Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Insights - In Q3 2025, the company achieved revenue of 7.69 billion yuan, representing a year-on-year growth of 5%. The gross profit reached 2.82 billion yuan, with a year-on-year increase of 11%. The gross margin improved by 1.8 percentage points to 36.7%, marking the 13th consecutive quarter of sequential improvement. The Non-GAAP net profit was 790 million yuan, showing a significant year-on-year growth of 233% [2][5]. Revenue Performance - The advertising revenue for Q3 2025 was 2.57 billion yuan, up 23% year-on-year and 5% quarter-on-quarter, driven by improved advertising product supply and algorithmic enhancements. The revenue from value-added services was 3.02 billion yuan, reflecting a 7% year-on-year increase, primarily due to higher income from paid memberships. Revenue from IP derivatives and other businesses reached 580 million yuan, boosted by successful offline events. However, mobile game revenue declined by 17% year-on-year to 1.51 billion yuan, attributed to high base effects from a previous title [9]. Operational Metrics - The community ecosystem of the company remains vibrant, with Daily Active Users (DAU) reaching 117 million (up 9% year-on-year) and Monthly Active Users (MAU) at 376 million (up 8% year-on-year). The average daily usage time increased by 6 minutes to 112 minutes. Approximately 2.5 million content creators earned income on the platform, with average earnings per creator rising by 22% year-on-year. The number of premium members reached 25.4 million, and the retention rate for formal members after 12 months was 80% [9]. Profitability Analysis - The gross profit for Q3 2025 increased by 11% to 2.82 billion yuan, driven by growth in high-margin businesses and effective cost control. The gross margin improved by 1.8 percentage points to 36.7%. Sales expenses decreased by 13% year-on-year, mainly due to reduced marketing costs for games, while R&D expenses remained stable. The Non-GAAP net profit of 790 million yuan represented a year-on-year increase of 233%, and the net operating cash flow was 2.02 billion yuan, indicating nine consecutive quarters of positive operating cash flow, suggesting a healthy business cycle [9].

Core Viewpoint - Bilibili (Nasdaq: BILI, 09626.HK) continues to show strong performance across multiple business segments, achieving profitability and significant user growth in Q3 2025 [1][2][5] Financial Performance - In Q3 2025, Bilibili reported total net revenue of 7.69 billion yuan, a year-on-year increase of 5% [2] - The company achieved a net profit of 469 million yuan, compared to a net loss of 79.8 million yuan in the same period last year, marking a successful turnaround [2][3] - Adjusted net profit reached 786 million yuan, reflecting a substantial year-on-year growth of 233% [2] - Cash and cash equivalents stood at 12.101 billion yuan, up 18.07% year-on-year, indicating strong financial health [2] Business Segments - Revenue from value-added services reached 3.02 billion yuan, a 7% increase, driven by growth in paid memberships and other services [2] - Advertising revenue surged to 2.57 billion yuan, a significant year-on-year increase of 23%, attributed to improved advertising infrastructure and product offerings [2][3] - Mobile gaming revenue declined by 17% to 1.51 billion yuan, primarily due to high performance in the previous year from a successful game launch [3] - Revenue from IP derivatives and other businesses grew by 3% to 582 million yuan, maintaining stable growth [3] User Engagement and Community Growth - Bilibili's daily active users reached 117 million, and monthly active users hit 376 million, both setting new historical highs [1][5] - The average daily usage time increased to 112 minutes, reflecting enhanced user engagement [1][5] - The number of monthly paying users grew by 17% year-on-year to 35 million, indicating rising consumer willingness to spend [1] Content Ecosystem - The platform's content ecosystem is thriving, with video playback time for content over five minutes increasing by nearly 20% [5][6] - Game content playback time rose by 22%, solidifying Bilibili's position as a key platform for game publishers [5] - AI-related content saw a nearly 50% increase in playback time, with active AI-related creators reaching nearly 100,000 [6] - New content categories, such as automotive and parenting education, also experienced significant growth in playback time [6] Shareholder Returns - Bilibili has issued over 100 million USD in stock in 2025 and has a board-approved stock buyback plan with approximately 83 million USD remaining [4]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Insights - The company reported Q2 2025 revenue of 7.34 billion, representing a year-on-year growth of 20%. Gross profit reached 2.68 billion, up 46% year-on-year, with a gross margin increase of 6.6 percentage points to 36.5%. This marks the 12th consecutive quarter of sequential improvement. The Non-GAAP net profit was 560 million, indicating sustained profitability [2][5] Revenue Breakdown - Advertising revenue for Q2 2025 was 2.45 billion, a year-on-year increase of 20%. The growth was driven by enhanced advertising efficiency through AI integration and an increase in the number of advertisers by over 20% year-on-year [11] - Value-added services revenue was 2.84 billion, showing nearly 11% year-on-year growth, supported by high user retention rates with 270 million official members and an 80% retention rate over 12 months [11] - Mobile gaming revenue reached 1.61 billion, a significant year-on-year increase of 60%, primarily due to the strong performance of the game "Three Kingdoms: Strategize" [11] Operational Metrics - The company's community ecosystem continues to thrive, with Daily Active Users (DAU) reaching 109 million and Monthly Active Users (MAU) at 363 million. The average daily usage time was 105 minutes [11] - The platform supports nearly 2 million content creators, with a 60% increase in the number of creators earning income through video and live streaming [11] Profitability Analysis - The gross profit for Q2 2025 was 2.68 billion, reflecting a 46% year-on-year increase, driven by high-margin business growth and effective cost control. The gross margin improved to 36.5% [11] - The Non-GAAP net profit of 560 million indicates ongoing profitability, with a net operating cash flow of 1.99 billion, marking eight consecutive quarters of positive cash flow [11]