Core Insights - The upcoming Dragon Boat Festival coinciding with Children's Day is expected to drive a surge in restaurant bookings, particularly in scenic area outlets, with many restaurants already fully booked for the holiday [1][3] - Family-oriented consumption is projected to dominate, with estimates indicating that family customer share could exceed 35%, and average spending per family is expected to rise by 30% compared to regular days [5][8] Restaurant Booking Trends - Many traditional and scenic restaurants are experiencing a booking boom, with establishments like Cuihua Lou and Si Si Tong all reporting full reservations for the holiday [3] - The trend of early bookings is evident, with several restaurants reporting over 80% of their private dining rooms booked a week before the festival [3] Special Offerings and Promotions - Restaurants are launching various themed food items and special menus for the festival, including unique rice dumpling flavors and holiday meal packages [4][8] - Promotions targeting families are being implemented, such as special children's meals and complimentary gifts for families dining out on Children's Day [8] Consumer Behavior Insights - Data from Meituan indicates that over 49% of consumers searching for family activities are aged 25-35, highlighting a shift towards quality family experiences [5] - The restaurant industry is adapting to changing consumer preferences, with a focus on quality and value for money becoming increasingly important [13] Operational Preparedness - Restaurants are enhancing their service and food safety measures in anticipation of the holiday rush, including extended operating hours and improved customer service protocols [9][10] - Specific strategies include offering complimentary refreshments during wait times and implementing efficient ordering systems to reduce wait times [9] Market Dynamics - The dual holiday effect is expected to boost both foot traffic and sales for restaurants, although it may also lead to increased promotional competition among businesses [8] - Consumer preferences are shifting towards smaller, unique dining establishments rather than large, well-known brands, indicating a trend towards personalized dining experiences [13]

Group 1 - The core theme of the event at Quanjude's West Station store is "Zongqing Piaoxiang, Enjoy Health," aiming to create a unique Dragon Boat Festival experience for diners [1] - The event integrates traditional festival customs with culinary culture, creating an immersive cultural experience to stimulate holiday consumption [1] Group 2 - Quanjude's West Station store is located in a prime area with convenient transportation and ample parking, accommodating over 300 guests [3] - The restaurant features a newly upgraded traditional courtyard style decor, enhancing the cultural atmosphere [3] Group 3 - On the event day, diners can enjoy authentic Quanjude classic dishes and participate in making traditional herbal sachets, showcasing the charm of traditional craftsmanship [6] - New seasonal dishes include sesame gourd strips and duck gizzards with fragrant greens, alongside the signature Quanjude roast duck, known for its quality ingredients and precise cooking [6] Group 4 - A special Dragon Boat Festival zongzi display is set up in the restaurant, featuring a variety of zongzi gift boxes developed in collaboration with Wufangzhai [8] - Unique flavors such as roast duck zongzi and innovative options like quinoa taro zongzi are available, catering to diverse customer preferences [8] - The store also offers salted duck egg gift boxes, made using traditional methods, enhancing the festive dining experience [8]