11月11日，《新京报》创刊22周年"于坚守中变革"战略发布会在京举行，近300位来自社会各界的合作 伙伴共话对《新京报》未来发展的热切期待。 "当下，百年未有之大变局加速演进，媒体生态正经历深刻重塑。刚刚闭幕的党的二十届四中全会，擘 画了未来五年的发展蓝图。变革，已然成为这个时代的核心命题。"新京报社党委书记、社长汤一原走 上演讲台，"系统性变革已非主流媒体的选择题，而是关乎生存与发展的必答题。"这句开篇论述，开宗 明义地把会场焦点引向主流媒体系统性变革这一核心议题。 "我们将坚守人文情怀，用善意传递温情。"汤一原介绍，《新京报》打造新京公益平台，关注平凡个体 发出的微光。"公益回响计划"发布一年来，报社联合全国妇联策划公益主题报道《绽放》，联合中国人 口福利基金会发起"健康指南针（300803）"公益项目，与中国铁路北京局合作发起"慢火车公益行"项目 等。 在汤一原看来，坚守主流价值，是为了确保变革的航船始终行驶在正确的轨道；坚守专业精神，是为了 保障变革的进程不被杂音干扰；坚守理性立场，是为了力求变革的声浪影响更深、传得更远；坚守开放 态度，是为了确保变革赋能用户与同行共享；而坚守人文情怀，则是为了让变 ...

Core Insights - The outdoor sports industry in China has been expanding significantly since the "14th Five-Year Plan," with improvements in facilities and services, leading to the effective release of market potential [2][3] - The outdoor equipment industry, particularly sports footwear and apparel, has seen impressive performance in the first half of the year, with companies like Anta Sports, 361 Degrees, and Xtep International reporting strong results [4][7] - Mergers and acquisitions in the sports footwear and apparel sector are frequent, as companies seek to fill brand gaps and enhance customer coverage, exemplified by Xtep's acquisition of Saucony and Anta's acquisitions of various brands [9] Industry Growth - The outdoor sports market is witnessing a shift from niche to mainstream, with increasing consumer interest in outdoor activities such as cycling, hiking, and tennis, driving demand for quality gear [5][11] - The rise of new sports activities has contributed to the steady development of the outdoor sports industry, with a growing user base and an increase in outdoor events [3][6] Financial Performance - Domestic companies have reported notable financial growth in the first half of the year: - Anta's retail sales saw mid-single-digit growth, while FILA's retail sales grew in the high double digits - 361 Degrees achieved revenue of 5.7 billion yuan, an 11% increase year-on-year, with a net profit of 858 million yuan, up 8.6% - Xtep International reported revenue of 6.84 billion yuan, a 7% increase, and a net profit growth of 21.5% to 914 million yuan, marking a historical high [7] - Internationally, Adidas reported a 7.3% increase in net sales to 12.1 billion euros, while On Holding AG saw a 32% increase in net sales to 749 million Swiss francs [7] Market Trends - The outdoor apparel industry is experiencing a growth acceleration, driven by factors such as standardization, increased outdoor demand post-2020, and a younger consumer base [8] - Consumers are increasingly focused on the functional and emotional value of products, leading to a demand for high-quality, innovative outdoor gear [8][10] Mergers and Acquisitions - The trend of mergers and acquisitions is prevalent, with notable transactions including Xtep's acquisition of Saucony for $61 million and Anta's acquisition of Jack Wolfskin [9] - Industry leaders are pursuing acquisitions to address brand gaps and enhance market coverage [9] Consumer Behavior - There is a noticeable shift towards professional-grade outdoor equipment, with consumers demanding higher quality and functionality [10][11] - The market is seeing a rise in differentiated products and services to meet diverse consumer needs [11] Challenges and Opportunities - The industry faces challenges such as price declines, insufficient brand accumulation, and a slowdown in acquisition pace [12] - To overcome these challenges, brands are encouraged to innovate and shift from price competition to value competition, focusing on supply chain upgrades and brand building [12]