牡丹鲜切花

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菏泽牡丹成为增收“富贵花”
Ren Min Wang· 2025-08-25 10:17
Core Viewpoint - The cultivation of peony in Heze, Shandong Province, has become a significant source of income for local farmers, contributing to rural revitalization and economic growth through both oilseed and ornamental peony production [1][5][6]. Group 1: Peony Cultivation and Economic Impact - The cooperative manages over 5,000 acres of peony, primarily focusing on oilseed peony, which has two main uses: oil extraction and seedling production [1]. - The income from one acre of peony seedling cultivation can reach approximately 40,000 yuan, while the processed peony oil is sold by weight, becoming a popular item in households [1]. - The annual sales revenue from the Tianxiang Qingcheng Agricultural Planting Cooperative exceeds 30 million yuan, significantly benefiting local villagers [4]. Group 2: Employment and Community Benefits - Local villagers, such as Li Jilai, have transitioned to industrial workers within the cooperative, enjoying stable employment and regular wages [2]. - The cooperative's operations have led to increased income for surrounding villagers, with reported earnings exceeding 5 million yuan [4]. Group 3: Market Demand and Pricing - The price of five-year-old peony seedlings has increased from around 160 yuan to over 500 yuan, reflecting the growing market demand [5]. - Fresh-cut peonies are now in high demand, with domestic prices ranging from 6 to 8 yuan per stem, and international sales fetching even higher prices [4]. Group 4: Historical and Cultural Significance - Heze has a long history of peony cultivation, known for its reputation as "the best in the world," which supports the region's agricultural identity and economic strategy [6].
瓷上“生花”笔上“绘花” 一朵花汇聚百亿级产业集群光芒
Yang Shi Wang· 2025-04-14 10:58
Core Viewpoint - Shandong Heze, with a 1500-year history of peony cultivation, is a significant production base for peonies in China, attracting numerous tourists during the blooming season [1] Group 1: Tourism and Visitor Engagement - The peak blooming season for peonies occurs in mid-April, with over 110,000 peony plants in the Caozhou Flower Garden, receiving more than 10,000 visitors daily since opening on April 1 [4] - Visitors enjoy the diverse and colorful peonies, capturing beautiful moments through photography and immersing themselves in the floral environment [7] - Various themed activities, including intangible cultural heritage experiences and music performances, enhance the visitor experience, making it enjoyable and interactive [9] Group 2: Economic Impact and Industry Growth - Heze has cultivated 9 color systems, 10 flower types, and 1,308 peony varieties, significantly boosting the local tourism industry [11] - The area has expanded its peony and medicinal herb planting area to 460,000 acres, focusing on extending the "flower economy" for greater economic value [12] - The rise in sales of fresh-cut peonies and medicinal herbs is closely linked to changing consumer habits, with direct sales through e-commerce live streaming increasing demand and prices [17] Group 3: Deep Processing and Product Development - The value of peonies extends beyond their bloom, with a focus on comprehensive development post-harvest, leading to an annual output value of 2 billion yuan [20] - Heze has developed a complete industrial chain with over 120 companies involved in peony production, processing, and export, generating more than 100,000 jobs [22] - The annual sales of deep-processed peony products are growing at a rate of 30% [24] Group 4: Cultural and Creative Industries - Cultural revitalization has injected new vitality into Heze's peony industry, with creative products like peony-themed fridge magnets and incense attracting tourists [25][27] - The traditional craft of peony porcelain, made from white porcelain clay, is gaining popularity among younger generations, with new products being developed for modern consumers [28] - The peony painting industry in Jiyu County has become a pillar industry, with an annual output value of 4.5 billion yuan, exporting to over 40 countries [30] Group 5: Economic Milestones - The total output value of Heze's peony industry surpassed 10 billion yuan in 2022 and is projected to exceed 13 billion yuan by 2024 [32]