Core Insights - Guizhou Xijiu held its 2026 Production and Quality Conference to enhance production quality and set new goals for the upcoming year [1][2] - The company aims to transition from quantity accumulation to quality enhancement, focusing on strategic layout, brand building, product quality, and organizational efficiency [2][7] - Xijiu's brand value reached 3090.86 billion, ranking 7th in China's liquor industry, showcasing its growth despite industry adjustments [2] Group 1: Quality Management and Cultural Initiatives - Xijiu emphasizes a strict quality management standard, with "quality is life" as a guiding principle throughout all processes [3][4] - The company promotes quality culture through various activities, including forums and training sessions, to enhance quality awareness among employees [4][8] - Xijiu has implemented a comprehensive quality management system, ensuring stable procurement, continuous improvement in process quality, and effective service quality [3][5] Group 2: Resource Development and Innovation - The company is strengthening its supply chain by expanding local raw material bases and ensuring stable grain supply [5][6] - Xijiu is enhancing its talent pool through a three-year development plan and collaboration with experts and educational institutions [5][6] - The company is investing in research and development, focusing on new technologies and processes to improve product quality and meet consumer demands [6][7] Group 3: Future Goals and Strategic Vision - Xijiu aims to achieve high-quality development and modernization, with 2025 marking the planning year for the "15th Five-Year Plan" [10] - The company is committed to maintaining its quality standards while balancing production and market demands, ensuring a sustainable growth trajectory [7][10] - Xijiu plans to leverage its cultural heritage and innovative practices to contribute significantly to the prosperity of the Chinese liquor industry [10]

本报记者 阎娜 孙吉正 成都报道 一年一度的春季糖酒会已落下帷幕，作为白酒行业的"晴雨表"，这场大型专业展会不仅是酒企对外展示 品牌的重要窗口，也是行业招商交易的核心平台。本届展会共吸引全球超6600家展商参展，创下新的行 业纪录。 对于这一变化，白酒行业营销专家肖竹青认为，从短期看是行业阵痛，从长期看有利于规模化品牌运营 的大型酱酒骨干企业抢占更多消费场景、占领更大市场份额。 白酒行业专家蔡学飞表示，去泡沫是酱酒市场逐渐回归理性的正常表现，当前正经历从品类扩张到品牌 集中的质变阶段，拥有品牌、规模、渠道、工艺优势的企业将主导市场。 近年来，酱酒市场的发展已由品类增长转变为品牌竞争性增长，并逐步迈入精耕细作时代。糖酒会现场 印证了行业的转型变化，各大酱酒企业正通过推新品、营销创新等方式加码品牌建设：郎酒的郎牌郎、 红运郎产品再度焕新升级，并形成酱香郎酒五大战略单品产品矩阵；习酒瞄准青年圈层，发布"知交"新 品；金沙酒通过打造沉浸式文化体验空间，强化"醇柔酱香"差异化。 作为观察酒水行业的绝佳视窗，本届展会释放出多重市场信号：酱酒参展企业数量缩减，印证了酱酒品 类正转向理性发展轨道；在白酒消费总量收窄的背景下， ...