今天分享的是：2025年第五届CHWE出海网全球跨境电商展观展手册 报告共计：40页 第五届CHWE全球跨境电商展深圳启幕：链接全球供应链，解锁出海新机遇 9月6日至8日，第五届CHWE出海网全球跨境电商展（深圳）在深圳福田会展中心盛大开幕。作为中国跨境电商贸易领域的标杆展会，本届展会以"让跨境出 海更容易"为核心宗旨，打造了B2C+B2小B+DTC+DTB多元生态，不仅为中国优质供应链与全球消费需求搭建了高效对接桥梁，更成为跨境电商行业洞察趋 势、寻求合作的重要平台。 从规模来看，本届展会延续了往届的高规格，单场展览面积超10万平方米，汇聚了1500余家参展企业，涵盖15+跨境热门品类及全国100+产业带爆品，吸引 了全球2万+优质源头工厂参与。展会现场划分出家居日用百货、婴童玩具潮玩、鞋服箱包配饰、礼品节庆文具、美妆个护健康、热销综合品类及跨境服务 生态专区等多个特色展区，满足不同领域采购商与从业者的需求。其中，家居日用百货展区尤为亮眼，云南盖瑞花卉的永生花礼品、江门市嘉伊家实业的硅 胶厨具、深圳市康豪科技的记忆棉家居用品等产品，凭借新颖设计与高性价比，成为现场关注焦点；婴童玩具潮玩展区则聚集了汕头市灵鼠 ...

Core Points - The second "Battlefield Qionghua - Red Women's Army" cultural and creative design competition has successfully selected 28 award-winning works from over a thousand entries, aiming to integrate red culture into modern life [1][2] - The competition received a total of 1,442 entries, marking a 26.5% increase compared to the previous edition, showcasing a diverse range of categories from traditional crafts to modern digital creative products [2] Group 1 - The theme of the competition is "Creative Activation of Red Culture and Innovative Inheritance of Red Gene," focusing on promoting the integration of cultural creative design with red culture [1][2] - The competition featured works that creatively incorporated elements of the Red Women's Army, such as military symbols and iconic imagery, into various products like pastries and toys, reflecting contemporary societal values [2] Group 2 - The expert review committee evaluated the entries based on design concept, cultural significance, and market potential, concluding that the overall quality of submissions was high and innovative [2] - The event is organized by the Hainan Provincial Party Committee Propaganda Department and supported by various cultural and creative institutions, highlighting the collaborative effort in promoting red culture [2]

Core Viewpoint - China's foreign trade is a crucial component of its open economy and plays a key role in facilitating domestic and international dual circulation, with a total import and export volume reaching 43.8 trillion yuan in 2024, marking a historical high and maintaining its position as the world's largest goods trader for eight consecutive years [1] Group 1: Market Expansion and New Opportunities - Star Refrigeration achieved a "nine consecutive increases" in exports, growing from $30 million to nearly $200 million, by consolidating traditional markets and accelerating expansion into the "Belt and Road" markets, particularly in Southeast Asia [2] - The company has established a production base in Thailand, with an annual capacity of 80,000 units, primarily targeting the Southeast Asian market [2] - The expansion into new markets and the establishment of smart factories have significantly improved production capacity and efficiency [2] Group 2: New Trade Models and Digital Transformation - The online exhibition model adopted by Litian Toys allows overseas buyers to place orders anytime, showcasing over 300,000 toy products [4] - The introduction of AI products in Yiwu International Trade City has enhanced product visibility and accessibility for foreign buyers [5] - New trade models, including cross-border e-commerce and live streaming sales, are becoming vital forces driving China's foreign trade growth [5] Group 3: Innovation and Product Development - Ecovacs Robotics has seen high demand for its smart lawn mowers, with 40% of its products exported, emphasizing the importance of continuous innovation to remain competitive in the global market [6][7] - Companies are focusing on high-tech, high-value-added products, with electric vehicles, 3D printers, and industrial robots gaining traction in international markets [7] Group 4: Brand Development and Market Penetration - Sen Dic Sports has transitioned from a traditional OEM to a multinational brand, exporting to over 60 countries and employing more than 3,000 people [8] - The company has developed six proprietary brands and collaborates with international sports brands to enhance its market presence [9] - The rise of domestic brands in international markets is evident, with self-owned brand exports increasing to 21.8% of total exports in 2024 [10] Group 5: Policy Support and Trade Facilitation - Hongfujin Precision Electronics has benefited from innovative customs policies, reducing clearance times significantly and achieving a 30% year-on-year increase in import and export volume [11] - Various policy measures have been implemented to support foreign trade stability, including simplifying import and export processes and expanding export credit insurance [12] - Despite external challenges, China's foreign trade demonstrates resilience and potential for growth through innovation and adaptation [12]