Core Insights - The consumer complaint system of the market supervision bureau received a total of 10,511 complaints during the New Year's holiday, reflecting a year-on-year increase of 4.3% [1] - There were 3,931 reports registered, showing a year-on-year increase of 2.1% [1] - A total of 37,902 inquiries were answered, with the highest complaint volumes coming from categories such as clothing, food, cosmetics, home goods, home appliances, and communication products [1] Complaint Analysis - Online consumption complaints accounted for 87.5% of the total complaints, with issues primarily related to quality defects, discrepancies with advertising, order cancellations, unfulfilled promotional commitments, delayed deliveries, and inadequate after-sales service [1] - Specifically, there were 822 complaints related to home appliances, with increased reports of issues such as poor heating performance of air conditioners and gas water heaters, delayed shipments, and unresolved after-sales service problems due to colder weather [1] - A notable case involved a consumer who purchased a vertical air conditioner from an e-commerce platform, which was promised to be shipped within 48 hours, but the order remained unfulfilled over a week later [1] Regulatory Response - All complaints and reports have been forwarded to the respective district market supervision departments for investigation and resolution [1]

Group 1 - The Shanghai Market Supervision Administration reported a total of 10,511 consumer complaints during the 2026 New Year holiday, reflecting a year-on-year increase of 4.3% [2] - Online consumption complaints accounted for a significant 87.5% of total complaints, with issues primarily related to quality defects, discrepancies with advertising, order cancellations, unfulfilled promotional commitments, delayed deliveries, and inadequate after-sales service [2] - Complaints regarding household appliances increased due to low temperatures, with 822 complaints related to issues such as poor heating performance and delayed deliveries [2] Group 2 - Specific consumer complaints included issues with purchased products, such as a consumer reporting defects in hiking shoes and another regarding a delay in the delivery of an air conditioner [3] - Complaints have been forwarded to district market supervision departments for investigation and resolution [3]