【文观察者网 潘昱辰 编辑/高莘】据德国《商报》2月24日报道，宝马与欧盟委员会正就对中国进口电 动汽车的价格承诺进行谈判，该模式可能取代欧盟委员会对宝马在中国生产的MINI电动车加征的关 税。 此前于2月10日，欧盟委员会宣布已接受大众汽车有关纯电动汽车出口的价格承诺。大众安徽可按其提 出的最低进口价格或高于该价格，向欧盟出口其CUPRA Tavascan车型，并将免于缴纳此前针对自中国 进口纯电动汽车所征收的反补贴税。 电动MINI Aceman MINI 在经过反补贴调查后，欧盟于2024年10月底对中国生产的电动汽车加征税率不等的关税。其中宝马在中 国生产电动MINI Cooper和电动MINI Aceman，所被加征的比例为20.7%。而宝马和其他一些汽车制造商 曾对欧盟的关税提出质疑，并于2025年1月向欧洲法院提起诉讼。 今年1月，中国商务部发布中欧电动汽车案磋商进展，为妥善解决欧盟对华电动汽车案，中欧双方本着 相互尊重的态度进行了多轮磋商。双方一致认为，有必要向对欧盟出口纯电动汽车的中国出口商，提供 关于价格承诺的通用指导，以便中国出口商可通过更加实用、有针对性且符合世贸组织规则的方式，解 决 ...

Core Insights - BMW Group demonstrates strong resilience in the global automotive market amid a complex international trade environment, with over 1.2 million vehicles sold in the first half of 2025, maintaining sales levels compared to the previous year, and over 26% of sales coming from new energy vehicles [1][4] Group 1: Sales Performance - BMW's global sales are supported by the collaborative efforts of various brands, with the BMW M brand achieving record sales of over 106,000 units in the first half of the year, a 6.5% increase year-on-year [2] - MINI brand sales grew by over 17%, with more than 34.3% of its sales coming from electric models, highlighting the success of its electrification strategy [2][5] - Rolls-Royce, as a luxury brand under BMW, saw a 9.4% increase in deliveries in the second quarter, reflecting stable demand in the ultra-luxury car market [2] Group 2: Electrification Strategy - BMW's electrification strategy shows significant results, with electric vehicle sales (including BEV/PHEV) increasing by 18.6% year-on-year, accounting for over 26% of total sales [4] - The total sales of pure electric vehicles surpassed 1.5 million units since the launch of the i3 in 2013, solidifying BMW's leadership in the electric luxury vehicle segment [4] Group 3: R&D Investment - In the first half of 2025, BMW invested over €4 billion in R&D, focusing on the new generation technology cluster to support the upcoming launch of the new generation iX3 and other models [6] - The new generation technology cluster encompasses cutting-edge technologies in electrification, intelligence, and connectivity, aimed at enhancing product competitiveness [6] Group 4: Localization Strategy - Starting in 2026, the first domestically produced new generation models will roll off the production line in Shenyang, reflecting BMW's commitment to the Chinese market [1][7] - BMW's "In China, For China" strategy emphasizes deep integration into the local market, enhancing local production capabilities and reducing delivery times [6][7]

Group 1 - BMW Group reported stable global sales in the first half of 2025, with over 1.2 million units sold, maintaining year-on-year levels despite a complex international trade environment [1] - The high-end and personalized brands, including BMW M, Rolls-Royce, and MINI, showed strong performance, with BMW M achieving a record sales figure of over 106,000 units, a 6.5% increase year-on-year [1] - The chairman of BMW Group emphasized the company's resilience based on three pillars: global presence, innovation capabilities, and attractive product offerings [1] Group 2 - BMW Group's electric vehicle sales (including BEV/PHEV) grew by 18.6% year-on-year, accounting for over 25% of total sales in the first half of 2025 [2] - MINI brand emerged as a benchmark for electrification, with pure electric models making up 34.3% of its sales, contributing to a 17.4% increase in global sales [2] - The company invested over €4 billion in R&D focused on new generation technology clusters, preparing for the launch of over 40 new and updated models by 2027 [2]

Group 1 - BMW Group reported stable global sales in the first half of 2025, with over 1.2 million units sold, maintaining year-on-year levels despite a complex international trade environment [1] - The high-end and personalized brands, including BMW M, Rolls-Royce, and MINI, showed strong performance, with BMW M achieving a record sales figure of over 106,000 units, a 6.5% increase year-on-year [1] - The chairman of BMW Group emphasized the company's resilience, attributing success to three pillars: global presence, innovation capabilities, and an attractive product lineup [1] Group 2 - BMW Group's electric vehicle sales (including BEV/PHEV) grew by 18.6% year-on-year, accounting for over 25% of total sales in the first half of 2025 [2] - MINI brand emerged as a benchmark for electrification, with pure electric models making up 34.3% of its sales, contributing to a 17.4% increase in global sales [2] - The company invested over €4 billion in R&D focused on new generation technology clusters, preparing for the launch of over 40 new and updated models by 2027 [2]