陕文投集团秦始皇陵全真XR体验项目负责人 王媛：游客在看完真实的兵马俑后，可以立刻通过数字技 术"走进"无法触及的秦地宫进行延伸体验，这在景区是一种场景创新。 今年以来，"首发经济"成为激活消费市场的重要引擎，各地因地制宜推出创新举措，持续释放内需潜 力，为经济增长注入强劲动力。 陕西西安将首发经济与文旅科技深度融合，一批科技类首发门店持续走红，正成为驱动城市经济增长的 新引擎。在秦始皇陵全真XR体验空间，游客戴上XR头显，便能"步入"秦陵地宫，与气势恢宏的兵马俑 军阵隔空对话。项目试运营3个月以来，已有超2万名游客打卡体验。 来源：央视财经 今年以来，西安出台"最高100万元首店补贴"政策，通过"首店+商圈"联动模式激活商业活力。统计显 示，今年1到11月，西安共引入各类首店279家，举办首发活动186场，商业活力持续攀升。 在福建，当地通过"全闽乐购"特色大集激活县域消费潜力。在龙岩长汀县启动的特色大集上，消费券、 政府补贴、汽车置换补贴等多重福利叠加，客家美食现场制作、老字号农特产品组合首发、非遗手工艺 品首秀展演等亮点纷呈，让群众在消费场景中畅享实在优惠。2025年，福建以2000万元专项资金为支 撑 ...

Group 1 - The concept of "first-store economy" has emerged as a significant driver for activating the consumer market, with various regions implementing innovative measures to unleash domestic demand potential and inject strong momentum into economic growth [1] - In Xi'an, the integration of the first-store economy with cultural tourism and technology has led to the popularity of tech-based first-store outlets, becoming a new engine for urban economic growth. The Qin Shi Huang Mausoleum's XR experience space has attracted over 20,000 visitors in just three months of trial operation [3][5] - Xi'an has introduced a policy offering up to 1 million yuan in subsidies for first stores, activating commercial vitality through a "first store + business district" linkage model. From January to November this year, Xi'an has attracted 279 first stores and held 186 first-store events, indicating a continuous rise in commercial activity [7] Group 2 - In Fujian, the "All Fujian Shopping" initiative has been launched to stimulate county-level consumption potential, featuring various benefits such as consumption vouchers and government subsidies at local markets. The province aims to create a hub for domestic and international brand launches and original brand incubation with a special fund of 20 million yuan by 2025. In the first three quarters of this year, the total retail sales of consumer goods in Fujian reached 1,865.365 billion yuan, marking a year-on-year growth of 5.4% [9]