皮肤学级护肤品

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预见2025:《2025年中国功能性护肤品行业全景图谱》(附市场现状、竞争格局和发展趋势等)
Qian Zhan Wang· 2025-08-08 02:08
Core Insights - The functional skincare industry in China is experiencing a rise of domestic brands, with a focus on products that address specific skin issues and provide therapeutic benefits [1][8] - The market size for functional skincare products is projected to exceed 480 billion yuan by 2024, driven by increasing consumer demand for safety and efficacy [25][31] Industry Overview - Functional skincare products are defined as cosmetics or medical devices that target specific skin problems and possess pharmacological effects [1] - The industry is currently in a phase of domestic brand emergence, with significant growth in market share for local brands like Winona and Huaxi Biological [8] Industry Chain Analysis - The functional skincare industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream sales channels [4][6] - Key raw materials include collagen, hyaluronic acid, and peptides, while packaging materials range from paper to glass [4] Market Development History - The industry has gone through three stages: initiation (1998-2008), transformation (2009-2014), and the current rise of domestic brands (2015-present) [8] - The entry of brands like Vichy and Avene marked the beginning of the functional skincare market in China [8] Policy Background - The industry is governed by regulations applicable to both cosmetics and medical devices, focusing on efficacy claims and labeling management [11][13] Current Market Status - The market is characterized by three main segments: dermatological skincare, high-efficacy skincare, and medical-grade skincare [14] - Consumers are increasingly focused on product efficacy, safety, and ingredient transparency, particularly for sensitive skin [15][16] Sales Channels - Online sales channels dominate the market, with companies like Proya achieving significant revenue from e-commerce [20] - The sales strategy often includes a combination of online and offline channels to maximize reach [19] Profitability - The gross profit margins for most listed companies in the functional skincare sector exceed 70%, with some companies like Jinbo Biological reaching 92.02% due to their focus on medical devices [24] Market Size and Growth - The functional skincare market in China has grown from 10.25 billion yuan in 2017 to an estimated 48.743 billion yuan in 2024 [25][28] - The market is expected to reach 86 billion yuan by 2030, with a compound annual growth rate of approximately 9.0% [33] Competitive Landscape - The competitive landscape is led by companies like Betaini, which holds an 11.71% market share, followed by Huaxi Biological and others [31] - The industry is concentrated in coastal regions, particularly Shanghai and Guangdong [28] Future Trends - The penetration rate of functional skincare products is expected to increase, with a focus on product innovation and medical endorsements [35] - The industry is likely to see intensified competition as consumer preferences evolve towards more personalized and effective solutions [33]
研判2025!中国皮肤学级护肤品行业市场政策、产业链图谱、发展现状及发展趋势分析:18-35岁的年轻女性为核心消费人群[图]
Chan Ye Xin Xi Wang· 2025-07-01 01:23
Core Viewpoint - The demand for dermatological skincare products in China is rapidly increasing due to rising consumer health awareness and income levels, with the market expected to reach 22.528 billion yuan in 2024, reflecting a year-on-year growth of 21.13% [1][12]. Overview - Dermatological skincare products are developed based on dermatology and skin structure, aimed at addressing specific skin issues. They are characterized by simplified ingredients, higher safety, and clearer efficacy compared to regular skincare products [2][3]. Market Policy - The Chinese government has implemented a series of regulations to enhance the development of the cosmetics industry, including dermatological skincare products, promoting standardization and high-quality growth [5][6]. Industry Chain - The upstream of the dermatological skincare industry includes suppliers of active ingredients, moisturizers, oils, plant extracts, and production equipment. The downstream consists of hospitals, pharmacies, supermarkets, beauty salons, brand counters, and e-commerce platforms [7][10]. Development Status - The market for dermatological skincare products is experiencing exponential growth, driven by increasing skin issues among consumers and a shift towards scientific skincare. Despite rapid development, the market penetration in China remains low compared to mature overseas markets, indicating significant future growth potential [1][12]. Competitive Landscape - The dermatological skincare market in China is becoming increasingly competitive, with numerous companies entering the space. Key players include Peirfaer (Shanghai) Cosmetics Trading Co., L'Oréal (China) Co., Shenzhen Haichuang Biotechnology Co., and others [14][16]. Representative Company Analysis - Yunnan Betaini Biotechnology Group Co., established in 2010, focuses on skin health and has gained recognition for its "Winona" brand, achieving a revenue of 5.736 billion yuan in 2024, with skincare products accounting for 83.70% of total revenue [16]. - Beijing Andeputai Medical Technology Co., founded in 2010, specializes in solutions for problematic skin and integrates global resources for medical research and product development [18]. Development Trends - The trend of "minimalist skincare" is emerging, with consumers favoring simplified formulations. Additionally, domestic brands are leveraging cross-border e-commerce to expand internationally, supported by capital mergers to enhance global competitiveness [21].