2025.07. 14 此外，夏季时令水果哈密瓜售价也明显上扬，7月11日每个售价达10076韩元（约合52.3元人民 币），同比增长21.7%；白桃每盒（10个装）售23097韩元（约合120.1元人民币），同比上涨10.3%。韩 国传统"三伏天"期间需求旺盛的鸡肉每公斤6070韩元（约合31.6元人民币），价格比过去一个月上涨 11%。 微信编辑 | 夏木 推荐阅读 Labubu韩国门店大排长龙，警察出动维护秩序！泡泡玛特决定：中止韩国线下销售 本文字数：393，阅读时长大约1分钟 据环球时报援引外媒报道，韩国近日因异常高温发生"热通胀"（Heatflation），导致农产品价格大 幅上涨。尤其是西瓜和大白菜，一个西瓜平均价格逼近3万韩元（约合156元人民币），而一棵大白菜平均 零售价为4309韩元（约合22.4元人民币）。 韩国农水产食品流通公社（aT）13日称，仅在7月4日至11日的一周内，西瓜价格就飙升了22.5%。 大白菜售价较一周前的3381韩元上涨了27.4%。高原夏季作物萝卜则在一周内上涨15.8%。 ...

饮料行业的激烈竞争导致的发展变化，充满了挑战和不确定性。加入维他奶后一年，中国内地行政总裁王栋在交出了一份满意的财报答卷。日前，他在维他 奶东莞工厂，接受了包括羊城晚报在内的媒体采访，并畅谈了在维他奶工作一年以来对行业的观察和思考。这也是他在任职维他奶中国内地行政总裁以来， 首次接受媒体采访。 "鸭屎香柠檬茶对于维他奶来讲也是迈出了一大步。这是基于我们对于市场和消费者，特别是年轻一代消费者的深刻认知和理解所开发的产品，所以在市场 上收获了很好的反响。我相信大家品尝这款产品之后都会理解到我刚谈到的关于产品配方设计的考量。"他表示，除柠檬茶外，维他奶产品线也会开展多项 推广活动，希望借助新品带动豆奶品类的发展。他表示，今年新上市的白桃味果味奶正是基于这一思路。 东莞工厂是维他奶在中国内地的旗舰生产基地，兼具产能规模、智能制造、环保可持续三大优势，在集团全球供应链中占据核心地位。这家工厂也支持着维 他奶的新品研发，如去年以来在市场上表现亮眼的鸭屎香柠檬茶、白桃味豆奶等产品。维他奶中国内地总部（位于广州南沙）依托东莞工厂调配产能，优化 全国及全球分销网络。 不卷价格，参与主流竞争 上个月发布的维他奶最新财报显示，维他 ...

Core Insights - The article highlights the emergence of niche creators on Douyin, breaking the dominance of traditional top accounts, and reflects a shift in user preferences towards more targeted content [1][2]. Music Sector - @田一名爱唱歌 has become the top creator in the music category for May, gaining significant attention through collaborations and unique content that resonates with younger audiences [3][10]. - The collaboration with甲亢哥 resulted in over 295 million likes on Douyin and 1 million views on Bilibili, showcasing the viral potential of cross-genre partnerships [3][10]. - The success of @田一名爱唱歌 indicates a trend where "non-professional" personas are more relatable, and cross-industry collaborations are key to expanding reach [10]. Agriculture Sector - @桃溪兄弟 ranked second in the agriculture category, demonstrating the enduring appeal of rural themes and lifestyle content [11][20]. - Their content, which focuses on rural life and local cuisine, has garnered over a million likes on just three videos in May, indicating strong audience engagement [17][20]. - The creators' approach aligns with national policies aimed at rural revitalization, suggesting potential for commercial partnerships in local agriculture and tourism [20][22]. Food Sector - @小小小海星, the runner-up in the food category, emphasizes emotional connections through her content, which includes cooking for friends and community service [23][30]. - With 9.446 million followers, her videos focus on quality and creativity, reflecting a growing consumer demand for healthy and fresh food options [28][30]. - The creator's involvement in community initiatives positions her as a cultural ambassador, enhancing her influence beyond individual content [30][32]. Overall Industry Trends - The May rankings reveal a transformation in Douyin's content ecosystem, with user demand shifting from broad entertainment to precise, niche interests [31][32]. - Enhanced algorithmic support for niche content has improved visibility for quality creators, fostering a more engaged audience [31]. - Creators are increasingly adopting a value-driven approach, focusing on cultural and social impact alongside commercial success [31][32].

长沙晚报全媒体记者 陈星源 "终于降价了，高低要来尝尝咸淡！"在手机上刷到星巴克降价的消息，上班族王女士立马下了一单。这 正是无数咖啡爱好者最近讨论的话题：6月10日起，高端咖啡品牌代表星巴克，旗下的三大王牌品类"星 冰乐""冰摇茶""茶拿铁"共计数十款产品集体推出全新夏日"心动价"。以大杯产品为例，平均价格降幅 为5元左右，最低价为23元。 像王女士这样通过外卖平台购买的消费者，还能收获多一分惊喜——随着红黄蓝"三色"大军的"外卖大 战"持续升级，叠加各路补贴后，高端咖啡品牌的价格不再"高冷"，最低仅需10余元。高端品牌主动放 下"咖位"背后有着怎样的考量？消费者对此是否买账？记者展开了探究。 想喝一杯平价的高端咖啡？手机外卖是好渠道。在淘宝闪购、京东秒送、美团外卖等平台上，星巴克门 店页面均设置了折扣、特价商品专区，多款产品加入折扣行列，最低降至10元区间。例如在淘宝闪购平 台上，一款名为"白桃气泡美式（大杯）"的饮品券后11.2元即可拿下，而其官方小程序上的原价为36 元，降价幅度接近70%。 除星巴克外，其他高端咖啡品牌的外卖价格也有不同程度降低。记者统计发现，以一杯美式咖啡为例， COSTA、M S ...

