Core Viewpoint - The core focus of the event is the systemic transformation of mainstream media, which is deemed essential for survival and development in the current rapidly changing media landscape [1][4]. Group 1: Five Commitments - The company emphasizes the importance of "Five Commitments" to guide its transformation, which includes upholding mainstream values, professional spirit, rational stance, open attitude, and humanitarian sentiment [2][3]. - The commitment to mainstream values aims to enhance public policy and address social issues through impactful reporting, as evidenced by award-winning investigative reports [2]. - The professional spirit is reflected in the establishment of specialized research institutes to improve content quality and authority [2]. - The rational stance focuses on increasing the originality and depth of high-traffic content, targeting a high-quality audience [3]. - The open attitude promotes collaboration with government entities to enhance public governance and address societal challenges [3]. - The humanitarian sentiment is demonstrated through various public welfare initiatives aimed at supporting individuals and communities [3]. Group 2: Seven Measures for Transformation - The company plans to implement seven measures to deepen its systemic transformation, focusing on organizational structure, content production, dissemination strategy, technological empowerment, resource integration, evaluation, and talent strategy [5][6]. - A new organizational structure will combine "large center" and "small studio" systems to enhance efficiency and responsiveness [6]. - The company aims to reduce simple information dissemination and focus on in-depth reporting, with a budget of 5 million yuan allocated for rewarding quality content [6][7]. - There will be a focus on creating vertical brands and IPs targeting younger audiences, enhancing engagement through tailored content [7]. - Resource integration will be prioritized to improve service capabilities, including video, consulting, data, and integrated marketing services [7][8]. - The application of AI in content production will enhance user experience and streamline processes, with initiatives like "AI + Video" and "AI + Data" [8][9]. - The company will refine its talent structure to include specialized roles in new media, ensuring a skilled workforce for future challenges [9].

Group 1 - The core value of livelihood reporting lies in its role as a bridge between the government and the public, effectively conveying policy information, reflecting social demands, and promoting problem-solving [11][12][20] - Livelihood reporting has expanded from traditional areas such as employment and healthcare to include diverse topics like rural revitalization and mental health, with a focus on grassroots perspectives and rich data utilization [12][13] - The current ecosystem of livelihood reporting consists of a hierarchy of media, including central media, provincial media, and county-level media, with leading provincial media like the Beijing News setting industry benchmarks through in-depth investigations and multimedia operations [13][20] Group 2 - Public interest in livelihood reporting is primarily centered around topics related to financial security and basic living guarantees, indicating a demand for reports that reveal problems, provide solutions, and evoke emotional resonance [12][23] - The development opportunities for livelihood reporting stem from technological empowerment, leading to diverse forms, enhanced interactivity, and deeper segmentation of reporting areas [16][20] - Challenges faced by livelihood reporting include content homogenization, sensationalism, and the creation of information silos, which hinder rational understanding of significant livelihood issues [18][20] Group 3 - Future livelihood reporting should shift from mere exposure of issues to constructive engagement, from emotional narratives to rational discourse, and from singular approaches to collaborative efforts, focusing on vertical fields [21][20] - The Beijing News serves as a case study, demonstrating effective coverage across various livelihood topics and achieving significant engagement through innovative reporting formats [23][29] - The report emphasizes the importance of timeliness in livelihood reporting, highlighting the need for rapid responses to emerging issues and public concerns [38][40]

Coverage and Depth - The value of livelihood reporting lies in its broad coverage, addressing traditional issues like employment, education, and healthcare, as well as emerging topics such as food safety and community governance, ensuring visibility for all social strata[7] - In the first three quarters of 2025, the total number of deep reports by the Beijing News reached 3,286, with a focus on key livelihood issues[23] - The average monthly urban and rural subsistence allowance standards were reported as 828 yuan and 616 yuan per person, respectively, enhancing credibility through specific data usage[8] Timeliness and Impact - Timeliness is crucial, with the Beijing News responding to major events within 10 minutes and launching video reports within 30 minutes, ensuring rapid information dissemination[29] - 55.9% of reported issues received feedback or resolution, demonstrating the effectiveness of livelihood reporting in driving social progress[50] Engagement and Innovation - The Beijing News has engaged the public through over 18.5 million comments across its platforms in the first three quarters of 2025, transforming audiences from passive consumers to active participants[37] - 56% of the original reports utilized data visualization, while 40% were video news reports, showcasing innovation in content delivery[41] Communication and Collaboration - The Beijing News has established a comprehensive media ecosystem, collaborating with central, provincial, and local media to enhance the dissemination of livelihood issues[9] - The integration of various media formats, including short videos and live broadcasts, has significantly increased the reach and impact of livelihood reporting[12]

Core Viewpoint - The New Beijing News is undergoing a systematic transformation to adapt to the rapidly changing media landscape, focusing on seven key initiatives to enhance its operational efficiency and content quality while maintaining its core values [1][5]. Group 1: Systematic Transformation Initiatives - The New Beijing News has launched seven initiatives aimed at deepening its systematic transformation, including system integration, content production, communication layout, resource linkage, technology empowerment, evaluation and assessment, and talent strategy [5]. - The organization is restructuring its operational framework to enhance collaboration and efficiency, merging nine major centers and implementing a "big center + small studio" model to improve overall coordination [7]. - The focus is on producing high-quality content, reducing simple news releases, and promoting in-depth reporting to meet user demands and enhance content value [8]. Group 2: Content and Audience Engagement - The New Beijing News is developing vertical brands targeting younger audiences, creating IPs such as "Youth Research Institute" and "Vital Silver Age" to engage different demographic groups [9]. - The organization is enhancing its resource integration capabilities to maximize value for partners, focusing on video, consulting, data, and integrated marketing services [10]. - The implementation of AI technology in content production aims to improve user experience and efficiency, with projects like "AI + Video" and "AI + Data" being initiated [11]. Group 3: Evaluation and Talent Development - A comprehensive evaluation system is being established to assess the impact of media products, moving away from a singular focus on traffic to a more nuanced understanding of content value and audience engagement [12]. - The New Beijing News is refining its talent strategy by creating specialized roles and promoting a multi-skilled workforce to adapt to the evolving media landscape [14].

Group 1 - The core viewpoint of the article is the launch of the New Beijing News Beike Finance Yangtze River Delta Operation Center, which aims to enhance economic service capabilities and strengthen the connection between Beijing and the Yangtze River Delta region [1][3] - The Yangtze River Delta is recognized as one of the most dynamic and open regions in China, with a GDP exceeding 33 trillion yuan and accounting for nearly 40% of the country's total import and export volume [3] - The establishment of the Yangtze River Delta Operation Center is part of a broader strategy by New Beijing News Beike Finance to integrate deeply into national strategies and serve as a "super interface" connecting policy, capital, industry, and the public [3][4] Group 2 - Since its inception in 2020, the Beike Finance Annual Conference has focused on themes related to China's economic development, gathering insights from government officials, experts, and industry leaders [5] - The conference has invited 355 domestic and international figures and hosted 60 thematic forums, achieving over 1 billion views on social media and over 100 million views across live streaming platforms, showcasing its significant influence and authority in the economic field [5] - Beike Finance, launched in August 2020, has developed a comprehensive media presence with a diverse range of products, covering 180 million users across various platforms, earning trust and recognition for its professional and in-depth reporting [6]