application of technology in various fields such as cosmetics, health, and medicine was highlighted, with suggestions for cost reduction through deep processing of waste materials [2] - The hybridization of peonies and their close relatives was identified as a means to enhance product diversity and increase the value of the peony biotechnology industry [2] Group 2: Cultural and Tourism Integration - The integration of peony culture with canal culture was proposed to create a unique cultural IP, with suggestions for developing cultural products and enhancing industry growth [3] - Experts emphasized the need for a multi-dimensional approach to peony tourism, combining aesthetics, functionality, and communication to overcome seasonal limitations [4] - The creation of a cultural landmark that integrates peony culture, canal culture, and health culture was suggested to cater to diverse tourist needs [4] Group 3: Collaborative Efforts and Strategic Partnerships - A strategic cooperation framework was signed between the Guo County government and Huashunde International Cultural Tourism to promote the peony industry cluster [6] - The "Core Cultural Experience Zone Co-Creation Plan" was launched to integrate resources and promote the deep integration of canal culture and the peony industry [7] - The event served as a platform for collaboration, aiming to establish the peony as a distinctive cultural tourism brand and drive regional economic development [8]

Core Points - The "Beijing Peony Culture Festival 2025" was launched on April 23, featuring over 800 varieties of peonies across 17 themed exhibition areas [1][2] - The festival aims to enhance the viewing period of peonies by introducing varieties that bloom at different times, showcasing both traditional and new cultivars [2][3] - The event includes a variety of cultural activities and market stalls, integrating traditional crafts with modern consumer experiences [4][5] Summary by Categories Event Overview - The festival is held in multiple parks including the National Botanical Garden (North Garden), Jingshan Park, and Xishan National Forest Park, with a focus on peony appreciation [1][2] - The exhibition will run until mid-May, featuring nine color systems and ten flower types of peonies [3][8] Cultural Activities - The festival includes interactive cultural performances, traditional crafts, and a market featuring peony-related products [4][5] - Virtual reality technology will be utilized to create a "VR Cloud Flower Exhibition," allowing citizens to experience the festival online [4] Botanical Highlights - Jingshan Park has nearly 20,000 peonies across over 500 varieties, while the National Botanical Garden (North) has collected over 300 varieties [8][9] - The festival showcases unique cultivars such as the "Green Curtain Hidden Jade," which changes color as it blooms [2][3] Market Integration - The event promotes both online and offline sales of peony plants and related products through various platforms [4] - Special discounts and expert gardening tips will be available during the festival [4]