杨超（化名）几乎每天都会分享最新的二手车市场行情，而在全国多个地区的二手车交易市场，车商们 拍摄短视频、直播卖车已成为常态，他们需要通过这样的形式获取更多的客源。与几年前不同，如今的 二手车市场获客成本越来越高，生意难做、行情低迷，亏损是多数车商的现实写照。 硬币的另一边，是二手车保值神话已经破灭。"前几年受疫情影响，消费力下降，大家买车更谨慎；这 两年又赶上新车市场结构大变，新能源新势力扎堆降价，燃油车新车也跟着促销，二手车的残值根本扛 不住。"杨超说。 第一财经记者近日走访二手车市场时发现，二手车的价格与新车市场价格相关，同时也与保值率挂钩。 一些热销的日系车和保时捷也曾因高保值率一度被称为理财产品，但随着新车价格竞争越来越激烈，二 手车的保值率越来越低。 落地八折的二手车、粗放的交易模式，鱼龙混杂的交易主体、剧烈洗牌的二手车商，构成了二手车交易 市场中的方方面面。 "落地打八折" 据中国汽车流通协会和精真估联合发布的《2025年4月中国汽车保值率研究报告》，在2025年4月一年车 龄主要纯电动车型保值率榜单中，除了第一名和第二名保值率超80%，其他13款车型保值率均低于 80%，大部分车型一年车龄保值率 ...

Core Insights - The second-hand car market is facing increasing customer acquisition costs and declining profitability, with many dealers reporting losses due to a combination of factors including market saturation and fierce competition from new energy vehicles [1][10][11] - The myth of high resale value for second-hand cars has been shattered, particularly for new energy vehicles, as their depreciation rates have surged due to aggressive pricing strategies in the new car market [1][2][10] Market Dynamics - The second-hand car market is experiencing a significant shift, with the resale value of many models, especially electric vehicles, dropping sharply. For instance, many one-year-old electric models have a resale value below 80%, and three-year-old models often fall below 50% [2][3] - The market is characterized by a lack of standardization and transparency, leading to a "one car, one condition, one price" approach, which complicates transactions for consumers who may not fully understand the nuances of electric vehicle battery health [6][8] Brand Performance - Different brands exhibit varying resale values, with NIO's rental electric models showing particularly low resale values due to weak market demand and complex rental agreements that deter potential buyers [3][4] - Tesla stands out in the second-hand market with relatively stable prices and high demand, attributed to its strong brand presence and consumer confidence [4][5] Dealer Challenges - The second-hand car dealer landscape is undergoing a significant shake-up, with many small dealers exiting the market due to sustained losses. Reports indicate that nearly 90% of dealers have a gross profit margin below 6% [10][12] - Dealers face increased operational costs as they adapt to digital marketing strategies and customer engagement methods, which further compresses their profit margins [11][12] Consumer Behavior - Consumer preferences are shifting, with many potential buyers opting for new cars due to better marketing and pricing strategies, which has led to a decline in second-hand car sales [11][12] - The rise of information accessibility has empowered consumers, allowing them to make more informed decisions, thereby increasing their bargaining power in negotiations [11][12]

落地八折的二手车、粗放的交易模式，鱼龙混杂的交易主体、剧烈洗牌的二手车商，构成了二手车交易 市场中的方方面面。 落地八折的二手车、粗放的交易模式，鱼龙混杂的交易主体、剧烈洗牌的二手车商，构成了二手车交易 市场中的方方面面。 "落地打八折" 新能源二手车保值率低的问题一直被市场热议。第一财经记者调查发现，新能源二手车"落地打八折"并 非空穴来风。 据中国汽车流通协会和精真估联合发布的《2025年4月中国汽车保值率研究报告》，在2025年4月一年车 龄主要纯电动车型保值率榜单中，除了第一名和第二名保值率超80%，其他13款车型保值率均低于 80%，大部分车型一年车龄保值率仅在70%左右。而对于三年车龄的纯电动车型，排名前15的车型保值 率大部分仅在50%左右。 杨超（化名）几乎每天都会分享最新的二手车市场行情，而在全国多个地区的二手车交易市场，车商们 拍摄短视频、直播卖车已成为常态，他们需要通过这样的形式获取更多的客源。与几年前不同，如今的 二手车市场获客成本越来越高，生意难做、行情低迷，亏损是多数车商的现实写照。 硬币的另一边，是二手车保值神话已经破灭。"前几年受疫情影响，消费力下降，大家买车更谨慎；这 两年又 ...