Global Market Overview - The global hiking shoe market is experiencing steady growth, driven by increasing health awareness and the popularity of outdoor activities. The market size is projected to reach $20.94 billion by 2025 and $26.73 billion by 2033, with a compound annual growth rate (CAGR) of approximately 3.1% during the forecast period [1]. North America Market - North America is currently the largest regional market, accounting for 40% of the global market share. The U.S. is the primary market, with a projected market size of $6.12 billion in 2024, expected to grow to $8.63 billion by 2033, reflecting a CAGR of about 3.9%, which is higher than the North American average growth rate [1]. - The extensive outdoor culture in North America, particularly in the U.S. and Canada, is a key driver of market growth, with hiking, trekking, and camping becoming integral to the lifestyle of the middle and high-income groups [1]. Europe Market - The European hiking shoe market is projected to reach approximately $5.94 billion in 2024, representing 30% of the global market share. The market is driven by a strong outdoor culture, especially in countries like Germany, Switzerland, and Austria, where hiking is considered an important part of family leisure and health [3]. - European consumers have higher demands for product performance and sustainability, favoring brands that use renewable materials and have transparent carbon footprints [3]. Asia-Pacific Market - The Asia-Pacific region, while only holding a 23% share of the global hiking shoe market, is the fastest-growing regional market. The market size is expected to reach approximately $4.67 billion in 2024 and grow to $6.79 billion by 2031, with a CAGR of about 5.5% [3]. - The rapid growth of the urban middle class, increased health awareness, and the popularity of "light outdoor" lifestyles are the main drivers of market growth in this region. Consumers prioritize shoe aesthetics, comfort, and brand social attributes, particularly among younger demographics [3]. Latin America Market - Latin America accounts for only 5% of the global hiking shoe market, but its future growth potential is significant due to economic stabilization, increased urbanization, and a rise in outdoor tourism activities. Consumers in this region are price-sensitive but are also raising their expectations for functionality and comfort in hiking shoes [4]. Consumer Trends - Functionality and Comfort: Approximately 70% of consumers globally prioritize comfort and functionality in hiking shoes, especially for prolonged outdoor activities and extreme environments [6]. - Sustainability and Environmental Awareness: In Europe and North America, sustainability is a crucial factor in consumer choices, with about 60% of European consumers and 50% of North American consumers considering sustainable practices when selecting hiking shoes [6]. - Fashion and Design: Hiking shoes are increasingly viewed as fashion items, particularly in the Asia-Pacific region, where consumers demand higher aesthetic standards. The "Gorpcore" trend is particularly popular among young people in Asia [6]. - Price and Value: While high-end brands dominate the market, consumers are becoming more price-sensitive, especially in emerging markets like Asia and Latin America, where about 45% of Asian consumers prioritize value for money when purchasing hiking shoes [7]. - Specialization: As outdoor activities become more specialized, consumers are seeking shoes tailored for specific activities like climbing and trekking, prompting brands to innovate in technical performance and design [7]. Challenges in Market Expansion - Cultural Differences and Consumer Preferences: There are significant differences in consumer preferences across regions, necessitating tailored products that align with local climates, hiking habits, and trends [9]. - Environmental Regulations and Sustainability: Stricter environmental regulations in various countries, particularly in Europe, impose higher standards for product recyclability and production processes, impacting manufacturing practices [9]. - Brand Recognition and Market Competition: In emerging markets, 68% of consumers tend to trust local or established international brands, presenting challenges for new brands that require time to build recognition and competitive advantages [9].

抱怨环境没有用，品牌经营者们不妨静下心来思考，如何从品牌企业自身出发来努力摆脱卷的状态。我们在这里提供一些思考角度。 一、"卷"的本质：供过于求&供给同质化 商业范畴的"卷"本质上就是供给侧的过度竞争。那是什么因素造成了这种现象？我们认为原因主要有两点： 这两年，"卷"依然是消费品领域的主旋律，而且"卷"的程度似乎还在不断加深——相比前几年还在卷增长，这两年许多行业已经进展到卷生存的地步；包 括卷起来的范围也不像前几年，还主要集中在美妆护肤、食品饮料等主流大品类赛道，这两年连一些原本不起眼的细分小品类赛道，都开始渐渐挤满了 人。 这种卷还体现在品牌在与平台博弈之中的弱势，正如我们在《品牌为何卷？拆解品牌VS平台的博弈》一文中所分析的，作为供给端的品牌在需求增长缓 慢且交易、曝光都依赖于少数平台时，品牌就不得不遵照这些平台的游戏规则行事。 一方面是数量层面的供过于求，这很好理解，僧多粥少必然引发供给侧的竞争。供需关系永远是经济运行最底层的因素，也是相对宏观的因素，很难被个 体逆转。比如家居家电、燃油车、服装等许多品类已经进入需求滞涨的情况，供给侧的激烈竞争就难以避免。 另一方面是供给侧自身的同质化，这一点往往在 ...

以下文章来源于东四十条资本 ，作者曹玮钰 东四十条资本 . 聚焦股权投资行业人物、事件、数据、研究、政策解读，提供专业视角和深度洞见 | 创投圈有趣的灵魂 将投中网设为"星标⭐"，第一时间收获最新推送 有44年历史的Jack Wolfskin（狼爪），户外圈的老面孔了。 近年企业做CVC，做收购已经形成了一股风气。 作者丨 曹玮钰 来源丨 东四十条资本 44年的全球户外老品牌Jack Wolfskin（狼爪），正在经历第四次卖身。 近日，安踏集团宣布以2.9亿美元 （折合人民币21亿）从全球最大的高尔夫球杆制造商卡拉威（Callaway）母公司Topgolf Callaway 手中，全资收购 德国户外品牌Jack Wolfskin（狼爪）。交易预计于2025年第二季度末或第三季度初完成。 这一收购依然引发了不小的市场关注，但这只是安踏这些年对跨国品牌"买买买"的其中一步棋罢了。与5年前震惊业界的46亿欧元对亚玛芬体育的世纪 收购相比，2.9亿美元的小交易显得划算且轻车熟路。 对于一家已经卖身三次的老品牌，值得期待的反而是这家"老户外"接下来在安踏的"魔改"下会焕发出怎样的生机，毕竟安踏已经对狼爪抛出了"大众户 ...