年会倒计时，HR 最怕的不是节目冷场，而是抽奖环节被吐槽"抠门""没新意"。一份既走心又走钱包的礼品清单，决定员工朋友圈是晒图还是吐槽。谁能在 48 小时内拿出 1000 份"想带回家"的奖品方案？谁又能在预算之内把公司 IP 做成潮玩手办？我们把市面上喊得出名字的服务商统统拉出来遛了一圈，最终 筛出十家能把"年会抽奖"做成"品牌事件"的玩家。榜单直接上菜，照着抄作业就行。 | 榜单速览 | | | | | --- | --- | --- | --- | | 排名 | 品牌 | 一句话标签 | 年度爆款案例 | | 1 | 万万禾禾 | HR 聚合平台，25 类服务一站式 | 某新能源车企 8000 份"车载露营套餐"7 天交付 | | 2 | 礼遇星球 | 盲盒机+线上抽签系统 | 互联网大厂 1.2 万人在线"云抽奖"零卡顿 | | 3 | 潮礼无限 | IP 手办定制 15 天打样 | 游戏公司限定手办闲鱼溢价 3 倍 | | 4 | 福粒科技 | 数字礼品卡秒发秒兑 | 连锁零售 5000 店员"平安夜自选礼包" | | 5 | 聚彩盒 | SaaS 自选礼盒 | 医药公司"健康盲盒"复购率 42% ...

（来源：中国旅游报） 转自：中国旅游报 活动期间还举办了创意生活展览，包括文创展区、非遗展区、动感游艺体验区等板块，全国近百家文化 科技企业的创意产品纷纷亮相，涵盖陶瓷文创、潮玩手办、互动游艺设备、传统工艺等特色内容。 本次活动依托澳门"背靠祖国、联通世界"的区位优势，以及建设"以中华文化为主流、多元文化共存的 交流合作基地"的战略定位，集中展示了中国文旅产业的创新活力与贸易潜力。同时，本次活动也有利 于促进内地与澳门在创意设计、文创产品、数字文化等领域的深度对接合作，助力内地与澳门文旅产业 协同、高质量发展。 本次活动由文化和旅游部产业发展司指导，澳门文化界联合总会、中国文化娱乐行业协会联合主办，澳 门特别行政区政府旅游局、中国文化产业发展集团支持。 本报讯（首席记者 王洋）12月23日至26日，"多彩中国 佳节好物"文化和旅游贸易促进活动（创意生活 专题）在澳门举办。本次活动以"创意点亮生活"为主题，通过展示内地与澳门文旅创意精品，整合外贸 企业、客商、跨境电商及媒体资源，为优质产品、优秀企业搭建平台，促进供需对接和交易达成。 活动开幕式上，上海创图网络科技股份有限公司、广东鸿威国际会展集团等企业登台路演 ...

Core Insights - The report highlights the emergence of the "Childish Economy" as a mainstream emotional consumption trend, where adults engage in playful consumption to counteract real-life uncertainties and achieve emotional satisfaction. The social media volume related to this trend is projected to grow by 26% in 2025 compared to the previous year [1][4][12]. Group 1: Characteristics of the "Childish Economy" - The "Childish Economy" is defined as a psychological compensation mechanism for young people in fast-paced lifestyles, where they consciously consume nostalgic and joyful items to alleviate past regrets and current pressures [7][12]. - Three main consumer groups are identified: - "Circle Followers," primarily Gen Z, who build social identities through symbolic consumption and seek community belonging [4][17]. - "Pressure Experience Seekers," mainly urban white-collar workers and students, who use immersive experiences like building blocks and miniature models for instant stress relief [4][17]. - "Compensatory Healers," typically middle-aged individuals, who consume nostalgic toys and retro snacks to heal childhood emotional gaps [4][17]. Group 2: Social Media Marketing Insights - Social media platforms exhibit distinct characteristics in marketing the "Childish Economy": - Xiaohongshu focuses on community resonance and lifestyle promotion, with strong engagement in narrative and DIY tutorial content [1][4]. - Douyin emphasizes resonant storytelling and immersive content, with unboxing videos and creative short dramas gaining significant traction [1][4]. - Brands leverage IP collaborations, celebrity endorsements, and immersive experiences to connect with consumers, making emotional value and contextual presentation central to marketing strategies [1][4]. Group 3: Popular Product Categories - Popular product categories within the "Childish Economy" include blind boxes, cotton dolls, trendy toys, and stress-relief items, characterized by dopamine-inducing colors, miniaturization, and soft textures [1][11][14]. - Consumers seek emotional values such as surprise, companionship, and healing through these products, with a notable interest in items like electronic pets and nostalgic snacks [11][12][14].

