Core Viewpoint - The e-commerce market is evolving with the upcoming 2025 618 shopping festival, which has been moved to mid-May, providing consumers with a longer shopping period. Plant Doctor is focusing on a "quality first" strategy, avoiding price wars, backed by strong capabilities and long-term strategic considerations [1][2]. Company Overview - Plant Doctor, established in 1994, has become a leading single-brand cosmetics company in China, with 24 million members and over 5,000 stores globally across more than 300 cities [1]. - The company emphasizes a unique in-store experience, allowing consumers to directly engage with product quality and effects, distinguishing itself from online brands [1]. Research and Development - Plant Doctor collaborates closely with the Kunming Institute of Botany, establishing a robust R&D system that enhances its research capabilities [1]. - The company has developed a unique ingredient, "Dendrobium Oligosaccharide," which addresses traditional anti-aging challenges by enabling effective skin penetration and promoting collagen synthesis [2]. Market Performance - The Dendrobium series has achieved significant market success, with Plant Doctor recognized as the global leader in Dendrobium skincare product retail sales, validating consumer trust in its product quality and unique ingredients [2]. Industry Impact - Plant Doctor's commitment to quality over price competition not only enhances its brand image but also sets a positive example for the beauty industry, encouraging a shift towards quality and innovation as core competitive advantages [3].

Core Viewpoint - The company, Plant Doctor, is strategically increasing prices amidst a competitive price war in the beauty industry, aligning with national economic transformation policies that emphasize high-quality development and technological innovation [1][6]. Group 1: Market Positioning - Plant Doctor has established a strong offline presence with over 5,000 single-brand stores across more than 300 cities globally, creating a difficult-to-replicate barrier against competitors [3]. - The brand's expansion into Southeast Asia, including markets like the Philippines and Vietnam, reflects its commitment to both offline growth and global strategy [3]. Group 2: Research and Development - The company has invested in its own research capabilities, collaborating with institutions like the Kunming Institute of Botany to develop proprietary products, thus maintaining control over its core technologies [5][6]. - Plant Doctor's research efforts have led to significant breakthroughs, such as the extraction of high-activity small molecules from Dendrobium, showcasing its commitment to innovation over shortcuts [5][9]. Group 3: Brand Philosophy - The brand's approach is characterized by a focus on quality and innovation rather than competing on price, aligning with the national directive to enhance high-end production and quality supply [6][9]. - Plant Doctor's philosophy emphasizes the importance of not following Western standards blindly, instead seeking modern solutions from traditional Chinese plants, thereby establishing a unique market position [7][9].