11月11日，《新京报》创刊22周年"于坚守中变革"战略发布会在京举行，近300位来自社会各界的合作 伙伴共话对《新京报》未来发展的热切期待。 "当下，百年未有之大变局加速演进，媒体生态正经历深刻重塑。刚刚闭幕的党的二十届四中全会，擘 画了未来五年的发展蓝图。变革，已然成为这个时代的核心命题。"新京报社党委书记、社长汤一原走 上演讲台，"系统性变革已非主流媒体的选择题，而是关乎生存与发展的必答题。"这句开篇论述，开宗 明义地把会场焦点引向主流媒体系统性变革这一核心议题。 "我们将坚守人文情怀，用善意传递温情。"汤一原介绍，《新京报》打造新京公益平台，关注平凡个体 发出的微光。"公益回响计划"发布一年来，报社联合全国妇联策划公益主题报道《绽放》，联合中国人 口福利基金会发起"健康指南针（300803）"公益项目，与中国铁路北京局合作发起"慢火车公益行"项目 等。 在汤一原看来，坚守主流价值，是为了确保变革的航船始终行驶在正确的轨道；坚守专业精神，是为了 保障变革的进程不被杂音干扰；坚守理性立场，是为了力求变革的声浪影响更深、传得更远；坚守开放 态度，是为了确保变革赋能用户与同行共享；而坚守人文情怀，则是为了让变 ...

Group 1 - The core value of livelihood reporting lies in its role as a bridge between the government and the public, effectively conveying policy information, reflecting social demands, and promoting problem-solving [11][12][20] - Livelihood reporting has expanded from traditional areas such as employment and healthcare to include diverse topics like rural revitalization and mental health, with a focus on grassroots perspectives and rich data utilization [12][13] - The current ecosystem of livelihood reporting consists of a hierarchy of media, including central media, provincial media, and county-level media, with leading provincial media like the Beijing News setting industry benchmarks through in-depth investigations and multimedia operations [13][20] Group 2 - Public interest in livelihood reporting is primarily centered around topics related to financial security and basic living guarantees, indicating a demand for reports that reveal problems, provide solutions, and evoke emotional resonance [12][23] - The development opportunities for livelihood reporting stem from technological empowerment, leading to diverse forms, enhanced interactivity, and deeper segmentation of reporting areas [16][20] - Challenges faced by livelihood reporting include content homogenization, sensationalism, and the creation of information silos, which hinder rational understanding of significant livelihood issues [18][20] Group 3 - Future livelihood reporting should shift from mere exposure of issues to constructive engagement, from emotional narratives to rational discourse, and from singular approaches to collaborative efforts, focusing on vertical fields [21][20] - The Beijing News serves as a case study, demonstrating effective coverage across various livelihood topics and achieving significant engagement through innovative reporting formats [23][29] - The report emphasizes the importance of timeliness in livelihood reporting, highlighting the need for rapid responses to emerging issues and public concerns [38][40]

Coverage and Depth - The value of livelihood reporting lies in its broad coverage, addressing traditional issues like employment, education, and healthcare, as well as emerging topics such as food safety and community governance, ensuring visibility for all social strata[7] - In the first three quarters of 2025, the total number of deep reports by the Beijing News reached 3,286, with a focus on key livelihood issues[23] - The average monthly urban and rural subsistence allowance standards were reported as 828 yuan and 616 yuan per person, respectively, enhancing credibility through specific data usage[8] Timeliness and Impact - Timeliness is crucial, with the Beijing News responding to major events within 10 minutes and launching video reports within 30 minutes, ensuring rapid information dissemination[29] - 55.9% of reported issues received feedback or resolution, demonstrating the effectiveness of livelihood reporting in driving social progress[50] Engagement and Innovation - The Beijing News has engaged the public through over 18.5 million comments across its platforms in the first three quarters of 2025, transforming audiences from passive consumers to active participants[37] - 56% of the original reports utilized data visualization, while 40% were video news reports, showcasing innovation in content delivery[41] Communication and Collaboration - The Beijing News has established a comprehensive media ecosystem, collaborating with central, provincial, and local media to enhance the dissemination of livelihood issues[9] - The integration of various media formats, including short videos and live broadcasts, has significantly increased the reach and impact of livelihood reporting[12]

Core Viewpoint - The New Beijing News is undergoing a systematic transformation to adapt to the rapidly changing media landscape, focusing on seven key initiatives to enhance its operational efficiency and content quality while maintaining its core values [1][5]. Group 1: Systematic Transformation Initiatives - The New Beijing News has launched seven initiatives aimed at deepening its systematic transformation, including system integration, content production, communication layout, resource linkage, technology empowerment, evaluation and assessment, and talent strategy [5]. - The organization is restructuring its operational framework to enhance collaboration and efficiency, merging nine major centers and implementing a "big center + small studio" model to improve overall coordination [7]. - The focus is on producing high-quality content, reducing simple news releases, and promoting in-depth reporting to meet user demands and enhance content value [8]. Group 2: Content and Audience Engagement - The New Beijing News is developing vertical brands targeting younger audiences, creating IPs such as "Youth Research Institute" and "Vital Silver Age" to engage different demographic groups [9]. - The organization is enhancing its resource integration capabilities to maximize value for partners, focusing on video, consulting, data, and integrated marketing services [10]. - The implementation of AI technology in content production aims to improve user experience and efficiency, with projects like "AI + Video" and "AI + Data" being initiated [11]. Group 3: Evaluation and Talent Development - A comprehensive evaluation system is being established to assess the impact of media products, moving away from a singular focus on traffic to a more nuanced understanding of content value and audience engagement [12]. - The New Beijing News is refining its talent strategy by creating specialized roles and promoting a multi-skilled workforce to adapt to the evolving media landscape [14].

7月15日，"中国经济：开放与韧性共生长"2025贝壳财经年会上，新京报贝壳财经长三角运营中心正式宣布启动。这是新京报提升全国经济服务能力，以实 际行动赋能长三角，在首都北京与长三角之间架设财经传媒桥梁的重要措施，也标志着新京报贝壳财经的全国布局战略又完成一次关键落子，财经媒体深度 融入国家战略的新范式正在加速进行。 7月15日，新京报社党委书记、社长汤一原（左）与国务院国有重点大型企业原监事会主席赵华林（右）宣布启动新京报贝壳财经长三角运营中心。 长三角地区是我国经济发展最活跃、开放程度最高、创新能力最强的区域之一，在国家现代化建设大局和全方位开放格局中具有举足轻重的战略地位。这里 已然是观察中国经济的重要窗口——长三角地区生产总值已突破33万亿元，进出口总额在全国占比达到近四成，聚集了数百家科创板上市公司，这片约占全 国4%面积的土地，正以前所未有的密度汇聚资本、技术、人才与数据。 2024年7月8日，新京报贝壳财经大湾区运营中心启动，既体现了新京报对大湾区未来发展潜力的信心，也是对自身服务能力的一次针对性升级。如今，长三 角运营中心应运而生，成为连接政策端、资本端、产业端和公众端的"超级接口"。新京报贝 ...