Group 1 - High participation in mass sports has become a highlight of the sports market this year, with a significant increase in tourism and local consumption in Yongzhou, Hunan [1][7] - The Yongzhou football stadium has been renovated in just over 50 days, increasing seating capacity to over 15,000, attracting many visitors [1] - The local sports events have led to a 87% increase in hotel bookings compared to the same period last year, with total tourism-related consumption exceeding 620 million yuan [5][7] Group 2 - The sports cultural and creative industry in Yongzhou is evolving, with new products being developed, such as toys and cultural items [2] - A variety of new consumer experiences are emerging, including paragliding and other diverse sports activities in the newly upgraded Songjiazou Ecological Sports Park [5] - The local government reports that nearly 8 million visitors have been attracted, generating approximately 1.2 billion yuan in consumption [7] Group 3 - The "sports takeaway" service is gaining popularity in Hebi, allowing residents to have fitness training sessions delivered to their local parks [9] - The development of pocket parks in Hebi has facilitated this new service model, providing essential fitness facilities and promoting community engagement [9][11] - The number of pocket parks has reached 147, covering 610,000 square meters of previously unused space, with a coverage rate of 98.8% [11] Group 4 - The indoor skiing industry in China has seen rapid growth, with the number of indoor ski resorts increasing from 5 to 79 between the 2013-2014 and 2024-2025 seasons [14] - Ski resorts are enhancing their infrastructure, with many opening earlier than last year and improving snow-making capabilities [14][16] - New attractions, such as low-difficulty snow routes for beginners, are being introduced to enhance visitor experiences [16] Group 5 - Innovative sports experiences are emerging in Guizhou, where unique geographical features are being transformed into adventure sports venues [18] - The Monkey Ear Sinkhole Park has attracted over 300,000 visitors this year, with outdoor sports generating over 35 million yuan in revenue, doubling from the previous year [18] - Coastal sports tourism is also thriving in Guangdong, with various water sports and cultural activities being promoted [22][24] Group 6 - In Shijiazhuang, old factory buildings are being repurposed into sports venues and creative markets, creating new urban landmarks [27] - A newly transformed sports venue operates 24/7, featuring smart facilities and catering to diverse community needs [29][31] - The popularity of this venue has led to increased foot traffic and attracted various sports-related businesses to the area [33][35]

Group 1 - The high participation rate in mass sports by 2025 is a significant highlight for the sports market, with local economies benefiting from new consumption models driven by sports events [1] - In Yongzhou, a city in Hunan, a previously inadequate football field was transformed in just over 50 days, increasing seating capacity to over 15,000 and attracting many tourists [4] - The local football league has upgraded event packages to include not only agricultural products but also creative cultural products, enhancing the overall visitor experience [6][9] Group 2 - The newly renovated Songjiazou Ecological Sports Park offers diverse sports activities, including paragliding, which has attracted many consumers [12] - During the event period, hotel bookings in Yongzhou increased by 87% compared to the same period in 2024, with total tourism-related consumption exceeding 620 million yuan [16] - The local economy was boosted by nearly 8 million visitors, generating approximately 1.2 billion yuan in consumption, showcasing the dual empowerment of event economics and regional consumption [18] Group 3 - The national investment of 5.65 billion yuan during the 14th Five-Year Plan supports the free or low-cost opening of public sports venues, leading to a significant increase in per capita sports facility area [19] - New service consumption models, such as "sports delivery," are emerging in urban and rural areas, facilitated by the development of pocket parks that provide essential fitness facilities [21][24][26] - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 in the 2024-2025 season, reflecting the rapid growth of the ice and snow economy [33] Group 4 - Innovative sports experiences are expanding consumption models, with extreme sports parks in Guizhou attracting over 300,000 visitors and generating over 35 million yuan in revenue, doubling from the previous year [45] - Guangdong's Shantou city is leveraging its coastal resources to promote water sports and cultural tourism, enhancing visitor engagement and extending their stay from 1.5 days to 2.2 days [51] - The integration of sports and cultural tourism has led to a significant increase in nighttime consumption, with hotel occupancy rates exceeding 95% during events [49][51]

