Core Viewpoint - The company "Yujian Xiaomian" (Encounter Xiaomian) faced a disappointing debut on the Hong Kong Stock Exchange, with its stock price dropping nearly 28% on the first day, reflecting a lack of investor confidence in the Chinese noodle restaurant sector [3][4]. Company Performance - Yujian Xiaomian's revenue grew from 418 million yuan in 2022 to 1.154 billion yuan in 2024, with net profit turning from a loss of 35.97 million yuan to a profit of 60.7 million yuan during the same period [5]. - In the first half of 2025, the company achieved a revenue of 703 million yuan, representing a year-on-year growth of 33.8%, and a net profit of 41.83 million yuan, up 95.8% year-on-year [5]. Store Expansion and Key Metrics - The total number of Yujian Xiaomian restaurants increased from 170 at the end of 2022 to 451 by October 8, 2025 [6]. - The company plans to open approximately 150 to 180 new restaurants in 2026, 170 to 200 in 2027, and 200 to 230 in 2028, indicating a strong focus on expansion despite current challenges [9]. Challenges in the Industry - The noodle restaurant industry has been experiencing a downturn, with Yujian Xiaomian's same-store sales and turnover rates declining, indicating potential issues with customer retention and pricing strategies [8][10]. - The average daily sales per store decreased, with direct-operated restaurants averaging 11,805 yuan and franchised restaurants at 11,493 yuan, both showing declines compared to the previous year [8]. Market Context - The competitive landscape for noodle restaurants has intensified, with a total of 3,543 noodle brands and 758,400 stores in China as of November 13, 2025, highlighting the high rate of store openings but low net growth [9]. - The overall market sentiment towards noodle restaurants has shifted, with investors becoming more cautious due to the industry's low profitability and high competition [10].

Core Viewpoint - The company "Yujian Xiaomian" (02408.HK), known as the "first stock of Chinese noodle restaurants," experienced a disappointing debut on the Hong Kong Stock Exchange, with its share price dropping significantly below the IPO price. Group 1: IPO and Market Performance - Yujian Xiaomian opened at HKD 5 per share, a decline of 28.98% from the IPO price of HKD 7.04, and closed at HKD 5.08, resulting in a total market capitalization of HKD 3.61 billion [2] - The IPO saw oversubscription, with a total of 97.36 million H-shares issued, representing 13.7% of the post-issue total share capital, and a total fundraising of approximately HKD 685 million [3] - The Hong Kong public offering was oversubscribed by 425.97 times, while cornerstone investors, including Hillhouse Capital and Haidilao, subscribed for USD 22 million, accounting for about 25% of the total fundraising [3] Group 2: Company Background and Financials - Founded in 2014 by three alumni from South China University of Technology, Yujian Xiaomian specializes in Chongqing noodles, bowl mixed noodles, and sour and spicy noodles [3] - Revenue projections for 2022 to 2024 are HKD 418 million, HKD 801 million, and HKD 1.154 billion, respectively, with net profits expected to shift from a loss of HKD 35.97 million in 2022 to profits of HKD 45.91 million in 2024 [3] Group 3: Store Expansion and Challenges - As of November 18, 2025, Yujian Xiaomian has established 465 stores nationwide, with plans to open an additional 520 to 610 stores from 2026 to 2028, focusing on lower-tier cities and overseas markets [4] - However, the average daily sales per store decreased from HKD 13,880 in 2023 to HKD 12,402 in 2024, a decline of 10.79%, alongside a drop in average order value from HKD 36.1 to HKD 32 [5] - The company faces challenges such as a lack of regional diversification, a narrow product range centered on Chongqing noodles, and a single operational model, which may hinder its ability to expand effectively [5][6]

Core Viewpoint - The company "Yujian Xiaomian," known as the first listed Chinese noodle restaurant, faced a disappointing debut on the Hong Kong Stock Exchange, with shares dropping nearly 28% on the first day of trading, reflecting a broader downturn in the noodle restaurant industry [2][3]. Financial Performance - Yujian Xiaomian's revenue grew from 418 million yuan in 2022 to 1.154 billion yuan in 2024, with net profit turning from a loss of 35.973 million yuan to a profit of 60.7 million yuan during the same period [4]. - In the first half of 2025, the company achieved revenue of 703 million yuan, a year-on-year increase of 33.8%, and net profit of 41.834 million yuan, up 95.8% year-on-year [4]. Store Expansion and Key Metrics - The total number of Yujian Xiaomian restaurants increased from 170 at the end of 2022 to 451 by October 8, 2025, with a significant focus on first-tier and new first-tier cities [5]. - Despite the growth in store numbers, key performance indicators such as average daily sales per store and turnover rates have declined, indicating challenges in maintaining profitability [6]. Market Challenges - The noodle restaurant industry is experiencing a downturn, with increased competition and a saturated market leading to declining profitability metrics for Yujian Xiaomian and other similar brands [7]. - The company plans to open approximately 150 to 230 new restaurants annually from 2026 to 2028, aiming to double its store count despite the current market challenges [8].