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北汽新能源发布“车企版蚂蚁森林”,官方称要给用户带来情绪价值
Jing Ji Guan Cha Wang· 2026-02-09 04:42
Core Viewpoint - The collaboration between BAIC Group and Beijing Green Exchange aims to enhance the market competitiveness of the Arcfox brand through a carbon-inclusive mechanism, introducing personalized carbon passports for users to track their carbon reduction efforts [2][3]. Group 1: Carbon Passport Initiative - BAIC New Energy launched a user carbon passport, which is part of a corporate-led carbon-inclusive mechanism, recognizing individual carbon reduction efforts based on actual vehicle energy consumption [2]. - The carbon passport initiative is expected to lead to a cumulative carbon reduction of over 450,000 tons by 2025, equivalent to planting over 25 million tamarisk trees [2]. - The carbon-inclusive mechanism is designed to encourage green consumption, as research indicates that consumer carbon emissions are significantly higher than previously thought, accounting for 53% of total societal carbon emissions [2]. Group 2: Market Performance and Financial Outlook - The Arcfox brand has seen a notable increase in sales, with projected sales of 209,500 units for BAIC New Energy in 2025, representing an 84.06% year-on-year growth, and over 160,000 units attributed to the Arcfox brand [3]. - Despite the sales growth, BAIC Blue Valley (the parent company) anticipates a net loss of between 4.65 billion to 4.35 billion yuan for 2025, indicating that the company is still in a strategic investment phase [3]. - The company expects improvements in profitability as new products are launched and cost-reduction measures are implemented [3].
北京绿色交易所向10位北汽极狐用户颁发首批个人“碳护照”
Xin Jing Bao· 2026-02-08 07:39
北汽集团副总经理、北汽新能源董事长张国富表示,北汽新能源持续推进"BLUE卫蓝计划",从技术研 发、生产制造、供应链与用户生态的全价值链中,推进系统性低碳转型,不仅提供清洁的新能源车,更 与用户共同拥抱绿色生活方式。 根据北汽新能源公布的数据,2025年,极狐车主累计减排量已超45万吨,相当于种下2500多万棵梭梭 树。 新京报贝壳财经讯(记者张冰)2月8日,新京报贝壳财经记者从北汽新能源获悉,北京绿色交易所已向10 位北汽极狐用户代表颁发首批个人"碳护照"。 据介绍,碳护照依托北京绿色交易所提供的权威核算模型,基于实际用车能耗,实现个性化碳减排记 录。此外,碳护照自带"社交基因",可以领养"碳减排联动电子宠物",还能解锁丰富的生态权益。 ...