小龙衔禧辞旧岁，骏马踏春送福来。 分红与回购历来是上市公司回报投资者的重要方式，如今，越来越多企业将投资者关怀融入日常、落到 常年，以特色产品、专属权益、体验服务等 "花式宠粉"，与投资者共享发展红利、传递品牌温度。本 期策划，我们盘点上市公司近年来 "请你吃、请你喝、请你玩" 的暖心福利，一起感受资本市场更具烟 火气的投资者关怀。 本期"上市公司请你吃"，为大家细数这些年为股东送上香菇酱、火腿、面条等特色好礼的上市公司，解 锁这份专属于投资者的福利。 整体来看，自2022年以来，涉及食品饮料、农林牧渔、社会服务、商贸零售等行业的23家公司向投资者 赠送公司特有产品或提供专属购买权益。 其中，6家多次开展回馈活动。盖世食品、仲景食品自2022年以来均开展了4次回馈活动，2家公司赠送 对象均为公司全体股东，盖世食品向符合条件的股东赠送盖世2025消暑礼盒、盖世露营礼盒、盖世煮海 鲜礼盒等产品；仲景食品向符合条件的股东赠送仲景香菇酱、仲景香菇贡菜、产品礼包等产品。 全聚德2023年以来多次开展回馈活动，主要向股东赠送权益卡，用于购买自营产品。另外，寿仙谷、五 芳斋、洽洽食品向股东赠送专属权益卡、粽子礼盒、定制礼盒 ...

Group 1 - A-share listed companies are actively engaging in shareholder reward activities, with "Hao Xiang Ni" announcing a voluntary information disclosure regarding exclusive purchasing rights for shareholders at discounted prices [1] - Since January 8, "Hao Xiang Ni" has seen its stock price increase by over 20% [1] - The number of companies engaging in shareholder reward activities has reached a historical high, with over 40 companies reported in 2025 alone [2] Group 2 - From 2015 to 2025, nearly 130 companies have disclosed over 140 reward activity announcements, with a noticeable increase since 2022 [2] - The majority of these companies are in the food and beverage, basic chemicals, pharmaceutical and biological, and home appliance industries [2] - In 2025, companies like "Dongbei Pharmaceutical" and "He Shi Eye Hospital" offered exclusive benefits related to their products and services to shareholders [4] Group 3 - The market response to these reward activities has been mixed, but overall, companies involved have outperformed the CSI 300 index [5] - Average stock price increases for companies engaging in reward activities from 2015 to 2025 were 0.8% on the announcement day, with subsequent increases of 0.23%, 0.44%, and 0.47% over the following days [6] - In 2025, companies like "Rongtai Health" and "Emei Mountain A" experienced significant stock price increases following their announcements [7] Group 4 - Companies that have conducted shareholder reward activities since 2025 have seen an average stock price increase of nearly 25%, with some companies like "Haoen Automotive" and "Tian Chuang Fashion" exceeding 100% [8] - Financial forecasts indicate that many companies are expected to achieve profit growth in 2025 and 2026, with some companies like "Xiangyuan Culture" and "Shuiyang Co." projected to have net profit increases exceeding 45% [8] - Ten companies have established future dividend plans, with "Haoen Automotive" committing to distribute at least 10% of their annual distributable profits in cash from 2025 to 2027 [9][10]

Group 1 - Companies are increasingly adopting innovative shareholder return methods beyond traditional dividends and buybacks, such as offering tickets, gift boxes, and hotel stays to enhance shareholder engagement [1][2] - Beijing Yingxin Development Co., Ltd. announced a shareholder return activity, allowing eligible shareholders to purchase discounted tickets and hotel stays at its theme park, aiming to express gratitude and promote its main business [1] - Gai Shi Food Co., Ltd. and Shui Yang Group Co., Ltd. also launched similar initiatives, providing summer gift boxes and beauty product gift sets to shareholders, thereby enhancing brand experience and gathering feedback [2] Group 2 - The trend of "scenario-based and brand-oriented" shareholder return models is seen as beneficial for increasing brand recognition and investment loyalty [3] - Experts suggest that more companies may integrate shareholder returns into their market value management systems, fostering a new ecosystem of "interaction, recognition, and win-win" relationships with shareholders [3]