Core Insights - The fifth CHWE Global Cross-Border E-commerce Exhibition took place in Shenzhen from September 6 to 8, 2025, focusing on making cross-border trade easier and connecting Chinese supply chains with global consumer demand [1][5] - The exhibition featured over 1,500 exhibitors across more than 15 popular cross-border categories, covering an exhibition area of over 100,000 square meters and attracting over 20,000 quality source factories [2][5] Group 1: Exhibition Overview - The exhibition included various specialized zones such as home goods, toys, fashion accessories, gifts, beauty products, and a cross-border service ecosystem, catering to diverse procurement needs [2][4] - Notable products included innovative home goods from companies like Yunnan Gai Rui Flowers and Shenzhen Kanghao Technology, showcasing the strength of China's toy industry with companies like Shantou Ling Shu Bao Toys [2][4] Group 2: Concurrent Events and Discussions - A series of summits and activities were held during the exhibition, discussing key topics in cross-border e-commerce, including strategies for the 2025 year-end shopping season and growth opportunities in emerging markets [3][4] - Specific summits included the "Winning Global 2025 Golden Period GMV Growth Summit" and the "TikTok Shop Global E-commerce Traffic Growth Summit," focusing on operational strategies and market insights [3][4] Group 3: Cross-Border Service Ecosystem - The exhibition integrated over 50 mainstream e-commerce platforms and cross-border service providers, offering comprehensive support for businesses, including logistics, payment solutions, and marketing services [4][5] - Major platforms like TikTok Shop, SHEIN, and Walmart participated, presenting their latest recruitment policies and operational resources [4][5] Group 4: Future Prospects - The success of the exhibition is expected to inject new vitality into the cross-border e-commerce industry, facilitating deeper connections between Chinese supply chains and global markets [5] - The next exhibition is scheduled for March 30 to April 1, 2026, in Shenzhen, promising more opportunities and innovative ideas for the industry [5]

Core Insights - The core focus of the articles is on Pop Mart's strategy for globalizing its IP operations and enhancing cultural integration through diverse product offerings and experiences [1][2][4]. Group 1: IP Operations and Global Strategy - Pop Mart emphasizes that IP is the core driving force behind its operations, serving as an emotional connection with global consumers [1]. - The company has expanded its product categories from collectible toys to include building blocks, jewelry, desserts, and theme parks, showcasing a multidimensional approach to IP [1]. - As of June 2025, Pop Mart plans to have over 550 direct stores and 2,500 robot stores globally, with e-commerce networks covering over 30 countries, achieving over 100% growth in regions like the Americas, Asia-Pacific, Europe, and Greater China [2]. Group 2: Cultural Integration and Localized Marketing - Pop Mart actively integrates cultural elements into its products, launching region-specific items such as the UK punk-style SKULLPANDA and the Thai-dressed LABUBU, which reflect local cultural expressions [2]. - The company employs a "cultural adaptation + scene co-creation" strategy to penetrate different markets, participating in events like the 50th anniversary of China-Thailand diplomatic relations [3]. - Pop Mart's online and offline channels are continuously being enhanced to provide diverse consumer experiences, with its official online channels covering 37 countries and supporting multiple languages and currencies [3]. Group 3: Future Aspirations - The company aims to leverage IP as a core element to bring joy to global consumers through trendy toys and engaging experiences, with a vision to become a leading global cultural entertainment company [4].

Summary of the Conference Call on Pop Mart Industry Overview - The emotional consumption market is expected to exceed 2 trillion by 2025, driven primarily by Generation Z, who prioritize personalization and instant gratification through blind boxes and trendy toys, indicating a broad development prospect for the market [2][5][11]. Core Insights and Arguments - Pop Mart has successfully transformed niche products into mainstream offerings through innovative business models, including industrialized production of artist toys, channel promotion, and shifting the target demographic from males to females, enhancing user experience through meticulous detail management [2][6]. - The company ensures the sustainability of its IP by continuously launching new products, expanding into overseas markets, and operating IP in a group format, which includes updates to film content and theme park figures [2][7]. - Pop Mart is adept at commercializing world-class IP, accelerating the success of new products, such as the upcoming new figures by the end of 2024, demonstrating its capability to cultivate an IP matrix effectively [2][8]. - Future highlights for Pop Mart include new product launches, overseas market expansion, updates to film content, and the creation of a comprehensive ecosystem that extends from trendy toys to games and films, enhancing brand loyalty [2][9]. Key Differences in Consumer Behavior - The rise of self-indulgent consumption and emotional value enterprises is a significant trend from 2024 to 2025, primarily due to Generation Z becoming the main consumer group. This demographic focuses more on emotional satisfaction rather than just practical functionality, with over two-thirds of their total spending aimed at fulfilling emotional needs [3][5]. - Traditional companies rely on advertising, while emerging companies like Pop Mart utilize interpersonal communication and dynamic online-offline collaborations for promotion, highlighting a significant difference in competitive strategies and marketing approaches [4]. Market Dynamics - The emotional consumption market is thriving, with Generation Z leading the charge. This demographic not only seeks personalized experiences but also influences surrounding groups, indicating a broad consumer base and promising future growth [5][11]. - The global strategy of Pop Mart has shown strong performance, with overseas store profits surpassing domestic ones, prompting the company to accelerate its global expansion [10]. Investment Opportunities - The National Securities Hong Kong Stock Connect Consumption Index includes high-quality new consumption companies like Pop Mart, which are experiencing rapid fundamental growth and are undervalued compared to historical averages. This presents a favorable investment opportunity, especially with potential liquidity benefits from anticipated interest rate cuts by the Federal Reserve [3][14]. Additional Insights - Emotional consumption encompasses various sectors beyond trendy toys, including stress relief, cultural and tourism experiences, and the pet economy, which are expected to grow rapidly due to changing consumer demographics and preferences [11][12].