Group 1 - The generational shift in the consumer market is reshaping the survival logic of traditional categories, with Vitasoy's launch of White Peach Soy Milk responding to this trend by transforming traditional soy milk into a youthful consumer product [1] - Vitasoy's core advantage lies in the dual value of "nutrition + emotion," combining the recognized plant protein attributes of soy milk with the introduction of the white peach flavor, catering to the preferences of the younger generation [3] - The launch of White Peach Soy Milk marks Vitasoy's upgrade from a single nutritional carrier to a composite product, expanding its product line and appealing to a broader consumer base beyond traditional breakfast scenarios [3] Group 2 - To support the launch of White Peach Soy Milk, Vitasoy organized a marketing campaign that integrated the product into everyday leisure scenarios, effectively targeting the student demographic in Guangzhou [4] - The strategy of combining offline leisure scenarios with purchasing behavior enhances consumer experience and strengthens the brand's connection with younger consumers [4] - The success of Vitasoy's White Peach Soy Milk demonstrates the potential for rejuvenating traditional categories by merging nutritional needs with emotional value, indicating a significant direction for the future of the food and beverage industry [4]

这是新消费智库第 2 6 4 0 期文章 新消费导读 1. 唯怡推出夏季限定新品 2. 奈雪的茶上新超能牛油果奶昔 3. 星巴克上新两款五月天联名新品 4. 柠季旗下咖啡品牌 RUU COFFEE 开放加盟 5. 宾堡宣布管乐为宾堡多菲角品牌代言人 6. 迪卡侬拟售中国业务 30% 的股权 7. 万豪集团收购荷兰酒店品牌 c i t i zenM 8. 东方树叶推出陈皮白茶新品 9. 甜啦啦推出青梅爽爽桶 10. 奥利奥首推巧克力椒盐脆饼口味 11. 白象上新春晚同款干脆面 12. 参半进军洗护赛道 13. Off&Rel a x 官宣品牌大使蒋欣 . . . . . . 一周新品 1. 唯怡推出夏季限定新品 近日，唯怡品牌推出夏季限定新品薄荷爽乳酸菌饮料，主打清爽解腻的饮用体验。该产品以薄荷风味搭配乳酸菌发酵，口感清凉酸甜，适合佐 餐饮用，具有解辣解腻的效果。 （食业头条） 2. 奈雪的茶上新超能牛油果奶昔 图片来源：腾讯公共图库 奈雪的茶上新超能牛油果酸奶昔。新品采用牛油果、香水椰融入酸奶，搭配奇亚籽、燕麦爆珠制作而成，口感醇香浓郁，口感丰富。 （ 食 安 时代 ） 3. 利郎与设计师品牌 PRONOUN ...

Core Insights - The focus of discussions around overseas business for consumer brands has shifted from product and channel strategies to user demographics and team organization [1] - Successful overseas expansion requires understanding local mainstream markets and building culturally empathetic teams [1][11] - Companies should adopt a long-term perspective on overseas business, akin to planting fruit trees rather than vegetables, emphasizing sustainable growth [1] Group 1: Market Entry Strategies - New brands entering overseas markets are increasingly collaborating to expand their category presence [2] - Popular tea brands like Bawang Chaji and Jasmine Milk Tea have opened stores in Los Angeles, indicating a trend of clustering in high-traffic areas [2] - The selection of store locations is critical, as evidenced by the high rental prices in areas with multiple competing tea brands [2] Group 2: Challenges and Adaptations - Some tea brands have faced closures in markets like the UK and Australia due to poor site selection and internal management issues [3] - Companies must recognize that beverage categories may not be the primary market driver; understanding local consumer needs is essential [3] - Fly By Jing has successfully penetrated the U.S. market by diversifying its product applications beyond traditional uses [3][4] Group 3: Cultural Integration and Team Dynamics - Companies like Yili emphasize the importance of local market research and adapting products to meet local tastes [7] - The integration of cross-cultural teams poses challenges, as seen in the experiences of Yili and Dongpeng [8] - Dongpeng's strategy involves a mix of local and Chinese employees to enhance operational effectiveness in overseas markets [8] Group 4: Logistics and Supply Chain Management - Companies are adapting their logistics strategies to minimize losses during transportation, as demonstrated by Yuanqi Forest's testing of shipping methods [9] - Dingdong Maicai focuses on providing fresh produce solutions in overseas markets, leveraging local partnerships for efficient distribution [6] Group 5: Long-term Vision and Cultural Sensitivity - Companies are advised to maintain a zero-based mindset when entering new markets, avoiding reliance on past successes [10][11] - The importance of cultural empathy in team dynamics is highlighted, as companies must respect and integrate diverse cultural backgrounds [13] - Successful overseas operations require a balance of risk-taking and cautious management, fostering an environment where diverse talents can thrive [13]

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