据赢商大数据统计，2025年上半年东莞迎来了76家品质首店，包括69家城市首店、5家华南首店和2家广东首店。首店品牌涵盖餐饮、零售、文化娱乐、配 套、酒店等多种业态，首店经济呈现出较为活跃的态势。 新开的品牌首店，国内品牌占主导地位，无论是餐饮、零售还是文化娱乐等业态，显示出国内连锁品牌对东莞市场的重视和积极拓展态势。同时国际品牌 方面也吸引了美国的Sam Edelman（轻奢鞋履）和Elizabeth Arden（护肤品牌）、意大利的Laurèl（高端女装）、韩国的TEENIE WEENIE KIDS（童装）、 连锁快餐-赛百味等首进东莞，表明东莞市场的国际化程度在不断提高，对国际品牌的吸引力也在增强。 01. 优质品牌纷纷抢滩东莞 盒马鲜生来了，山姆落下第二子 图源：项目官方 厚街山姆会员商店项目预计总投资5.11亿元，打造东莞首家绿建三星标准的标杆级门店，预计今年三季度动工建设，争取2026年底开业。 延续去年首店经济热度，东莞2025年上半年76家首店中，就包括盒马鲜生（东莞首店）、KOI、面屋猪一、Elizabeth Arden、Laurèl、Sam Edelman、 BUYDEEM北鼎、FABRI ...

Core Insights - Hangzhou's commercial landscape is set for a new wave of growth by 2025, with six major complexes redefining the city's consumption ecosystem through unique positioning and innovative business models [1] Group 1: Key Commercial Complexes - Lakeside Intime in77 leads Hangzhou's commercial scene with a focus on first-store economy, achieving a total consumption of 6.395 billion yuan during the 2025 Spring Festival and attracting over 1.55 million visitors [3] - Hangzhou MixC continues to hold its "top-tier" status with a sales figure of 13 billion yuan, surpassing Hangzhou Tower for the first time, and featuring a 800,000 square meter super complex [3] - Olympic Sports Impression City, with a sales figure of 190 million yuan during the 2025 Spring Festival, shows a year-on-year growth of 7.9%, making it the leading commercial complex in Xiaoshan District [4] - West City Intime achieved a 15% increase in foot traffic in the first half of 2025, with a 30% increase in the in alley and west street area after renovations [4] - Hangzhou Center, a new player in the Wulin business district, features a 80,000 square meter TOD complex and attracted over 30,000 visitors during weekends in its trial operation [5] - Hangzhou Tower 501 City Square serves as a "third living space" for residents in the eastern region, with a total sales figure exceeding 100 million yuan during the 2025 Spring Festival [5] Group 2: Market Trends and Consumer Behavior - The six major complexes reflect the diverse appeal of Hangzhou's consumption market, showcasing a blend of fashion, sports, business, and art [6] - The integration of lifestyle and cultural elements in these complexes positions them as not just shopping venues but also as cultural carriers and lifestyle innovators [6] - The upcoming openings of projects like Hang Lung Plaza and Kerry Center are expected to intensify competition in Hangzhou's commercial landscape [6]