截至2025年6月，中国短视频用户规模达10.68亿人，占网民总量（11.23亿）的95.1%。短视频这一新兴 事物能顺利发展并形成数字文化产业，快速从粗放式增长迈向高质量、深融合的内涵式发展新阶段，离 不开法治建设的指引和保障。 破局创作侵权：以法治助力短视频行业发展 □ 张 卿 驱动产业发展：法治赋能短视频升级路径 短视频在国内、国外双市场呈现蓬勃发展态势，与产业链快速整合、推陈出新密切相关。法治保障短视 频在面临意识形态、东西方文化、法律制度等差异挑战时，能够明晰差异、迅速调整、整合资源、快速 输出，为其构建强大的升级路径。 国家广播电视总局先后发布《广播电视和网络视听"十四五"发展规划》《广播电视和网络视听"十四 五"科技发展规划》《关于进一步统筹发展和安全促进网络微短剧行业健康繁荣发展的通知》，引导短 视频行业构建各环节分工明确、协同运作的规范秩序。经过产业实践，短视频行业已形成完整产业链， 涵盖上游创作者（个人、MCN 机构、企业）、中游分发平台（短视频平台、社交平台、新闻资讯平 台、电商平台、垂直平台、直播平台和传统视频平台等）和下游支持者（营销策划、变现渠道、版权服 务等）。 法治对产业链的有 ...

Core Insights - The article discusses the transformation of county towns in China, highlighting the contrast between urban and rural consumption patterns and the impact of new consumer brands on these areas [2][3][11]. Group 1: County Towns and Consumption - County towns were historically viewed as symbols of poverty and backwardness compared to major cities like Beijing and Shanghai [2][3]. - The rise of new consumer brands in county towns reflects a desire among local youth to emulate urban lifestyles, leading to a rapid adoption of trendy products [7][9]. - The average number of tea shops in a county town exceeds that of major cities, indicating a shift in consumer behavior and preferences [10]. Group 2: Impact of Short Video Platforms - Short video platforms have significantly altered the consumption landscape in county towns, allowing local businesses to reach consumers more effectively [13][19]. - The integration of short video marketing has enabled new business ecosystems to emerge, with local restaurants and shops leveraging these platforms for promotion [19][20]. - The competition landscape in county towns differs from that in larger cities, as local businesses rely more on word-of-mouth and community ties rather than traditional review platforms [14][19]. Group 3: Cultural Perception and Aesthetics - The aesthetic appeal of county towns has gained attention on social media, reflecting a complex relationship between urban and rural identities [21][22]. - The perception of county towns as "others" continues to shape consumer behavior and brand strategies, with urban consumers often romanticizing rural life [21][22]. - The competition in the market hinges on understanding both the internet landscape and the unique characteristics of county towns [22].