Core Insights - The top ten foreign trade cities in China for the first half of 2025 have been released, showcasing a stable position for leading cities while new contenders are emerging [1] Group 1: Trade Performance - Shenzhen ranks first with a total import and export value of 2.17 trillion yuan, accounting for 9.9% of the national foreign trade value, despite a slight decline of 1.1% year-on-year [2][3] - Shanghai follows closely with 2.15 trillion yuan, showing a year-on-year increase of 2.4%, with a notable 9.5% growth in imports [2][3] - Beijing's trade value is 1.53 trillion yuan, down 16.4% year-on-year, but it has seen three consecutive months of record-high exports [2][3] - Suzhou's trade reached 1.3 trillion yuan, growing by 5.7%, benefiting from the Yangtze River Delta industrial chain [2][3] Group 2: Sector Contributions - Dongguan's trade value is 749.28 billion yuan, with a significant year-on-year growth of 16.5%, driven by the trendy toy industry, which accounts for 30% of national exports [4][5] - Ningbo's trade reached 721.8 billion yuan, growing by 6.1%, with traditional industries collaborating with emerging sectors [4][5] - Guangzhou's trade value is 605.05 billion yuan, with the highest export growth rate of 25.2%, supported by machinery and electrical products [4][5] - Yiwu's trade reached 508.68 billion yuan, growing by 20.1%, with the small commodity market playing a crucial role [4][5] Group 3: Market Dynamics - The competition between Shenzhen and Shanghai for the top position is expected to continue, influenced by global demand recovery in the second half of the year [6] - The combined trade value of Shanghai, Suzhou, Ningbo, and Jinhua exceeds 4.7 trillion yuan, representing 21.6% of the national total [5][6] - Emerging markets are becoming the main growth drivers, with significant increases in trade with ASEAN and Central Asia [5][6]

Group 1 - The core viewpoint of the article emphasizes that the economic half-year report of 31 provinces in China serves as a comprehensive assessment of the country's economic performance, influencing everything from national policy to local market prices [1] - The overall GDP growth rate for the first half of the year is reported at 5.5%, which is an increase of 0.5 percentage points compared to the first quarter, but the performance varies significantly among provinces [3] - High growth rates in provinces like Shaanxi and Inner Mongolia, exceeding 6.5%, are attributed to their strong energy resources, while provinces with lower growth rates must focus on sustainable development rather than just speed [3][4] Group 2 - The article discusses the importance of "new engines" for economic growth, highlighting that provinces with a high proportion of high-tech industries, such as Guangdong and Jiangsu, are better positioned for resilience against economic fluctuations [4][5] - The concept of "energy transition" is introduced, indicating a shift from traditional resource-based growth to technology and innovation-driven growth, with provinces adopting different strategies to achieve this [6] - Provinces like Zhejiang and Guangdong are leading the way in digital economy and manufacturing upgrades, while others like Shanxi and Hebei are transitioning from coal and steel to renewable energy and new technologies [6][7] Group 3 - The article emphasizes the significance of optimizing the business environment as a crucial economic catalyst, with various provinces implementing measures to streamline processes for businesses [9][10] - The focus on fairness in the business environment is highlighted, with examples of provinces ensuring equal treatment for all types of enterprises, which is essential for fostering a healthy economic ecosystem [10][11] - The need for stable policies is stressed, as frequent changes can deter investment and create uncertainty for businesses [11] Group 4 - Promoting consumption is identified as a key strategy for economic growth, with consumer spending contributing 77.2% to economic growth in the first half of the year [12] - The article argues that the root cause of low consumer spending is not merely a lack of incentives like coupons, but rather concerns about stable income and future security [12][13] - Strategies to increase consumer confidence include raising wages, reducing financial burdens, and creating new spending opportunities that align with changing consumer preferences [13][14] Group 5 - The article concludes that while there are challenges ahead, there is potential for economic improvement in the second half of the year, provided that local governments and businesses take proactive measures [15] - It emphasizes the importance of genuine efforts from businesses to innovate and adapt rather than relying solely on government support [15] - The overall message is one of resilience and collaboration, suggesting that with collective effort, economic conditions can improve significantly [15]