投资者关系活动记录表 编号：2025-070 | 投资者关系 | √特定对象调研 □分析师会议 | | --- | --- | | | □媒体采访 □业绩说明会 | | 活动类别 | □新闻发布会 □路演活动 | | | □现场参观 □其他 | | 参与单位名称及人 | 广发证券、东方财富证券、中信证券、东方证券、西南证券、国 | | 员姓名 | 盛证券、兴业证券、东北证券、易方达基金、华富基金、国泰基 | | | 金、融通基金、众安保险、信达奥亚基金等 | | 时间 | 2025 年 11 月 27 日 13:00-17:00 | | 地点 | 公司会议室 | | 上市公司接待人员 | 1、副总经理 邢智皇 | | 姓名 | 2、副总经理 卢晓蕾 | | | 3、董事会秘书 杜群 | | 投资者关系活动主 | 公司高级管理人员积极参加本次机构现场调研，就公司近期发展 | | 要内容介绍 | 情况及海南自贸港封关运作背景下的战略布局与业务拓展等投 | | | 资者关注的问题进行了沟通与交流，主要交流内容详见附件。 | | 附件清单（如有） | 《调研会问答清单》 | | 日期 | 2025 年 11 月 27 ...

Summary of Zhongyuan Media Conference Call Company Overview - **Company**: Zhongyuan Media - **Industry**: Education Publishing and Media Key Financial Performance - **Revenue**: In the first three quarters of 2025, revenue decreased slightly by 1.17% to 66.2 billion CNY, a decline of 78.45 million CNY [2][3] - **Net Profit**: Net profit increased by 2.56 billion CNY to 7.79 billion CNY, benefiting from tax policy changes [2][3] - **Total Profit**: Total profit rose by 9.83% to 8.29 billion CNY [2][3] - **Gross Margin**: Gross margin improved by nearly 2 percentage points [2][3] - **Cost Control**: The company reduced its workforce by 324 employees and cut salary expenses by over 53 million CNY [2][3][8] Business Segments Textbook and Supplementary Materials - **Market Trends**: The subscription for autumn textbooks and supplementary materials saw a decline of less than 1% year-on-year, indicating stability [2][6] - **Growth Areas**: The company aims to cover the supplementary education market comprehensively, especially in the affordable education sector [2][11] - **Price Adjustments**: The company is negotiating price increases for new curriculum textbooks, expected to reflect in the 2026 autumn semester [2][11] New Business Initiatives - **Children's Publishing**: Focus on children's science and picture books, with significant resource investment in literacy and science reading series [3][13] - **IP Development**: The company has been developing IP projects since 2019, showcasing results at industry events [3][14][15] - **Smart Education Platform**: The platform is piloted in over 500 schools, covering 30,000 teachers and 300,000 student accounts, with plans for expansion [3][16][18] Research and Study Business - **Revenue Performance**: Research and study business generated 35.71 million CNY in revenue by September, expected to exceed 90 million CNY by year-end [3][20] Cost Management Strategies - **Employee Reduction**: The workforce has decreased significantly from 18,000 to approximately 12,700, with stable salary management [3][10] - **Expense Control**: The company has implemented strict management of promotional and hospitality expenses, leading to significant reductions [2][8] Future Outlook - **2026 Projections**: Revenue is expected to remain stable with a profit growth of around 10% [2][7] - **Long-term Financial Stability**: The company anticipates maintaining stable financial conditions in the coming years, focusing on cost optimization and new business contributions [2][9] Additional Insights - **Cultural and Creative Products**: The company is exploring new business models in cultural and creative products, leveraging partnerships with bookstores [3][21][23] - **Strategic Investments**: Zhongyuan Media is considering introducing strategic investors and optimizing its shareholding structure through potential mergers and acquisitions [3][24] - **Dividend Policy**: The company plans to increase total dividends in line with profit growth, maintaining a dividend payout ratio of around 50% [3][25][26]

Summary of Zhongyuan Media Conference Call Company Overview - **Company**: Zhongyuan Media - **Industry**: Education and Publishing Key Financial Metrics - **Revenue**: 4.575 billion CNY in H1 2025, up 1% YoY [2][3] - **Profit**: 570 million CNY in H1 2025, up 8% YoY [2][3] - **Net Profit Growth**: 50.8% YoY, primarily due to increased gross margin and reduced expenses [2][3] - **Total Assets**: 18.87 billion CNY, up 3.8% from the beginning of the year [3] - **Total Liabilities**: 7.373 billion CNY, up 11.229% from the beginning of the year [3] - **Equity**: 11.497 billion CNY, down 0.49% from the beginning of the year [3] Growth Projections - **2025 Full-Year Expectations**: At least 10% double-digit growth in net profit, expected to exceed 30% [2][5] - **Revenue Growth Drivers**: Traditional business growth and operational efficiency improvements [2][7] Business Environment and Regulatory Impact - **Regulatory Environment**: Current educational policies in Henan province, such as "one course, one supplement," have minimal impact on business [6] - **Market Conditions**: No significant disruptive policy changes expected, allowing for stable long-term growth [6] Operational Insights - **Employee Reduction**: 201 employees reduced, contributing to lower labor costs [2][3] - **Cost Management**: Savings from reduced entertainment expenses and employee count [8] Strategic Initiatives - **Smart Education Platform**: Entered Phase II pilot, providing management and educational services, with agreements signed with local education authorities [10][11] - **AIGC Business**: Transitioning based on physical bookstores, with significant profit potential due to low additional costs [4][12] - **New Business Ventures**: Focus on experiential learning with six pilot bases established, generating approximately 20 million CNY in H1 2025 [15] Competitive Advantages - **Brand Strength**: Over 600 physical bookstores under the Xinhua brand, providing a competitive edge [14] - **Technological Leadership**: Advanced capabilities in AI education and content integration [13][14] Dividend Policy - **Stable Dividend Policy**: No changes expected, with alignment between major and minor shareholders [9] Future Outlook - **Market Growth**: Anticipated challenges due to declining student numbers, but proactive measures like price adjustments for textbooks are in place [18] - **Employee Optimization**: Plans to reduce workforce from 12,700 to below 10,000 to enhance economic efficiency [18] M&A Strategy - **Acquisition Approach**: All M&A activities managed by the group to mitigate risks, with a focus on high-quality projects [19]

