今天分享的是：2025年第五届CHWE出海网全球跨境电商展观展手册 报告共计：40页 第五届CHWE全球跨境电商展深圳启幕：链接全球供应链，解锁出海新机遇 9月6日至8日，第五届CHWE出海网全球跨境电商展（深圳）在深圳福田会展中心盛大开幕。作为中国跨境电商贸易领域的标杆展会，本届展会以"让跨境出 海更容易"为核心宗旨，打造了B2C+B2小B+DTC+DTB多元生态，不仅为中国优质供应链与全球消费需求搭建了高效对接桥梁，更成为跨境电商行业洞察趋 势、寻求合作的重要平台。 从规模来看，本届展会延续了往届的高规格，单场展览面积超10万平方米，汇聚了1500余家参展企业，涵盖15+跨境热门品类及全国100+产业带爆品，吸引 了全球2万+优质源头工厂参与。展会现场划分出家居日用百货、婴童玩具潮玩、鞋服箱包配饰、礼品节庆文具、美妆个护健康、热销综合品类及跨境服务 生态专区等多个特色展区，满足不同领域采购商与从业者的需求。其中，家居日用百货展区尤为亮眼，云南盖瑞花卉的永生花礼品、江门市嘉伊家实业的硅 胶厨具、深圳市康豪科技的记忆棉家居用品等产品，凭借新颖设计与高性价比，成为现场关注焦点；婴童玩具潮玩展区则聚集了汕头市灵鼠 ...

来源：21世纪商业评论 潮汕创二 代陈创煌， 招揽人才振兴家业。 以下文章来源于21世纪商业评论 ，作者王睿 蔡婷 21世纪商业评论 . 《21世纪商业评论》敏感于一切商业新知、商业产品、商业模式和商业英雄，敏感于新公司的新玩意、 老公司的新改造、旧话题的新表达、老商业的新颠覆，为您提供最新鲜实用的商业养分。 收拢资源，聚焦主业。 撰文：王睿 蔡婷 来 「 黑马·消费崛起精选课 」， 向中日消费冠军学习产品创新和品牌出海。 扫码咨询报名 9月16日，其主持召开股东大会，审议通过星辉娱乐第一个员工持股计划。 据计划，6位高管和53名核心骨干，能以2.9元/股的价格，购入257万股。对比 当日 收盘 价，这相当于打了4折。 "我们希望借此激励员工，使其更好地为主营业务做贡献，并增加员工跟公司的粘性。"星辉娱 乐证券部回复《21CBR》记者。 陈创煌掌管星辉已有三年，其动作频频，收拢战线，准备卖出一家120年的西甲俱乐部。 这位年轻掌门人，将资源投向玩具和游戏业务，开始收获成果，星辉娱乐联营公司云图动漫， 制作的《剑来2》动漫作品，与腾讯合作，预约量已超500万。 此事也点燃市场热情，星辉娱乐一度连日大涨，至18日 ...

Core Viewpoint - The article discusses the impact of the recent suspension of tariffs between China and the U.S. on the foreign trade industry, highlighting the uncertainty and adjustments made by businesses in response to changing trade policies [5][11]. Group 1: Tariff Suspension and Its Effects - On August 12, a 90-day suspension of a 24% tariff was announced, while a remaining 10% tariff and an additional 20% tariff on certain products remain in effect, resulting in a total of 30% tariffs on Chinese exports to the U.S. [5][11]. - The initial announcement of "reciprocal tariffs" in April caused significant disruptions in trade, with tariffs on some products exceeding 100%, leading many businesses to halt production [5][11]. Group 2: Changes in Business Operations - August is typically a busy season for foreign trade operators, but this year, many businesses are ending their busy season earlier due to the uncertainty surrounding tariffs [15][19]. - Companies have reported an increase in workload, with some factories experiencing a 20% increase in production to meet urgent orders before the tariff deadline [19][20]. Group 3: Market Dynamics and Trade Behavior - Despite a brief surge in shipping demand, the overall shipping rates did not rise as expected, indicating a cautious approach from both suppliers and buyers [22][24]. - Many Chinese suppliers are opting for smaller, more frequent shipments to manage risks associated with tariffs, reflecting a shift in trade behavior [25][26]. Group 4: Consumer Demand and Product Strategy - There is a noticeable shift in consumer demand towards lower-priced products, as higher tariffs have led to increased prices for goods [26][27]. - Companies are focusing on product innovation and cost reduction strategies to remain competitive, with some exploring new markets outside the U.S. [31][32]. Group 5: Future Outlook and Strategic Adjustments - The uncertainty surrounding tariffs has led companies to adopt a wait-and-see approach, with many choosing to maintain current operations rather than aggressively pursuing new markets [30][32]. - Platforms like TikTok Shop and Temu are expanding in Europe while facing declines in the U.S., indicating a potential shift in market focus for e-commerce businesses [32].

