Core Insights - The article highlights the successful development of the traditional Chinese medicine (TCM) industry in Xichuan County, leveraging local ecological resources and promoting economic growth through medicinal plant cultivation [1][2] Group 1: Industry Development - Xichuan County has adopted a "company + cooperative + farmer" model to provide farmers with market information, cultivation techniques, and sales services, thereby reducing risks and increasing profitability for enterprises [2] - The county has over 10,000 acres dedicated to medicinal plant cultivation, with 14 varieties exceeding 1,000 acres, including over 70 species such as turmeric and honeysuckle, creating well-known brands like "Fusen" and "Fushan" [2] - The TCM industry in Xichuan is evolving into a modern industrial cluster characterized by scientific layout, standardized planting, modern production, high-end products, and brand development [2] Group 2: Economic Impact - The TCM industry has engaged 30,000 farmers, with an average annual income increase of 6,000 yuan per household, contributing to local economic prosperity [2] - The integration of ecological resource advantages into the TCM industry is transforming local resources into economic benefits, enhancing the quality of life for residents around the Danjiangkou Reservoir [2]

Core Viewpoint - China Southern Airlines Group is actively participating in rural revitalization efforts through the "Wings Spread Rural · Taste Mountains and Rivers" product exhibition and sales event, aiming to leverage small products to stimulate large industries and support poverty alleviation and rural development [1][6]. Group 1: Event Overview - The exhibition features a combination of product promotion, cultural tourism display, tasting experiences, and live interaction, creating a fast track for rural products from farms to markets, attracting over a thousand participants including employees and partners [3]. - The event showcases over 400 products from 14 supported regions, highlighting unique local specialties such as Xinjiang's maren candy and various regional delicacies from Guangdong, Guizhou, and more [4]. Group 2: Business and Cultural Impact - The exhibition serves as a platform for cultural display and industry collaboration, featuring product introductions, cultural presentations, and stories from supported regions, effectively showcasing their natural beauty and development potential [5]. - Agreements were signed for significant procurement contracts and intentions for ongoing sales, establishing a foundation for continuous market access and brand building for rural products [5]. Group 3: Strategic Goals - China Southern Airlines aims to not only sell products but also to help rural areas build brands and expand markets, leveraging its global network and customer base to enhance the visibility and sales of rural specialties [5]. - The company has already facilitated over 1 billion yuan in sales through various channels, significantly benefiting thousands of farmers and marking a deepening of its "aviation + consumption assistance" model [5].