当前，"再造新广汽"的征程已全面迈入深度变革的攻坚阶段。广汽集团将坚持以用户为中心，以"四大 引擎"为驱动力，向着实现再造新广汽的目标不断迈进，为全球用户创造更美好的移动出行生活。 广汽集团通过全面导入IPD（集成产品开发）流程，将用户需求深度融入产品定义、研发到上市的全生 命周期。目前业务效率提升约50%，新车开发周期从26个月缩短至18至21个月，市场反应速度提升6倍 以上，研发成本降低超10%，为快速推出符合用户期待的产品奠定了坚实基础。同时，公司建立了 IPMS（集成产品营销和销售）体系，组建"产品商业化团队"，构筑以用户为核心的"端到端"流程，为 用户带来更多价值。 此外，在行业变革浪潮中，广汽集团以"番禺行动"一体化改革激发全盘活力，旗下整车品牌协同发展。 本次车展，广汽集团旗下各大品牌带来了多款最新智能科技车型及移动出行解决方案，为用户带来更多 元的出行选择。 本报讯 11月21日，第二十三届广州国际汽车展览会在广交会展馆正式开幕。本届车展上，广州汽车集 团股份有限公司（以下简称"广汽集团"）全面展示了"番禺行动"一周年的改革成果，并正式发布为用户 创造价值的"四大引擎"，依托"新技术、新产品、 ...

Core Insights - The China International Import Expo (CIIE) continues to attract multinational CEOs and representatives, highlighting the certainty of China's development and openness as key reasons for investment [1][4] Group 1: Trade and Economic Cooperation - The Australian pavilion at CIIE has the largest area in history, with a projected bilateral trade volume of 312 billion AUD between Australia and China in 2024, making China Australia's largest trading partner [2] - Australian seafood companies are adapting to the Chinese market by innovating supply chains and targeting younger consumers with convenient, high-end seafood products [4] - Colombia's coffee industry is observing a shift in Chinese consumer habits, particularly among younger generations who are moving from functional needs to experiential pursuits [4] Group 2: Multinational Corporate Engagement - Audi's global CEO expressed enthusiasm for the vibrant Chinese market and emphasized the importance of local collaboration for enhancing R&D and market responsiveness [5] - Goodyear has been operating in China for over 30 years and recognizes the emergence of innovative Chinese companies, which create a dynamic ecosystem for foreign firms [5] - The CEO of Swiss air purification brand Aicair highlighted China's commitment to high-level openness by removing foreign investment restrictions in manufacturing [5] Group 3: Consumer Trends - The consumer goods exhibition area at CIIE spans 84,000 square meters, featuring over 700 companies from more than 70 countries, serving as a key observation point for young consumer trends [6] - Brands are increasingly focusing on the emotional value of products to attract the 18-35 age group, with limited edition collaborations being a significant draw [6] - Products aimed at the elderly demographic are gaining attention, with companies like Panasonic and IKEA showcasing diverse offerings to enhance the quality of life for seniors [6]