Group 1 - The exhibition "Remarkable Oracle Bone Script" in Hong Kong is a significant event of the "Chinese Culture Festival 2025," aiming to promote Chinese culture and enhance national identity among Hong Kong citizens [1] - The "Chinese Culture Festival 2025" is expected to host over 280 activities from June to September, attracting top artists and troupes from mainland China and around the world for cultural exchange [1] - The deep-rooted Chinese culture in Hong Kong is being creatively transformed and innovatively developed, showcasing its unique charm through various artistic performances and events [2] Group 2 - The establishment of the Hong Kong Office for Promoting Chinese Culture in April 2024 aims to plan and host activities that promote Chinese culture and history [3] - The Hong Kong Palace Museum has attracted approximately 3.2 million visitors in its three years of operation, highlighting the city's role as a cultural hub [3] - Hong Kong's unique position as an international metropolis allows it to blend Chinese culture with global cultural trends, enhancing its cultural appeal [3]

Core Insights - The article highlights the challenges faced by Meishan in promoting its cultural tourism, despite having rich cultural heritage linked to Su Dongpo, a famous historical figure [4][5][6] - Meishan's tourism data shows a total of 34.3 million visitors and a revenue of 30.06 billion yuan in 2024, indicating growth but still lagging behind neighboring cities [5] - The local government is implementing strategies to enhance the cultural tourism experience and brand recognition, focusing on three key areas: culture, health, and events [7][8] Group 1: Current Challenges - Meishan is often overlooked by tourists who prefer nearby attractions like Leshan Giant Buddha and Sanxingdui Museum, leading to a perception of being a "pass-through" destination [5][6] - The lack of marketing and insufficient urban appeal contribute to Meishan's struggle to attract visitors, despite its historical significance [6] - Local tourism officials acknowledge that the city's brand awareness and product offerings need improvement to compete effectively [5][6] Group 2: Strategic Initiatives - Meishan is leveraging its cultural heritage by hosting events like the "Song Meets Dongpo" music drama and promoting the San Su Temple Museum, which recently achieved national recognition [7][8] - The city is focusing on developing a "weekend economy" by creating immersive experiences that combine cultural, health, and sporting events to attract visitors [7][8] - Recent events, such as the "Shu Mountain Mulan Challenge," have successfully increased visitor engagement and local economic activity, with a reported 40% growth in related services [7] Group 3: Future Development Plans - The local government aims to establish Meishan as a national historical and cultural city, a fashionable sports city, and an international ecological health tourism destination [7][8] - Plans include enhancing the overall visitor experience by diversifying tourism offerings and improving service quality across the board [9] - The initiative to create a "Pet-Friendly Meishan" aims to improve visitor services and infrastructure, ensuring a welcoming environment for tourists [9]

Core Points - The "Chinese Culture Festival 2025" was inaugurated on June 13, 2023, at the Hong Kong Cultural Centre, featuring a modern dance poetry drama titled "Poetry Remembrance of Dongpo" [1][4] - The festival aims to promote excellent Chinese traditional culture globally, leveraging Hong Kong's unique position under "One Country, Two Systems" [2] - The event will run from June to September 2023, hosting over 280 performing arts programs and various related activities, including film screenings and exhibitions [8] Group 1 - The opening performance attracted over 1,500 audience members, showcasing 12 selected poems from the renowned Song Dynasty poet Su Dongpo, integrating various traditional cultural elements [4][5] - The director of "Poetry Remembrance of Dongpo," Shen Wei, expressed a desire to connect traditional culture with modern and global cultures through the performance [6] - The festival includes a special session for nearly 400 Hong Kong primary and secondary school students and community members to experience traditional culture through modern dance [5] Group 2 - The festival's goal is to enhance the national identity and cultural confidence of Hong Kong citizens while attracting top artists and troupes from the mainland and around the world for cultural exchange [8]