Group 1 - The core viewpoint of the report indicates that the publishing industry is facing revenue pressure but shows signs of profit recovery due to tax incentives and improved operations among state-owned publishing groups [1][2] - In the first half of 2025, the publishing industry's revenue is projected to be 65.35 billion yuan, a year-on-year decrease of 8.1%, while net profit attributable to shareholders is expected to reach 8.2 billion yuan, reflecting a year-on-year increase of 14.5% [1] - The report highlights that the publishing market's recovery is anticipated to be driven by enhanced new product development and channel transformation [1] Group 2 - The publishing sector is characterized by both defensive and offensive strategies, with educational materials benefiting from state backing and having a solid long-term foundation [2] - The average dividend payout ratio for local state-owned publishing companies is noted to be between 50-60%, indicating significant potential for improvement [2] - The report emphasizes the potential for publishing companies to leverage their cash reserves for acquisitions and capital operations, enhancing capital efficiency [2] - There is a strong expectation for publishing companies to utilize their educational resources to expand into digital education, AI applications, and other growth areas [2] - The report suggests that leading companies in the sector are trading at a price-to-earnings ratio of 12-15 times for 2025, indicating a clear safety margin [2] - The willingness of publishing companies to innovate in IP value release and their ability to combine with emerging technologies like AI is highlighted as a key growth driver [2]

Summary of Zhongyuan Media Conference Call Company Overview - **Company**: Zhongyuan Media - **Industry**: Publishing and Education Key Points Financial Performance - **Revenue Growth**: Zhongyuan Media's main business revenue increased in the first half of the year, with a focus on optimizing the material business structure and enhancing sales of educational materials, leading to a slight increase in gross margin [2][4] - **Net Profit Increase**: The company expects net profit growth to exceed 50%, estimated between 50% to 60%, due to the absence of a significant tax expense from the previous year [3] - **Cost Management**: The company achieved double-digit natural growth through increased revenue and reduced costs, including lower personnel expenses and decreased sales promotion costs [3] Market Dynamics - **General Book Market**: The general book market faces significant pressure from e-books, with sales accounting for approximately 8%-10% of total book sales, estimated at 3-4 billion yuan in the first half of the year [2][6] - **Educational Materials**: The educational materials market in Henan province remains stable, unaffected by policy changes, with the "one lesson, one supplement" policy still in effect [2][12] Growth Strategies - **Research and Study Business**: The research and study business is identified as a future growth point, with a target revenue of 200 million yuan for the year. The company is investing in various initiatives, including transforming bookstores and building camps [2][7] - **AI and Smart Education**: The AI business is integrated with the smart education platform, with phase one completed and expected to be fully operational in over 300 schools by the end of the year. This initiative is anticipated to contribute to future revenue growth but will not generate direct income in 2025 [2][10] Profitability and Margins - **Gross Margin Outlook**: The gross margin for 2025 is expected to be low due to significant investments in research and study equipment and camp construction, making profit predictions challenging [2][8] - **Future Profitability**: The company aims to establish its business first, with a clearer understanding of gross margins expected by 2026 [2][8] Workforce Management - **Employee Count**: The workforce has decreased to 12,700, down from 18,000 at the time of listing, leading to an older age structure. The company anticipates a reduction of 300-400 employees by the end of the year [2][9] - **Cost Savings**: Reducing the workforce is expected to save approximately 14 million yuan if 100 employees are let go [2][9] Dividend Policy - **Dividend Strategy**: Zhongyuan Media has a stable growth dividend policy, with a relatively high payout ratio in the publishing sector. The plan is to increase dividends based on a base of 0.6 yuan per share in 2025, subject to shareholder approval [2][14][15] Future Considerations - **Market Performance Monitoring**: The company will continue to monitor market performance closely, especially in the general book sector, where pressures from digital formats persist [2][6] - **Third Quarter Expectations**: The company expects a normal revenue recognition period in the third quarter of 2025, unlike the previous year, which faced delays due to policy changes [2][13]