夜幕降临，锦江两岸光影交织。"开船啦！"在船夫悠长的吆喝声中，一艘古色古香的乌篷船从四川成都 东门码头缓缓驶出，精彩纷呈的灯光秀在两岸徐徐展开。 成都"夜游锦江"项目是四川文旅融合发展的一个缩影。近年来，当地深挖历史文化资源，不断丰富场景 业态，"蜀里安逸"消费品牌加快构建，文旅消费潜力不断释放。2025年国庆、中秋假期，四川文旅市场 共接待游客4734.15万人次，实现旅游消费总额384.01亿元，分别同比增长8.32%、6.53%。 亮眼成绩单的背后，四川文旅市场正发生哪些新的变化？文化与旅游的"双向奔赴"又是如何演绎的？在 巴山蜀水间，记者探寻当地"以文塑旅、以旅彰文"推进文旅深度融合的三重密码。 如何以文化吸引流量？密码在活化历史文化资源，打造消费新场景。 来四川怎能不去三星堆！《哪吒之魔童闹海》爆火，电影中的"结界兽"形象原型就取自三星堆出土文 物，这也引发了三星堆打卡热潮。打开"考古盲盒"，体验亲手"挖"出文物手办；黄金面具、青铜大立人 等"走出"展柜，变成精美可爱的挂件和玩偶……三星堆博物馆的文创商店里，数千款文创产品让游客目 不暇接。 通过将"三线建设"记忆与当代青年社交需求深度融合，老丝厂变 ...

Group 1 - The core viewpoint of the article highlights the company's efforts in enhancing its service capabilities and reducing costs through the implementation of smart tourism technologies, including the "mountain climbing device," AI travel assistants, and drone transportation, which are expected to improve the traditional mountain tourism experience [1] - The renovation of Beihai Hotel is progressing rapidly and is expected to be completed by September 2025, which will enhance the accommodation capacity at the mountain top and stimulate the recovery of the hotel sector [1] - The company has adjusted its earnings forecasts for 2025-2026 due to pressure on ticket prices and a slowdown in hotel renovation progress, with projected EPS for 2025-2027 being 0.52, 0.56, and 0.59 yuan respectively, down from previous forecasts of 0.72 and 0.76 yuan for 2025 and 2026 [1]