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广东多举措促进“电影+”消费,以光影魅力激发市场活力
Sou Hu Cai Jing· 2025-12-19 07:43
Core Viewpoint - The Guangdong film industry is launching a multi-industry consumption promotion initiative in 2026, aiming to enhance consumer engagement through cross-industry collaboration and financial empowerment, thereby expanding the market ecosystem from creative support to market construction [1][6]. Group 1: Cross-Industry Collaboration - The initiative emphasizes four key areas: integration and collaboration across film, tourism, business, and technology sectors to break down industry barriers [3] - It focuses on benefiting the public and businesses through ticket price subsidies and financial incentives [3] - The initiative aims to innovate experiences by creating immersive tourism, themed dining, and educational viewing scenarios, extending consumption beyond traditional film viewing [3] - It promotes a vibrant atmosphere by enhancing quality product offerings and organizing various "film+" activities to stimulate viewing enthusiasm [3] Group 2: Financial Empowerment - A strategic cooperation agreement has been signed between the Guangdong Film Bureau and China Construction Bank to provide comprehensive financial support for various aspects of the film industry, including production, distribution, and infrastructure [6] - The collaboration will also focus on enhancing film consumption through subsidies, payment facilitation, and co-branded services [6] Group 3: Supply Enrichment - The Guangdong film industry will introduce the "Guangdong Art Film Exhibition: Asia-Pacific Film Special Exhibition" in 2026, alongside promoting local films through various marketing strategies [7] - Efforts will be made to attract more popular films for premieres and events in Guangdong, enhancing the overall film atmosphere [7] Group 4: Ecosystem Foundation - The signing of multiple cooperation agreements lays a foundation for cross-border collaboration and integration within the film industry [9] - A framework agreement has been established to form the "Guangdong-Hong Kong-Macao Greater Bay Area Film Shooting Service Alliance," facilitating cross-border filming and project investment [9] - A joint training program for young filmmakers in the Greater Bay Area has been initiated to cultivate talent with creative potential and market awareness [9] - International cooperation agreements have been signed to foster film cultural exchanges and collaborations between Guangdong and foreign film authorities [9]
“电影+”带动综合消费创新高 “票根经济”引领全城电影嘉年华热潮
Yang Shi Wang· 2025-04-27 03:50
北京市委宣传部副部长、北京市电影局局长霍志静称:"今年北影节最大的亮点就是,我们在国家电影局和总台推出的中国电影消费年的 框架下率先举办了北京电影生活节,把电影和电影节的元素向全市去扩展和延伸,来撬动'票根经济'。一张电影票不但可以看电影,还可以在 很多场景去使用和消费,让大家来充分感受电影的乐趣和电影的文化,来打造一场全城电影嘉年华。" 据了解,本届北京国际电影节以"新质光影·美美与共"为主题,主竞赛单元"天坛奖"共收到来自103个国家和地区的1794部长片报名,较去 年增长18.9%。报名的国家和地区的数量再创纪录,国外报名影片1608部,比例接近90%,类型丰富、主题多元。 除了佳作不断涌现,今年北影节还创新推出了北京电影生活节,全市30多个商圈、1100多个商户参与。在郎园station,餐厅推出"电影主 题套餐",形成了"电影+美食"双重消费热潮。在798园区,游客持电影票根可以在园区百余家商户享受优惠折扣,覆盖展览、文创、餐饮等多 元业态。北影节期间,电影与商家联动吸引客流超3000万人次,带动综合消费创新高,实现销售额超110亿元。 央视网消息:4月26日晚上,为期9天的第十五届北京国际电影节落 ...