Core Viewpoint - The recent adjustments in U.S.-China tariffs have led to a surge in production and export activities among toy manufacturers in Chaozhou, Guangdong, as they aim to capitalize on a 90-day window to ship goods before potential tariff re-implementation [1][4]. Group 1: Impact of Tariff Adjustments - The U.S. has canceled 91% of additional tariffs on Chinese goods and suspended 24% of tariffs for 90 days, prompting manufacturers to expedite shipments [1]. - Many toy manufacturers, including Weili Intelligent Technology Co., have resumed production and shipping after previously facing order delays due to high tariffs [2][4]. - The toy industry in Chaozhou typically sees a peak in exports from April to October, but the imposition of tariffs in April caused significant disruptions [2][3]. Group 2: Production and Order Fulfillment - Weili Intelligent reported a full production schedule, with orders extending into September as they work to fulfill delayed shipments [4]. - Other companies, such as Daya Plastic Toys Co., have also resumed production and are receiving new orders from U.S. clients [4]. - Blue Light Electronics Technology Co. noted a 30% increase in order volume compared to pre-tariff levels, indicating a recovery in business activity [5]. Group 3: Strategic Adjustments and Future Planning - Companies are exploring overseas production options in Southeast Asia to mitigate the impact of tariffs, with some already establishing factories in countries like Vietnam [6][7]. - Despite the tariff relief, the cost of exporting from China remains higher compared to Southeast Asian countries, prompting companies to consider diversifying their production locations [6][7]. - The efficiency of production in Southeast Asia is perceived to be lower than in China, which may limit the extent of production relocation [7].

Core Viewpoint - The Yiwu small commodity market demonstrates strong market adaptability, significant product advantages, and risk diversification, allowing it to respond relatively calmly to unprecedented tariff wars [2][51]. Group 1: Market Response to Tariff Wars - The Yiwu market has shown resilience despite the tariff wars, with a notable recovery in trade with the U.S. as tariffs were temporarily eased [8][51]. - In 2024, Yiwu's import and export volume with the U.S. reached 91.07 billion yuan, accounting for 13.6% of its total trade, with a growth rate of 42.8% [13]. Group 2: Business Strategies and Attitudes - Three main attitudes among Yiwu merchants include aggressive market transformation, confidence in product irreplaceability, and a general indifference to the U.S. market due to its relatively low share in their overall business [12][26]. - Merchants are actively seeking to pivot towards the EU market and other regions, with strategies such as lowering prices and increasing production volume to maintain sales [18][39]. Group 3: Market Diversification - Many Yiwu businesses report that their U.S. market share is low, typically between 10% and 20%, leading to a limited focus on U.S. trade [26][27]. - The Yiwu market is increasingly looking towards emerging markets, with significant growth in trade with Africa, Latin America, and ASEAN countries, which now surpasses the U.S. market in scale [65][67]. Group 4: Challenges and Opportunities - The transition to new markets presents challenges, including adapting to different consumer expectations and regulatory requirements [45][61]. - Despite the difficulties, the shift towards emerging markets is seen as a long-term growth strategy, with many businesses optimistic about future opportunities in these regions [62][68].

Core Viewpoint - China's foreign trade is a crucial component of its open economy and plays a key role in facilitating domestic and international dual circulation, with a total import and export volume reaching 43.8 trillion yuan in 2024, marking a historical high and maintaining its position as the world's largest goods trader for eight consecutive years [1] Group 1: Market Expansion and New Opportunities - Star Refrigeration achieved a "nine consecutive increases" in exports, growing from $30 million to nearly $200 million, by consolidating traditional markets and accelerating expansion into the "Belt and Road" markets, particularly in Southeast Asia [2] - The company has established a production base in Thailand, with an annual capacity of 80,000 units, primarily targeting the Southeast Asian market [2] - The expansion into new markets and the establishment of smart factories have significantly improved production capacity and efficiency [2] Group 2: New Trade Models and Digital Transformation - The online exhibition model adopted by Litian Toys allows overseas buyers to place orders anytime, showcasing over 300,000 toy products [4] - The introduction of AI products in Yiwu International Trade City has enhanced product visibility and accessibility for foreign buyers [5] - New trade models, including cross-border e-commerce and live streaming sales, are becoming vital forces driving China's foreign trade growth [5] Group 3: Innovation and Product Development - Ecovacs Robotics has seen high demand for its smart lawn mowers, with 40% of its products exported, emphasizing the importance of continuous innovation to remain competitive in the global market [6][7] - Companies are focusing on high-tech, high-value-added products, with electric vehicles, 3D printers, and industrial robots gaining traction in international markets [7] Group 4: Brand Development and Market Penetration - Sen Dic Sports has transitioned from a traditional OEM to a multinational brand, exporting to over 60 countries and employing more than 3,000 people [8] - The company has developed six proprietary brands and collaborates with international sports brands to enhance its market presence [9] - The rise of domestic brands in international markets is evident, with self-owned brand exports increasing to 21.8% of total exports in 2024 [10] Group 5: Policy Support and Trade Facilitation - Hongfujin Precision Electronics has benefited from innovative customs policies, reducing clearance times significantly and achieving a 30% year-on-year increase in import and export volume [11] - Various policy measures have been implemented to support foreign trade stability, including simplifying import and export processes and expanding export credit insurance [12] - Despite external challenges, China's foreign trade demonstrates resilience and potential for growth through innovation and adaptation [12]