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京东美团阿里:谁在为疯狂补贴埋单?
Sou Hu Cai Jing· 2025-07-15 22:03
关注公众号并点爱心❤️文章每天更新✨ 凌晨三点的杭州,奶茶店老板老张盯着满地未领取的冰柜哀嚎:"我们店今天倒了800杯!"而同一时间,北京五环 外的骑手小王数着手机里新到账的11800元,兴奋得差点摔了电动车,这就是2025年中国外卖江湖的真实切片。 当美团用1.5亿单创纪录数字刷屏时,没人注意到深圳某连锁品牌已悄悄裁员20%,上海白领李女士发现常去 的"网红奶茶"突然开始用三无代糖,更没人看见华尔街分析师正在下调阿里股票评级时扭曲的嘴角。这场用真金 白银点燃的消费狂欢,正在撕开万亿市场最血腥的真相。 原创 浮世风浪平 榕树下看世界 2025年07月15日 06:46 广东 "当骑手多挣的每一分钱,都是商家流血的伤口,这就是补贴战争的终极悖论。" 一:补贴洪流的双面性 "补贴是毒药,也是解药——喝下去能续命,但永远找不到停药的理由。" 美团的"疯狂星期六"让骑手日均单量突破120单,但郑州某连锁餐饮老板透露:"现在每单利润压缩到0.8元,但不 敢拒绝美团的流量入口。"更讽刺的是京东"16.18元小龙虾"背后的数据:60%的订单来自同一用户反复下单后弃 单,造成生鲜损耗率飙升至47%。当杭州某写字楼白领在朋友圈 ...
即时零售大爆发!顺丰同城、闪送们能否分得一杯羹
Sou Hu Cai Jing· 2025-06-27 07:36
Core Viewpoint - The competition in the instant retail market is intensifying as major internet platforms like JD.com, Taobao, and Meituan ramp up their efforts, raising questions about the opportunities for third-party delivery platforms like SF Express and Flash Delivery [1][10]. Group 1: Market Dynamics - Instant retail is experiencing explosive growth, with JD.com's food delivery service achieving over 25 million daily orders within just four months and over 150,000 full-time couriers [3][4]. - Taobao's flash purchase service has surpassed 60 million daily orders, and Alibaba has merged Ele.me into its China e-commerce group to accelerate instant retail development [3][4]. - Meituan is expanding its instant retail offerings, planning to cover all first and second-tier cities and enhance its supply chain across 200 quality agricultural regions [3][4]. Group 2: Strategic Involvement of Major Players - High-level executives from major companies are directly involved in promoting their instant retail services, indicating the strategic importance of this sector [4][5]. - JD.com has begun recruiting full-time couriers for its delivery service and has introduced a "second delivery station" role to enhance management and service quality [7][8]. Group 3: Innovations in Delivery Services - JD Logistics has launched the "Second Delivery Warehouse" service, which integrates warehousing and delivery, allowing for average delivery times of 30 minutes in key areas [9]. - This service model helps merchants avoid the high costs associated with building their own warehouses, thus lowering entry barriers for instant retail [9]. Group 4: Opportunities for Third-Party Delivery Platforms - Despite the dominance of major internet platforms, third-party delivery companies like SF Express and Flash Delivery have the potential to thrive by focusing on customized delivery solutions for various sectors [10][11]. - SF Express has noted that the current "takeout war" is just the beginning, with future expansions expected into non-food categories such as general merchandise and pharmaceuticals [11]. - The company aims to leverage its unique advantages by providing comprehensive service solutions for mid-sized businesses, which may prefer to collaborate with third parties rather than be tied to major platforms [12].