Core Viewpoint - Beijing Huatiangroup's traditional restaurants are actively promoting seasonal dishes and interactive activities to celebrate the arrival of spring and prepare for the upcoming Chinese New Year, enhancing customer engagement and driving sales [1][6]. Group 1: Seasonal Promotions - Multiple traditional restaurants under Beijing Huatiangroup, including Songheju, Gulou Makei, and Tongchun Garden, have launched special spring-themed menus and activities to align with the "Yaochun" custom, featuring dishes like spring pancakes and spring rolls [1][4]. - The signature spring rolls from Tongchun Garden and the "Yaochun" pancake set from Gulou Makei have gained popularity among customers on the day of the spring festival [3][4]. Group 2: Interactive Activities - The "New Year Lucky Spin" activity has been introduced by the traditional restaurant alliance, allowing customers to participate and win prizes, which include signature dishes and discount vouchers, creating a festive atmosphere [6]. - Celebrated as the "National Canteen," Qingfeng Steamed Bun Shop has launched a promotional event offering free spring rolls with a minimum purchase, engaging younger customers through social media interactions [6]. Group 3: New Year Preparations - As the Chinese New Year approaches, the demand for year-end dinner packages remains high, with reservations for private rooms at traditional restaurants already fully booked for New Year's Eve [7]. - Various brands have introduced New Year gift boxes, allowing customers to enjoy traditional dishes at home, with over 300 gift boxes sold, highlighting the appeal of these offerings [7].

Group 1 - The core idea of the articles revolves around the celebration of the traditional Chinese solar term "Lichun" (Beginning of Spring) and the associated food customs, particularly in Beijing, where various time-honored brands are launching special menus and activities to attract customers [1][2]. - Beijing Huaten Group's well-known brands such as Tongheju, Gulou Makai Restaurant, Tongchun Garden, and Qingfeng Steamed Bun Shop are actively promoting seasonal dishes and themed events to enhance the festive atmosphere leading up to the Spring Festival [1]. - The "Lichun" custom is being emphasized by these restaurants, with offerings like the "Lichun Double Set Meal" from Tongheju, which features flavorful braised pork paired with fresh vegetables wrapped in spring pancakes, and innovative green pancakes made with spinach juice [1]. Group 2 - The market for New Year's Eve dinners remains robust, with reservations for private rooms at renowned restaurants like Tongheju and Tongchun Garden being fully booked well in advance [2]. - To cater to customers who wish to enjoy traditional delicacies at home, several brands are offering festive gift boxes that allow consumers to experience master-crafted dishes from the comfort of their homes [2].