在销售渠道上，郑思敏致力推行全域营销布局，线上线下协同发力。在线上，得利斯与头部直播机 构合作，单场直播GMV最高达868万元。郑思敏的个人直播账号粉丝近30万，精准触达年轻消费群体。 在线下，得利斯加速布局"得利斯"及"宾得利快厨"加盟门店，并投资9300万元建设上海运营中心，弥补 南方市场覆盖不足的短板。同时，得利斯与山姆、海底捞、盒马等B端巨头合作，实现渠道双向赋能， 构建更加完善的营销网络。 近年来，得利斯始终坚持"贸工农一体化"和"农业产业化"的发展方向，依托农业、畜牧、食品、生 物四大科技平台，打造了一条"从田园到餐桌"的绿色全产业链，现已形成以生猪屠宰、肉制品深加工、 速冻调理产品加工、牛肉系列产品精深加工为主的产业体系。这不仅确保了产品从农场到终端的全程品 质可控，更成为驱动区域农业升级、带动农民增收的产业主动脉。 得利斯的实践表明，在坚守质量根本的同时，以开放的心态拥抱变化，以创新的勇气打破边界，以 战略的眼光布局未来。在郑思敏的引领下，这家有着41年历史的农业企业，正以全新的姿态，向着百年 品牌的目标稳步前行。 面对传统品牌老化的问题，郑思敏没有选择保守防御，而是主动出击。2015年，她敏 ...

Core Viewpoint - Emei Mountain A (000888.SZ) announced a shareholder reward program, leading to a "limit-up" in stock price, reflecting positive market response to the initiative [2][3]. Group 1: Shareholder Reward Program - The program allows shareholders holding over 500 shares to enjoy free entry to the scenic area, cable car rides, and hot springs, along with discounts for accompanying guests [2]. - Additional benefits include significant discounts on hotel stays and local products, enhancing the attractiveness of the program [2]. - Following the announcement, Emei Mountain A's stock price reached 14.16 yuan per share, with a market capitalization of 74.61 billion yuan [2][3]. Group 2: Financial Performance - For the first three quarters of 2025, the company reported a revenue of 733 million yuan, a decrease of 9.06% year-on-year, and a net profit of 234 million yuan, down 3.98% [6][7]. - The decline in revenue and profit is attributed to a significant increase in visitors to the free-entry areas and a growing proportion of hikers [6][7]. - In the third quarter of 2025, the company received 2.1 million visitors, a 9.39% increase year-on-year, but revenue still fell by 7.35% [7]. Group 3: Industry Trends - Several tourism companies have launched similar shareholder reward programs, indicating a trend in the industry to enhance shareholder engagement through benefits [8]. - Other companies, such as Xiangyuan Tourism and Huangshan Tourism, have also introduced programs offering free or discounted access to attractions for shareholders [8].

Core Viewpoint - The article discusses the increasing diversity of shareholder return strategies among listed companies, highlighting the trend of physical rewards alongside traditional cash dividends and share buybacks [1][2]. Group 1: Shareholder Return Activities - Shede Liquor announced a "2025 Shareholder Return" event, allowing registered shareholders to purchase commemorative liquor at a lower price [1][2]. - The event will run from April 23 to May 15, featuring key products like the 2024 Shareholder Meeting Commemorative Liquor priced at 598 yuan per bottle, with a "buy one get one free" offer for shareholders [2]. - Other companies, such as Delisi, BGI, and Caesar Tourism, have also initiated similar shareholder return activities, showcasing a trend in the industry [1][4]. Group 2: Financial Performance - Shede Liquor reported a revenue of 5.357 billion yuan in 2024, a year-on-year decline of 24.41%, and a net profit of 346 million yuan, down 80.46% from the previous year [3]. - The company attributes the decline to intensified competition in the liquor industry and a need for consumer confidence recovery, particularly in the mid-to-high-end product segment [3]. Group 3: Industry Trends - The trend of physical rewards for shareholders is gaining traction, with companies aiming to enhance shareholder loyalty and product recognition [4][5]. - Despite the appeal of physical rewards, analysts suggest that investors prioritize companies' sustainable operational capabilities and performance metrics over such incentives [8].

Core Viewpoint - The article discusses the increasing diversity of shareholder return strategies among listed companies, moving from cash dividends and share buybacks to physical benefits for shareholders [1][2]. Group 1: Shareholder Return Activities - Shede Liquor announced a "2025 Shareholder Return" event, allowing registered shareholders to purchase commemorative liquor at a lower price [2][4]. - Other companies like Delisi, BGI, Caesar Tourism, Hengdian Film, and Haixia Co. have also launched shareholder return activities since 2025 [2]. - The purpose of these activities is to enhance investor understanding of the company's products and business, strengthen shareholder confidence, and cultivate consumers [2][4]. Group 2: Specific Shareholder Benefits - Shede Liquor's event runs from April 23 to May 15, featuring products like the 2024 Shareholder Meeting Commemorative Liquor priced at 598 yuan per bottle, with a "buy one get two" offer for shareholders [4]. - Delisi provided shareholders with free Prague ham valued at approximately 208 yuan per portion [7]. - BGI offered a gut health testing gift box and exclusive discount coupons to shareholders [8]. - Caesar Tourism distributed coupons for a cruise experience [9]. - Hengdian Film provided movie and travel packages, along with discounted membership cards [10]. - Haixia Co. announced discounted cruise tickets for shareholders [11]. Group 3: Objectives of Physical Benefits - The main objectives of physical benefits for shareholders include enhancing shareholder confidence and loyalty, showcasing product quality, increasing brand exposure, and gathering feedback for product improvement [11].