Core Insights - The corn beverage market is expected to experience a significant surge this autumn and winter, driven by rising consumer interest and social media buzz [1][2][10] - Various brands are already launching innovative corn-based drinks, indicating a trend towards healthier and more appealing beverage options [4][5][6][8] Market Trends - Social media platforms like Xiaohongshu and Douyin have seen extensive discussions and high engagement regarding corn beverages, with topics like "corn juice" reaching over 1 billion views [2][6] - Brands such as Hushang Ayi and Mengniu have introduced new corn products, reflecting a growing trend in the beverage industry [5][6] Product Innovations - New corn beverages are being developed with a focus on health benefits, such as high fiber content and low calories, appealing to the "light health" trend among younger consumers [11][13] - The introduction of unique flavors and combinations, such as corn and butter, has been validated by market success, indicating consumer interest in innovative taste profiles [17][19] Nutritional Value - Corn is recognized for its nutritional benefits, particularly its fiber content, which aligns with national health initiatives promoting dietary fiber intake [13][24] - For example, a liter of a specific corn beverage contains approximately 320g of sweet corn, providing significant dietary fiber [13] Visual Appeal and Marketing - The vibrant yellow color of corn beverages enhances their marketability, creating a visually appealing product that resonates with consumers' emotional needs during the autumn and winter seasons [16][24] - The trend of reimagining classic national beverages, such as corn drinks, is gaining traction, allowing brands to leverage nostalgia while introducing modern twists [24]

Core Insights - The article provides a comprehensive overview of the latest trends and new product launches in the baking industry, highlighting innovative flavors and unique offerings from various brands [1][2]. Product Launches - A variety of new products have been introduced, including: - **Layered Cakes**: Matcha and double berry flavor, and grapefruit flavor from HPC Bakery [3]. - **Specialty Breads**: Low-temperature, low-sugar rice fermented toast from Hema [14], and rose cranberry toast from Aida [16]. - **Seasonal Cakes**: Summer limited cakes featuring pineapple and mango from Rosenina [26]. - **Unique Pastries**: Ice cream croissant rolls from KenGee [34] and cheese milk horns from Lai'ao [45]. Collaborations and Promotions - Notable collaborations include: - **Luckin Coffee**: Launching a series of products in partnership with "Chang'an's Lychee," featuring lychee-infused drinks [119]. - **Heytea**: Introducing seasonal flavors with a focus on local ingredients [120]. - **Ningji**: Collaborating with "Junji Ito's Selected Works" to launch summer drinks [121]. Market Expansion - Companies are expanding their market presence: - **DQ**: Plans to open 800 new stores over the next three years, including various types of outlets [127]. - **Luckin Coffee**: Testing operations in the U.S. with a menu featuring 44 items priced between approximately 24.74 to 57 yuan [125]. - **Guming**: Achieved nationwide coverage with over 7,600 stores offering freshly brewed coffee [128]. Industry Trends - The baking industry is seeing a rise in health-conscious products, such as: - **Natural Ingredients**: Use of natural yeast and low-sugar options in bagels from Duck Shop [66]. - **Innovative Flavors**: Unique combinations like rose and lychee in bread from Haohao [91] and fruit-infused pastries from various brands [5][6]. Consumer Preferences - There is a growing demand for refreshing and light summer treats, as seen in the introduction of fruit-based cakes and pastries that cater to seasonal tastes [20][26][49].