Group 1: Core Insights - The city of Heze, known as the "Peony Capital of China," is experiencing a vibrant atmosphere as it prepares for the upcoming Spring Festival, showcasing its unique industries such as peony cultivation and Hanfu culture [1] - Heze Agricultural Commercial Bank has introduced flexible credit products, including an 800,000 yuan "Peony and Chinese Herbal Medicine Loan," to support local farmers in preparing for the peak sales season of peony pots and cut flowers [1] - The People's Bank of China Heze Branch has been actively promoting financial services to support local enterprises, having visited over 400 peony industry entities and established credit files for more than 200, with a total of over 50 million yuan in credit funds disbursed [2] Group 2: Industry Developments - The Hanfu industry in Heze is witnessing a surge in online sales, with a 60% year-on-year increase in sales during the New Year shopping festival, driven by live-streaming sales efforts [2] - Financial institutions in Heze, including Hengfeng Bank, have launched specialized loan products for the Hanfu industry, with loan approval times reduced to within two working days, resulting in a total credit amount of 3.647 billion yuan for the industry, a 43.28% year-on-year increase [3] - As of the end of 2025, the balance of inclusive small and micro loans in Heze reached 94.47 billion yuan, growing by 20.28%, which is significantly higher than the overall loan growth rate [4]

转自：成都日报锦观 文商旅体深度融合 如何融出新场景？ 天彭牡丹花会。 加快资源转化 成都外揽山水之幽、内得人文之胜，历经2300多年城址未变、城名未改，自古就是中外交流的枢纽，是西南丝绸之路上的明珠，丰富的历史文 化资源是城市发展最大的财富。市政协委员、成都香水艺术博物馆馆长、成都拾香来旅游发展有限责任公司总经理陈剑慧特别关注文博与文旅 融合发展的问题。 "全市文博场馆呈单点分散布局，尚未形成主题化、体系化文博文旅精品游线，同时沉浸式体验场景覆盖率不足，文创产品同质化率高，'文博 +消费'链条不强，资源价值未有效释放。"陈剑慧认为，"目前成都的文博大多还是静态展示，体验和互动类项目较少，与乡村民宿、特色农 业、属地民俗等文旅业态融合度较低，难以充分激发游客的兴趣和参与度。" 打造丰富文旅场景 市人大代表、彭州市丹景山镇丹景村党支部书记古礼燕的工作就是与"花"打交道，推动文旅融合是她一直关注的领域。近年来，她带领村民打 造"鲜花经济"，培育引进高品质芍药、牡丹，让无数游客闻香而至，有效带动了当地的文旅发展。 "光卖花还不够，要让游客来得了、留得住。"古礼燕说，"必须要将鲜花经济与文旅产业深度融合，二者相互促进 ...

Core Viewpoint - The cultivation of peony in Heze, Shandong Province, has become a significant source of income for local farmers, contributing to rural revitalization and economic growth through both oilseed and ornamental peony production [1][5][6]. Group 1: Peony Cultivation and Economic Impact - The cooperative manages over 5,000 acres of peony, primarily focusing on oilseed peony, which has two main uses: oil extraction and seedling production [1]. - The income from one acre of peony seedling cultivation can reach approximately 40,000 yuan, while the processed peony oil is sold by weight, becoming a popular item in households [1]. - The annual sales revenue from the Tianxiang Qingcheng Agricultural Planting Cooperative exceeds 30 million yuan, significantly benefiting local villagers [4]. Group 2: Employment and Community Benefits - Local villagers, such as Li Jilai, have transitioned to industrial workers within the cooperative, enjoying stable employment and regular wages [2]. - The cooperative's operations have led to increased income for surrounding villagers, with reported earnings exceeding 5 million yuan [4]. Group 3: Market Demand and Pricing - The price of five-year-old peony seedlings has increased from around 160 yuan to over 500 yuan, reflecting the growing market demand [5]. - Fresh-cut peonies are now in high demand, with domestic prices ranging from 6 to 8 yuan per stem, and international sales fetching even higher prices [4]. Group 4: Historical and Cultural Significance - Heze has a long history of peony cultivation, known for its reputation as "the best in the world," which supports the region's agricultural identity and economic strategy [6].

Core Viewpoint - Shandong Heze, with a 1500-year history of peony cultivation, is a significant production base for peonies in China, attracting numerous tourists during the blooming season [1] Group 1: Tourism and Visitor Engagement - The peak blooming season for peonies occurs in mid-April, with over 110,000 peony plants in the Caozhou Flower Garden, receiving more than 10,000 visitors daily since opening on April 1 [4] - Visitors enjoy the diverse and colorful peonies, capturing beautiful moments through photography and immersing themselves in the floral environment [7] - Various themed activities, including intangible cultural heritage experiences and music performances, enhance the visitor experience, making it enjoyable and interactive [9] Group 2: Economic Impact and Industry Growth - Heze has cultivated 9 color systems, 10 flower types, and 1,308 peony varieties, significantly boosting the local tourism industry [11] - The area has expanded its peony and medicinal herb planting area to 460,000 acres, focusing on extending the "flower economy" for greater economic value [12] - The rise in sales of fresh-cut peonies and medicinal herbs is closely linked to changing consumer habits, with direct sales through e-commerce live streaming increasing demand and prices [17] Group 3: Deep Processing and Product Development - The value of peonies extends beyond their bloom, with a focus on comprehensive development post-harvest, leading to an annual output value of 2 billion yuan [20] - Heze has developed a complete industrial chain with over 120 companies involved in peony production, processing, and export, generating more than 100,000 jobs [22] - The annual sales of deep-processed peony products are growing at a rate of 30% [24] Group 4: Cultural and Creative Industries - Cultural revitalization has injected new vitality into Heze's peony industry, with creative products like peony-themed fridge magnets and incense attracting tourists [25][27] - The traditional craft of peony porcelain, made from white porcelain clay, is gaining popularity among younger generations, with new products being developed for modern consumers [28] - The peony painting industry in Jiyu County has become a pillar industry, with an annual output value of 4.5 billion yuan, exporting to over 40 countries [30] Group 5: Economic Milestones - The total output value of Heze's peony industry surpassed 10 billion yuan in 2022 and is projected to exceed 13 billion yuan by 2024 [32]