Core Viewpoint - The article discusses the strategic shift of Laoxiangji from a direct-operated model to a franchise model, highlighting its financial performance and the competitive landscape in the Chinese fast food industry, particularly in the context of its upcoming IPO [1][17]. Financial Data - Laoxiangji's projected revenue for 2024 is 6.288 billion RMB, with a net profit of 409 million RMB [1][15]. - The revenue from independent franchise stores has surpassed 51.1%, indicating a significant shift in the revenue model [1][5]. - The number of direct-operated stores decreased by 3, while franchise stores increased by 88, reflecting a strategic pivot towards franchising [1][2]. Industry Landscape - The Chinese fast food market has a low chain rate of 32.5%, significantly lower than Western fast food's 67.9%, due to challenges in standardization and supply chain complexity [8][9]. - Laoxiangji holds a dominant position in the East China market, with 86% of its stores located in this region, particularly in Anhui [5][11]. - The competitive landscape includes major players like Laoxiangji, Laoniangjiao, and Xiangcunji, with emerging brands like Yuyouzaijiyu and Micunbanfan posing significant challenges [11][13]. Capital Pathways - The trend of IPOs among Chinese fast food companies indicates a shift from regional competition to capital competition, driven by rising operational costs [14][17]. - Laoxiangji aims to become the first publicly listed Chinese fast food company, with an estimated valuation between 15 billion to 20 billion RMB based on its financial performance [15][16]. - The investor structure may include institutional investors seeking stability and retail investors chasing growth, necessitating a balanced approach in marketing and operational transparency [16][17].