Investment Rating - The report maintains a "Buy" rating for Tianhong Co., Ltd. [2] Core Views - The company is undergoing a transformation with three major business formats and is leveraging AI to enhance its digital transformation [2][6] - The company reported a slight decline in revenue for the first half of 2025, but is optimistic about future growth driven by business optimization and digital capabilities [6][7] - The company is focusing on upgrading its core business formats and accelerating the integration of AI and retail technology [7] Financial Data and Earnings Forecast - Total revenue for 2025 is estimated at 11,934 million yuan, with a year-on-year growth rate of 1.3% [6] - The net profit attributable to the parent company is projected to be 132 million yuan for 2025, reflecting a significant increase of 72.0% year-on-year [6] - The company’s gross margin is expected to improve slightly to 37.0% in 2025 [6] - The company’s return on equity (ROE) is forecasted to be 3.2% in 2025, increasing to 4.5% by 2027 [6] Business Operations - As of the first half of 2025, the company operates 46 shopping centers, 58 department stores, and 106 supermarkets, with ongoing efforts to optimize and upgrade its store network [7] - The company has seen a significant increase in online sales and digital services, with a gross merchandise volume (GMV) of 27.1 billion yuan for online goods and services [7] - The company’s digital membership has grown to over 53 million, with an 8.5% year-on-year increase [7]

Core Viewpoint - The company reported its Q1 2025 earnings, showing a slight decline in revenue but an increase in net profit, indicating improved profitability despite short-term revenue pressure [1]. Group 1: Financial Performance - Q1 2025 revenue was 3.267 billion yuan, a year-on-year decrease of 2.18% [1]. - Net profit attributable to shareholders was 151 million yuan, an increase of 1.22% year-on-year [1]. - Non-recurring net profit reached 134 million yuan, up 6.20% year-on-year [1]. - Gross margin for Q1 2025 was 36.25%, a decrease of 0.70 percentage points year-on-year [3]. Group 2: Operational Metrics - The company operated 46 shopping centers, 59 department stores, and 108 supermarkets across 35 cities in 7 provinces, totaling over 4.83 million square meters [1]. - Comparable store revenue was 930.4 million yuan, with new store revenue at 30.7 million yuan, showing a year-on-year decline of 2.83% for comparable stores [2]. - The rental rates for shopping centers and department stores were 92.37% and 91.87%, respectively, with sales per square meter at 1,122 yuan and 1,250 yuan [2]. Group 3: Strategic Initiatives - The company is focusing on digital transformation, with over 48 million digital members and online sales exceeding 5.7 billion yuan [4]. - The introduction of AI technologies, including the self-developed AI model, aims to enhance operational efficiency and customer interaction [4]. - The company achieved a 30.5% year-on-year increase in revenue from digital services, positioning it as a long-term growth driver [4]. Group 4: Cost Management - The company maintained a stable expense control strategy, achieving a period expense ratio of 31.12%, an increase of 0.03 percentage points year-on-year [3]. - Sales expense ratio was 27.53%, management expense ratio was 2.67%, financial expense ratio was 0.17%, and R&D expense ratio was 0.74% [3].

Group 1: Company Performance Overview - In Q1 2025, overall customer traffic increased by 13.8%, while revenue decreased by 2.18% year-on-year [1] - Shopping centers showed a revenue growth of 2.8% year-on-year, while department store revenue declined by nearly 9% [1] - Supermarket revenue decreased by 2.2%, but the decline was less significant, with a comparable store gross margin increasing by 0.7 percentage points [1] - Total expenses decreased by 2% year-on-year in Q1 2025, following a 5% reduction in total expenses for 2024 [1] Group 2: SP@CE3.0 Brand Upgrade - The SP@CE3.0 brand was launched on September 6, 2024, in Shenzhen, featuring nine lifestyle theme pavilions and a full warehouse fulfillment center [2] - The proportion of fresh and cooked food increased to 45%, while packaged food and daily necessities saw a decline [2] - Daily average customer transaction volume increased by 42% from September to December 2024, and by approximately 38% in Q1 2025 [2] - Plans for 2025 include standardizing and modifying 5 stores and partially adjusting 18 stores to enhance the SP@CE3.0 brand [2] Group 3: Transformation Directions for Shopping Centers and Department Stores - Shopping centers aim to create influential benchmark stores through product innovation, space design, and scenario operations [3] - The focus for department stores will be on urban center stores catering to upgraded consumption needs and community stores emphasizing quality-price retail [3] - Plans include opening 2 new shopping centers in Changsha and Meizhou in 2025 [4] Group 4: Development of Lingzhi Digital Technology - Lingzhi Digital Technology developed the "Bailing Bird" AI model in 2024, with continued investment in AI and algorithm research [5] - The AI model enhances customer experience and operational efficiency, contributing to a 30.5% year-on-year revenue growth in Q1 2025 [5] - The revenue increase is primarily driven by the growth of the "Xiao Huer" flexible labor platform, which integrates gig work, recruitment management, and intelligent scheduling [5] Group 5: Cash Flow and Financial Management - The decline in net cash flow from operating activities in Q1 2025 was attributed to reduced cash receipts from sales and timing issues with supplier payments [7]